Interview With Ni Zhennian, General Manager Of Jordan Sports Limited By Share Ltd

Jointly sponsored by the China Fashion Designers Association and Jordan sports Limited by Share Ltd, the "Jordan's awakening" 2013S/S fashion trend conference was held at 17:00 on October 28, 2012 at the 751 tank of D.PARK fashion design Plaza, and the general manager of Jordan sports Limited by Share Ltd was jointly hosted by the China Fashion Designers Association and the sports Limited by Share Ltd of the Limited by Share Ltd.

Interviews were conducted.

Q1: what are the connotations of this year's theme "dream sailing"?

The theme of this year's "Jordan Cup" sports equipment design competition is a combination of the spirit of the London Olympic Games and the perfect performance of athletes at the Olympic Games.

"Dream sailing" implies that athletes and designers can constantly surmount themselves and realize their dreams.

Q2: what is the future direction of the "Jordan Cup" sports equipment design competition?

The Cup sports equipment design competition ushered in seventh years. From 06 to 11 years, the "Jordan Cup" has experienced the first five years of growth.

Last year's theme "inheriting new students" was the opening of the second five years, which implied the last five years of history.

From the more professional and fashionable angle, we can excavate excellent design talents and provide a platform for more people to show themselves.

The competition will be the most authoritative sport equipment design competition in China.

Q3: what is the difference between this year's competition and previous years?

In the past competitions, more participants came from design institutes.

This year, more independent designers are also involved.

It also shows that more attention has been paid to matches.

From the perspective of his works, he also pays more attention to functionality and practicality.

The appearance is more close to the market, which contains fashion.

Q4: this year, the competition entered some higher fashion colleges to carry out the lecture on "professional knowledge of sports equipment design". What is the starting point?

There are many talented people in the fashion colleges.

Knowledge lectures can help them consider the functional and fabric characteristics of sports equipment design from a professional point of view.

At the same time, I hope more college students will understand the "Jordan Cup" sports equipment design competition, enhance the professional level of the contestants, and make the competition more influential.

Q5: Jordan sports has been holding the sports equipment design competition with the China International Fashion Week Organizing Committee for 7 consecutive years. What is the idea?

It is a professional stage for Chinese and foreign famous brands and designers to display new designs and fashion trends. Every year through various professional competitions, a large number of excellent fashion designers have been created for the society.

Jordan sports, as a national enterprise, has been committed to tailor-made products that meet the needs of sports professionals for many years, maximizing the design connotation of Chinese sports equipment and improving the international status of Chinese sports equipment.

At the same time, we hope to reserve more design talents for the company through this platform.

Enhance the overall level of product and industry influence.

Q6: what do you think the future trend of China's sports equipment will be?

As a member of the sporting goods industry, the development of sports products will inevitably return to the essence of sports.

The development of future products will put forward higher demand for the professionalism of sports products. This is also our original intention to create stage for sports equipment design talents and improve the level of industrial design talents.

The technological innovation of sports products is also one of the developing trends of future products.

Jordan sports began to apply 3D technology in the research and development of shoes and clothing products in 2010. After nearly 2 years of preparation, in August 2011, Jordan sports officially launched the "three-dimensional digital project", which includes 3D digital customization system and interactive application system.

So far, it has landed in some cities throughout the country.

In the domestic clothing brand, whether it is using 3D digitization for product development or 3D visualization application is the first one.