Zhou Xueming Talks About The Key Step Of Achieving Win-Win Situation

In the new economic situation, the transformation of enterprises and the upgrading of brands have put forward higher requirements for the design of clothing, and a relatively complete garment design system backed by strong industrial foundation will play a significant role in promoting the development of garment industry in a region. Hand in hand with China Fashion alliance, during the sixteenth Ningbo International Clothing Fair, it will undoubtedly bring the latest fashion blood to Ningbo's clothing design system and even the healthy and healthy development of the entire garment industry. "New designers will enter Ningbo".

　　 Design "pony" to pull industry "cart"

It is reported that the sixteenth Ningbo international costumes Fair will be unveiled on October 25th - 28 this year. The theme of the exhibition is "creative Ningbo, Oriental dress".

　　在大多數人看來，一個服裝展會，其包含的內容應該是多樣的，應該囊括服裝服飾產業鏈的各個環節，而以“創意”來作為主題定位一個專業的服裝類展會，似乎有點“小馬拉大車”，然而寧波國際服裝服飾博覽會組委會秘書長、寧波市經信委副主任周學明卻有著自己獨特的理解：“從創辦之日起，寧波服博會一直以來始終堅持‘依托產業、服務產業、提升產業’的宗旨，16年來，寧波服裝的規模當量和質量、發展模式和環境都發生了深刻變化，尤其是在全球新經濟背景下，向品牌要效益、向管理要效益、向研發創意要效益、向終端營銷要效益的市場細分和專業化分工要求越來越高，傳統的簡單一個工廠養活一個企業、一個持續的OEM訂單養活一個企業的時代已經翻過去了?！?/p>

In Zhou Xueming's view, for Ningbo clothing, especially for a large number of small and medium-sized enterprises, from OEM to ODM to OBM is the evergreen tree of career. It is also under this background that the Chinese Fashion Federation will take the lead in the Chinese fashion alliance, start from the realistic industrial environment and current situation, focus on the long term, start from the creativity, and encourage the development of "smile" in enterprises. This is precisely the theme positioning consideration of the "creative Ningbo, neon East" theme.

"The cooperation with fashion alliance actually started in 2011." Zhou Xueming said, "Ningbo is one of the most concentrated areas of clothing in China, and industrial transformation and upgrading need the power of design. Similarly, the Chinese fashion alliance has gathered huge designers' talent resources, which requires a good family to dream of grafting and realize their own value. The cutting-edge designer walks into Ningbo, popularizing fashion to the public, bringing the business cooperation between talents and brands to the enterprises, and pushing the local government to upgrade and upgrade the traditional industries. Our cooperation provides a platform for cooperation among local enterprises and designers who will enter Ningbo.

The cooperation with the Chinese fashion alliance has enriched and perfected the content of the clothing fair, to a certain extent, promoted the quality of the fair, which has extended the function of the function from fashion display, trade activities, industry docking, information exchange and other aspects to the creative design side. It also caters to the theme of the Expo, and also meets the needs of the majority of garment enterprises for the design concept and design personnel. "The theme of our activity connects creativity with fashion. Clothing is a fashionable industry. clothing The development needs more creative ideas and creative elements. I think fashion and creativity are complementary and mutually reinforcing. Fashion is a kind of taste, a realm, a personality, creative support, creativity is the core of fashion, fashion is the external expression of creativity. " Zhou Xueming said.

　　 Endow the "red gang tailor" new connotation

Whether in France, Paris or Milan in Italy, or in London of the United Kingdom, where all the world famous clothing brands have been born, the costume design there will also be the top international level. After 30 years of development, the garment industry in Ningbo, Zhejiang, which has been well known all over the world as a "red band tailor", has begun to shift from the original manufacturing era to the brand era. The addition of brand age and design trend will give new meaning to the "red gang tailor" in the traditional sense. As for the clothing brand echelons, there have been three main echelons: the first tier companies are the traditional formal clothing enterprises represented by the older generation of YOUNGOR, Shan Shan and Luo Meng. The second tier is mainly made by Lopez, Ai Mei, Shen Zhou, etc. the third tier is the main brand of the fast fashion and virtual business mode represented by the major brands, such as Ping Ping, GXG, Bo Yang, and the next batch will be the transformation of many aggressive foreign trade processing enterprises to make women's clothing and children's clothing brands, such as STEVE VIVIAN, AI FA Bei, and Dabie. At present, Ningbo It is understood that the leading brands of these large echelons will be gathered at the sixteenth Ningbo international clothing and accessories fair, which will not only show the real strength of Ningbo clothing, but also create a good communication environment and atmosphere for designers to enter Ningbo.

stay Zhou Xue Ming It seems that Ningbo is a big clothing market, and its manufacturing capacity is very strong. But the design is short board, one is the idea, the two is the talent. "New designers come into Ningbo", I think, will be reflected in three aspects. One is to open the eyes and see the world. Ningbo is a big clothing market, but compared with the international clothing capital, the gap is still very obvious. According to the barrel theory, designing short boards has seriously restricted Ningbo's clothing strong market plan. Ningbo clothing urgently needs to integrate external innovation elements. Two, according to local conditions, many of our garment enterprises are not strong enough. Let alone invite top designers to design. On the contrary, new designers have strong demand for self growth and strong professional foundation, but they are conducive to promoting cooperation between the two sides. For example, the cooperation between our Yu Ren knitting and the cutting-edge designer Tian Xiaotian is the beginning of a successful attempt. The three is the diversity of modes. Clothing enterprises can balance their funds and other strength according to their own strategies, and adopt flexible strategies to attract designers to join or order purchase design needs. Zhou Xueming said.

Referring to the cooperation process with China's fashion alliance, Zhou Xueming said: "our cooperation with China Fashion alliance began last year, and launched the new designers in Ningbo in 2011. 11 designers in the fashion industry brought their own design works to the centralized exhibition of the Expo, and achieved great success and good results. This year, we continue to cooperate with the cutting-edge designers to enter the Ningbo activities. The invited designers have a wider scope and more diverse design works. Besides dynamic display, this form has been extended. In addition to the dynamic display of the design works, every designer walking into Ningbo has a static display area at the present stage to facilitate the understanding of the designers in the clothing industry and the industry, and facilitate the docking. In addition, this year will be the first time to cooperate with China Fashion alliance to hold a meeting between designers and garment enterprises during the exhibition. In the future, we will also seek to build a designer network platform to extend the cooperation between the two sides in this way.

For the prospect of cooperation with the Chinese fashion alliance represented by "designer walking into Ningbo", Zhou Xueming expressed great confidence: "in the future, we will continue to organize cutting-edge designers into Ningbo through various ways, select more excellent designers to show in Ningbo, and promote the docking between designers and garment enterprises, and promote cooperation. In order to promote designers to enter Ningbo, we are investigating the design elements of e-commerce procurement mode, and build a network supply and demand procurement platform.

Indeed, designers. Release show It is no longer just the display of one season's works, or the entertainment of some minority groups. It is also the extreme presentation of the designer's unique personality charm and the intimate interaction with the fans and the formation of consumption. The Internet and mobile terminals will make this possible.