Exclusive Interview With Chen Mei, Chen Ling, Wuhan

Many girls do not only pay attention to shopping when they are shopping. clothing The brand, as well as the showcase of showcase showcase, can be said that good clothing display is a brand to attract the audience's first window. Chen Li Shi was actually a very early career in European countries. At present, professional divisions in China have been appearing for many years.

Her name is Chen Ling 5 years of experience in clothing display in Wuhan. It is mainly responsible for the clothing display work of the treasure Raiders and the honey Roya exhibition hall, and will also make clothing display training for the dealers of the company.

Today, we will take you to see the work of Chen Li, and see how she does the dress display. What unique views does he have on clothing collocation?

Reporter: as a display designer, what should I pay attention to in the work?

Chen Ling: display designer occupation requires practitioners to keep abreast of fashion trends. As designers of fashion shows, they should not only follow closely, but also stand at the forefront of fashion, even more popular and fashionable, especially popular colors. Fully incorporating these fashion elements in exhibition work will promote the work very well.

Reporter: different lights will be given to you. Clothing display What are the different effects?

Chen Ling: the lighting effect of a clothing store is very important. Just imagine that clothes will be more beautiful and display in place. If there is no lighting and atmosphere, it will be overshadowed. Appropriate lighting can make clothing more attractive, changing the appearance and atmosphere of clothing shops, thereby increasing sales of goods.

The basic lighting of the shop is used to ensure the lighting in the store and in the store, including the basic lighting of the shop window, the passageway of the shop, the wall, ceiling and indicator lights.

The two level lighting has the functions of recommendation, attraction and presentation. The two level lighting is usually installed above or near the display cabinet, display stand and hanger.

Ambient lighting is usually installed in front of the shop window or used as lighting for background or store decoration, or placed on the wall that plays the role of baking.

Reporter: besides the display work of the daily exhibition hall, I heard that you will often do some training on clothing display for dealers. Some dealers may not be very familiar with clothing. What aspects do you usually train them? Let them understand the fastest speed.

Chen Ling: I usually do not speak very deep, because display is a process of slowly exploring, slowly accumulating, and slowly feeling. It is impossible to comprehend at any moment. I usually talk about these contents: color matching, clothing collocation, daily washing items for clothes, daily updates of window models, etc. This is also the most basic and best understood part. General customers are relatively easy to accept.

Reporter: clothing display is also known as visual display. Why do we do this?

Chen Ling: display design is very important in clothing sales. It has the function of guiding and stimulating consumption. The reasonable collocation of clothing can give consumers an intuitive visual impact, not only to provide some commodity information, but also to remind consumers of the trend of the next season.

By talking with her, we also realized that lighting and color played a vital role in clothing display.