Ceng Yuzhong, General Manager Of Fang Yuan Garments Co., Ltd.

Children's world is colourful, children's clothes are colourful and numerous.

In the brand, Jixiang baby has come from the West with its professional style of elaborately creating the brand of China's green fashion first children's clothing, and has absorbed fresh nutrients on the hot land of our civilization. It has made a lovely little elephant in the world of Chinese children's clothing - A Lucky Elephant Belle! Before it was awarded the 2012 "China's children's wear ten brands", it made us have more confidence in this brand.

With this trust, the reporter recently visited Ceng Yuzhong, the deputy general manager of Jimmy Belle (Shenzhen Fangyuan Xiang Clothing Co., Ltd.). He always had his own unique views on the development of the children's wear industry and the brand forging of children's clothing, and at the same time, his personal demeanor exhibited the same lovely answer as Jimmy Bell's children's clothes.

The most comfortable and appropriate clothing for children.

"

Very close to the baby's skin, soft, non irritating, fast sweat absorption, easy to wash, is very suitable for baby growth needs, and pay attention to detail, excellent workmanship.

This is the evaluation of Jixiang babe by the parents of the children who have Lucky Elephant Belle children's clothes. This is the reporter's deepest impression of the children's clothing brand, and is also the opening speech of the reporter's interview with general manager Ceng Yuzhong.

In this regard, Ceng Yuzhong said without hesitation, "this is the dream and pursuit of our Shenzhen Fangyuan Xiang Garments Co., Ltd. when it introduced Jixiang bell. It used the most comfortable fabrics, the most exquisite workmanship, the best price and the fastest product updates, so that children could have their favorite clothes."

As Ceng Yuzhong said, Shenzhen Fangyuan Xiang Garments Co., Ltd., from Paris, introduced kimbabwe's children's clothing, and won the permanent management right of France, a famous international brand in China. The purpose is to promote international exchanges and make the world's most advanced clothing skills serve Chinese children, so that the flowers of the ancestral kingdom can enjoy the most healthy and comfortable clothing.

Combining strengths with strengths to create international brand names

"In order to achieve a better wish, we have joined the elite of the industry, and have established a system of commodity planning, design and research, procurement, production, quality management, logistics and distribution, marketing, brand operation management and so on.

Zeng Yu Zhong's rigorous description shows us a win-win cooperation modern enterprise structure diagram. He said: "pursuit of profits is the survival of enterprises, but profit is not our only pursuit. In addition, the dissemination of advanced children's clothing culture and the establishment of a harmonious and win-win pattern of interaction and mutual benefit with consumers are also our social responsibilities.

Therefore, our price positioning is based on the appropriate price positioning based on the basic consumption of the mass community.

It is understood that in the past more than 10 years, they have won many honorary titles such as "green Baoan fund enthusiastic enterprises" issued by the government.

Strong corporate strength coupled with honest and trustworthy business ethics has won the prestige of international famous brand Jibei Belle while winning the domestic market, and assured that its permanent management rights in China will be granted.

When reporters use strong ties to describe, smile is written in

On the face, he said proudly: "we have a strong design and research team to integrate Chinese elements into Western Europe's international famous brand, so that Jixiang belle is more perfect.

In the details, we should closely follow the international fashion trend, combine the eastern and Western cultures and the Chinese new generation children's personality characteristics, take "fashion, happiness and taste" as the goal, and advocate the brand new consumption concept of the new generation children's "different childhood dress", so we will launch more than 300 fashionable children's clothing every quarter.

We promise that each product meets the high standard of environmental quality requirements. "

Looking ahead, expanding the market and winning the leading position

As an expert, Zeng Yu Zhong has a clear understanding of children's clothing industry. He said that China has a large consumer group of children's clothing, and children's clothing market has great potential for development. It can be said that children's clothing market will become the last blue ocean of the clothing industry.

To sum up, there are two characteristics.

One characteristic is that before the 1980s, the parents of the 80's generation had higher educational level and income level, stronger purchasing power, more consumption concept, and higher requirements for all aspects of children's clothing.

The two problem is the fragmentation of the market, and the two is safety and other quality problems.

He said that children's clothing industry is still short of leading brands, and we need to work together.

In this regard, Ceng Yuzhong introduced: "with fashionable fashion style, bright and bright colors, price positioning, fashion personality image characteristics, comfortable children's fun selling environment, abundant goods structure, high-quality environmental protection raw materials, fine workmanship, perfect channels and terminal operation service management as the support, the modern business mode of brand children's clothing regional joining agency operation, brand franchise chain and brand direct chain monopoly business is working hand in hand with the national partners.

This is our auspicious Belle mode, "he said. According to the needs of the development of the situation, Kyrgyzstan Belle will strive to keep up with the new generation fashion demand, improve the quality and enrich the variety.

On the basis of environmental protection and safety, we should strive for excellence in safety, comfort, simplicity, fashion and other brand concepts throughout the product design, production and sales. We should scale up efficiency, improve quality, create first-class children's clothing brands with comprehensive strength, win the leading position in the industry, and provide quality services for the healthy and happy growth of Chinese children.