Analysis And Forecast Of Underwear Product Circulation Channels In The Next Few Years

China

The industry has only started for more than a decade, but the speed of growth has surprised everyone.

Nowadays, the situation of brand competition at home and abroad, and high and low grade products are becoming more and more important. Manufacturers are springing up like mushrooms, the consumer market is booming, the circulation channels are flourishing, and a basically complete and basically mature industry and market system is formed in a short time.

Such a gratifying situation is closely related to the gradual maturity of brand awareness of consumers. Now, the enhancement of brand awareness will spawn new marketing formats.

According to the relevant survey, women are more willing to buy underwear in stores and department stores. Men tend to buy underwear in supermarkets and convenience stores. The consumption intention of urban consumers tends to be middle and high grade, while the consumption intention of rural consumers tends to be low.

The purpose of underwear consumption is changing from physiological and material needs to psychological, cultural, quality of life, personal taste and personality characteristics; compared with women's underwear, the obvious backwardness of men's underwear makes their imagination very large; compared with urban consumers, the improvement of living conditions in rural areas and the continuous improvement of living standards make the imagination of the rural market very large.

Rationalization and health

It will become an obvious feature of underwear circulation and consumption. The rise of employment difficulty and the rise of self starting business will make the circulation field one of the biggest providers of employment opportunities.

Based on the above analysis, in the coming period, the distribution channels of underwear products in China will have the following characteristics:

The popularity of the concept of consumption and the concept of life has made the underwear circulation channels colorful, but the legalization and standardization management will promote the healthy development of circulation channels. The professional market, distributors and agents are still the main force in the middle channel, but the professional market will start to integrate and shuffle after a rapid development.

For example, large and medium-sized shopping malls, including shops, will still be in a dominant position, but the emergence of a few brands and the integration of brand culture, business culture and international will become a catalyst for the rapid development of franchised stores and chain stores, so that the number of franchised stores and chain stores will increase rapidly, and it is expected to become the main channel for the sale of high-end underwear.

The upgrading of consumption and the continuous pursuit of life by consumers will spawn new marketing formats and promote their rapid growth in a certain consumer area. It is expected that the concept stores and fashion shops will become popular, and there will be great prospects for the development of brand chain stores and franchised stores.

The important functions of professional exhibition, such as corporate image publicity, new product marketing, professional information collection, multi-dimensional enterprise public relations, are increasingly recognized by both production and marketing parties.