Clothing Enterprises Cold Winter Attacks Businessmen Fear Cold Price Increases Cautiously

On the one hand, labor costs continue to rise. On the one hand, inventories increase and sales decline. clothing Enterprises encountered "cold winter". Manufacturers are afraid to substantially adjust prices, just in the early winter season to enter the discount season.

Winter clothes in advance discount

After the beginning of winter, down market clothing and cotton padded jacket became the leading role in sales. Yesterday, reporters visited Wu Guang, world trade, Yintai and other large shopping malls found that this winter clothing area, "a broken voice." For example, Ling's four men and women's clothing brands, part of the winter 200 full 100 reduction, Europe time 99 99, 50, Lies Dan shoes The child hits sixty percent off.

Zhang Xuan, manager of the men's wear Department of central department store, said that the manufacturers will push the winter money in batches, and the first winter money has already started to discount. Obviously, this year's discount will be increased.

The discount this year has been earlier than before. Intime department stores concerned said that the winter clothing began to discount in late November, and prices began to ease up earlier this month.

Careful price increases

Although consumers are accustomed to "boom", many clothing manufacturers this year are "low-key" and cautious about price increases.

A clothing company in Wuhan said that this year Garment industry The cost is still rising. The average increase in labor cost is only 10% - 20%, for example, the processing cost of a cotton dress rises from 50 yuan to 60 yuan. Is the price of clothing rising? The person in charge said that they had squeezed profit margins, and there was no price rise in terminal products. A number of garment enterprises in Wuhan say that the price of terminal goods has basically maintained the level of last year, and some products have risen by about 5%.

"The ex factory price is too high, it will affect the order quantity of customers." Another clothing company in Wuhan is very helpless. He admits that many manufacturers are optimistic about the winter market this year, the production is increasing than in previous years, but the European and American economies continue to slump, domestic consumption is sluggish, and foreign trade orders are sold to domestic market, which directly leads to oversupply. It is estimated that sales of winter clothing will fall by 30% this year.

"It's pretty good to receive three hundred and five hundred bills this year." A clothing company official said that the volume of orders declined this year, the pressure of inventory is very large. Many dealer warehouses are stacked up with goods.