Nike NIKE SPORTSWEAR Series Released Worldwide

Beijing, China (May 12, 2008) - Nike launched the Nike Sportswear conference in Beijing, following the launch of the 22 China Sports Association's competition equipment.

The new Nike Sportswear series is rooted in Nike's passion for sports and has been improved through innovative technology.

To celebrate the peak of Nike's design history, Nike Sportswear has released 8 classic products: Air Force 1, wind fighter jacket, AW 77 Hoodie, Nike Dunk, Air Max 90, Eugene jacket, Cortez and NSW T-shirt.

The elements of the live display device include a series of vivid feature close-up videos made by famous designer and artist Robert Wilson (Robert Wilson) and producer Noah Kasibin (Noah Khoshbin).

They have successfully pformed Nike's design innovation, athletic strength and the vitality of athletes such as Sofia Boutella, Iwasaki Shingo (Shingo Iwasaki), and Na Sylvester (Nigel Sylvester) into an unprecedented visual and sensory experience, Sophia Butera said.

As part of the launch, Nike named the series Nike Sportswear, which was launched in 1979.

"The Nike Sportswear conference is an unprecedented way to enable people to feel the strong power of sports and athletes."

Trevor Edwards, vice president of Nike global brand, said: "we focus on creating this product line for consumers to integrate Nike's sports tradition with the latest design innovation perfectly." (Trevor Edwards)

The launch of this series is a great opportunity for us. "

Nike design: endless pursuit of excellence, since the first Swoosh logo appeared on the runway in 1972, Nike is committed to manufacturing products that meet or even exceed the needs of every athlete.

Those sports shoes were only used for running, and those basketball fliers had to shoot dunk without the support of arch support.

Many outstanding Nike athletes, both on the runway and on all kinds of golf courses, show great talent, creativity and courage to give everything to improve themselves, which is why they stand out from other competitors.

For example, Prefontaine, Mcenroe (McEnroe), Jordan (Jordan) and Tiger (Tiger): their physical quality is no different from others, but they can give full play to their imagination and push their sports to a new level.

Nike works closely with these athletes to design products for them to meet their needs.

The inspiration of Nike designers is everywhere.

In order to design Nike Shox technology, Nike engineers searched for inspiration from the automobile manufacturing industry and studied the suspension system of cars.

The designer worked with Watanabe Junya (Junya Watanabe) to listen to his original view of style.

Designers also work with Teng Yuan Hao or Futura to learn their insights into culture.

The ultimate goal of each design is the same: to create the most outstanding products and bring innovation and inspiration to all the athletes all over the world, whether in the arena or in life.

Nike Sportswear series: rooted in sports and new technology, it has nearly 40 years of sports history since its establishment. Nike Sportswear has always been rooted in the spirit of Nike's courage to challenge and strive to create products beyond expectations. It also requires designers to bring the innovative technology of sports products to the extreme, and reintegrate into new technologies in classic design, so as to create the most outstanding products to meet the various needs of today.

Richard Clark, creative director of Nike Sportswear, called this interaction a never-ending fusion, and remembered Nike's mission as an athlete innovating: "we do always review the history and relearn some of the best products of Nike," Clark said. "But we have always been steadfast in the forefront of technology and innovation, and constantly provide our athletes with excellent performance products."