Five Characteristics Of The Yangtze River Delta Garment Market

For further development

We should learn from the experience of advanced countries and speed up the construction of a major industrial gathering area for apparel and apparel. We participated in the global textile and apparel supply chain conference held in Ningbo. We also visited the national textile and fabric Museum, Alibaba, Bosideng, Jinlong technology and Fuhua weaving.

Through study and investigation, we have emancipated our minds, renewed our ideas, and strengthened our confidence and determination to strengthen our clothing and apparel industry and market.

(1) market scale.

Changshu garment city was built in May 1985, with an area of 3.71 square kilometers and a market area of 3 million 500 thousand square meters. It has 35 professional markets and more than 30 thousand shops, and has 100 thousand business operators. The average daily traffic volume is 300 thousand passengers in the peak season, and the daily flow of funds exceeds 1 billion 900 million yuan. In 2011, the turnover of the market exceeded 80 billion yuan.

Shaoxing China Light Textile City has a construction area of about 3200000 square meters, and has established a production and sales relationship with nearly half of the textile enterprises nationwide. The annual turnover jumped from 76 million yuan in 1988 to 88 billion 900 million yuan in 2011.

The Oriental Silk Market in Shengze, Wujiang, was built in 1986, with an area of 4 square kilometers, a business area of 3 million square meters, and a market paction of 82 billion 100 million yuan in 2011.

(two) market modernization.

Changshu clothing city has not added one mu of arable land in its original jurisdiction, and has invested 1 billion yuan in the air and underground. It has invested 10 billion yuan each year. In the past 10 years, it has invested 10 billion yuan, and has built about 2000000 square meters of modern commercial buildings and supporting facilities, and has made clothing the main and all-round development, so that 18 new markets, such as men's wear center, women's wear center, children's wear center, shoe center, hardware market and small commodity market, have been launched one after another. Every market has a complete function, so that a large number of original ordinary stores have become the general distributor and general agent of famous clothing and clothing brands in China and even the world.

Many of them moved into office buildings.

(three) branding of the market.

The clothing city is promoted as a brand. Since 2003, it has invested 10 million yuan to advertise in CCTV every year. Since 2007, it has established a road of characteristic and differentiated development. It has been awarded the title of Chinese men's wear center, China Women's wear center, China children's wear center and China Fashion Center by China Textile Industry Federation and China Business Association.

The clothing city of Changshu sees the consumption potential of hundreds of thousands of people traveling to Changshu every year. At the same time, it attracts many famous brands both at home and abroad in the first-class business environment. More than 5000 famous clothing and clothing brands have exclusive stores, general distributors and general agents. Among them, there are more than 200 famous brand products and famous trademarks at the provincial level.

(four) market diversification.

Changshu garment city insists on clothing and diversified development. It has 8 major markets, namely, the recruiting market, the spinning market, the shoe center, the cloth market, the hardware market, the small commodity market, the fashion center and the men's wear center. There are more than 20 private markets such as the international clothing city and the Tianhong clothing city. On the basis of maintaining the first volume of the national garment trading market, Jiangsu has developed the largest small commodity market in recent years, the shoe trading center in East China and the clothing accessories Center, etc., so that the total volume of garment city pactions has reached a new stage.

Shaoxing China Textile City has gathered all kinds of textile and garment fabrics, household textiles and industrial textiles.

Wujiang Shengze Oriental silk market operates more than 10 major categories and nearly 10000 varieties.

(five) market informatization.

Three

The most important thing to do is to rely on information technology and take the lead in taking the visible market and occupy the invisible market of online shopping mall, push forward the visible market and the invisible market to go hand in hand, and realize the pformation from traditional business form to modern business form.

The website service product extends from the network to the video, audio, print media, exhibition services, financial services and other fields. It has become the Jiangsu (Wujiang Shengze) silk industry information public service center, and the Ministry of industry and information technology monitoring and analysis of China's industrial informatization operation.