Why Are Foreign Giants Such As Armani "Changing Their Faces" In China?

Recently, the international environmental protection agency Greenpeace International (hereinafter referred to as "Greenpeace") released the survey of "toxic and harmful substances in fashion brands" and put forward that 20 clothing brands in the world used toxic and harmful substances in the production process, including international brands such as Armani and CK. H&M And Gap and other street brands, such as van Kee pin and other domestic brands, clothing safety issues once again become a social hot spot.

　　 Journalist survey

Consumers pull up the warning line.

Xiao Cai, who has just entered the society, is an ordinary employee of a company. Her working hours are not long and her income is not high. Therefore, online shopping has become the main way for Xiao Cai to buy clothes at ordinary times, but recently she is a little worried. "I am not a Taobao or a customer at all. Van guest It is also possible that carcinogens will be detected if they are detected. Can I not wear my clothes? "

There are a few people who are equally worried about Xiao Cai. Yesterday, netizens "silent lanruo - Tang Liang" sent a micro-blog: see the news said, "Armani, customers and other clothes were exposed to detect harmful residues", in my heart, I would like to be careful. Netizens "drowned fish" said, it seems that big brands are not necessarily trustworthy. More netizens laugh at themselves: improving their resistance is the absolute principle.

Yesterday, reporters on Sina micro-blog survey found that a lot of "V plus" (Sina institution certification) on micro-blog has reproduced related news, and raised concerns about clothing safety. However, reporters also found on micro-blog that micro-blog, named Armani, was not responding to official micro-blog.

　　 Enterprise response

　 Fans deny clothing "toxic"

According to the survey released by Greenpeace, 4 samples were found to be nonylphenol polyoxyethylene ether, with a detection rate of 100%. In response to the relevant media yesterday, the public relations department of van customer service said that the "toxic" proposition was not established nor existed, but it will continue to urge and request suppliers to make improvements in production processes and emissions.

Van Guest Relations said that at present, there are fewer than 200 suppliers in the Yangtze River Delta and the Pearl River Delta, and most of them are well-known factories in China and even internationally. At the same time, customers have specially formulated a set of assessment mechanism to require suppliers. If they fail to achieve their goals, they will receive a notice of rectification issued by customers.

In addition, fan guest relations department stressed that customers have been concerned about product quality, clothing production process emissions and pollutant residue problems, and all clothing sold by customers is the implementation of national standards. However, in terms of "nonylphenol polyoxyethylene ether", the domestic textile industry standards do not raise relevant requirements.

Yesterday, the reporter called van customer service and asked if he had any intention to make efforts to reduce the above "toxic" substance emissions.

　　 We must not be too strict with "foreign giants" as saints.

　 Reflection on system design

When it comes to the repeated scandals of transnational corporations such as Armani, we have to contact the recently fermented WAL-MART bribery scandal abroad. An internal investigation on employees' dishonesty and violation of company code is being upgraded in WAL-MART China.

Why is the retail giant known for its "strict management of the army" deeply in the "bribery" scandal? Why did some foreign giants fail to improve their records in China? Why do some multinational companies often change their faces after entering the Chinese market?

　　 Performance pressure?

Analysts said that from Heinz, KFC to Nestle, Teflon, and Bo Shi lan... The "foreign brand", which has a good reputation in the eyes of domestic consumers, has been frequently questioned by consumers in recent years, resulting in the trust crisis of these foreign brands, and behind it there is a problem that needs to be addressed urgently: in the Chinese market, the "foreign brands" of transnational corporations are also faced with the consideration of corporate social responsibility.

"The first is performance pressure." An insider who declined to be named pointed out that the US market was depressed. In recent years, WAL-MART's growth in the international market is very bright. "When accelerating expansion, there may be some non compliance measures under specific business environment."

　 Foreign giants are not foreign saints.

Yesterday, Zhejiang Ma Liang, a professor at the school of public administration of the University of Commerce and industry, told reporters that multinational companies were "businessmen" first, while foreign giants were not "foreign saints". They were the key factors leading to the above behaviors because of pursuing the instinct of maximizing profits. Therefore, while accusing the transnational giants of lacking social responsibility, we should also find out the reasons from the system design of domestic investment promotion and the institutional mechanism of market supervision.

"Because the legal system is very strict and the cost of violation is high, the principle of good faith of WAL-MART has been implemented better in the United States." Ma Liang said, however, in the course of its overseas expansion, some branches did not inherit the idea of WAL-MART well, and there were problems in dealing with affairs.

Ma Liang said that the "face change" of foreign brands in China can not only rest on moral judgments and market supervision penalties, but also can not expect "foreign giants" to enhance their moral self-discipline. Instead, they should actively adopt "heteronomy" to restrain them, thus leading to the "positive operation" of corporate ethics.

It can be said that only by enabling all enterprises to achieve a role definition under the institutional framework, that is, "both a practitioner of social responsibility and a beneficiary of social responsibility", can we ultimately realize the social responsibility of transnational enterprises. Ma Liang said.