XTEP Donated 3 Million Yuan To The Disaster Area

The disaster is urgent. China's emergency, the Wenchuan earthquake in Sichuan, concerns the hearts of every employee in XTEP group. On the third day of the Wenchuan earthquake in May 14th, XTEP group held an emergency staff meeting to host the donation ceremony to Sichuan earthquake stricken area. Ding Jinzhao, chairman of XTEP group, announced that the company formally donated 1 million yuan and 2 million yuan worth of sportswear to the disaster area.

From 14 p.m. 4 p.m., XTEP employees spontaneously came to the company square to donate money for the disaster area.

As of 8:30 last night, the total amount of donations from XTEP employees has exceeded 250 thousand yuan.

Ding Shuibo, who became president of the Olympic Games, was pformed into the Olympic torch. The Olympic flame was shining on Haixi. The Olympic flame, which many people eagerly looked forward to, arrived in Quanzhou on May 12th.

Ding Shuibo, the president of XTEP (China) Co., Ltd., the second baseball player, held the sacred flame at 8:31 and ran from the Museum of Fujian and Taiwan to the door of the Quanzhou Museum. The stars sparkling and eye-catching. The audience was thundering applause, waving tens of thousands of flags and celebrating the Olympic spirit in Quanzhou.

Ding Shuibo, who held high the sacred flame, ignited the passion of the people of Quanzhou, passed the Olympic dream, and played the grand movement of "one world and one dream of Beijing Olympic Games", which opened a new chapter of XTEP's connection with the Olympic Games.

As the founder of Chinese fashion and sports brand, Ding Shuibo is the founder and implementer of the differentiation strategy of China's sporting goods industry. He is also an active participant and promoter of large sports events and public welfare activities. He is also a member of the provincial CPPCC Committee, a director of Jinjiang chamber of Commerce, vice president of Jinjiang Charity Association, and President of Quanzhou footwear industry association.

Under the leadership of Ding Shui Bo, XTEP entered the 08 Olympic year bravely, and a series of Olympic marketing operations were dazzling.

It is understood that, as a representative of the national sports industry, XTEP has always focused on creating the image and personality of the fashion sports brand. It has poured enthusiasm into the development of sports and has been committed to the development of China's sports industry for a long time. It has sponsored a number of national sports events, and has made remarkable achievements in the sporting goods industry. It has sponsored ten major sports events such as the three sports meet, the college volleyball tournament, the Chinese amateur basketball open (CBO), the Chinese women's Basketball League A (WCBA), the Chinese men's Basketball League (NBL), the national healthy running, the extreme sports and the Sixth City Games.

At the dawn of the 2008 Beijing Olympic Games, XTEP launched a series of activities to support the Olympic Games: naming the XTEP Olympic train Z13/14 (Beijing Shanghai), spreading the spirit of the modern Olympic Games, the Olympic spirit and the Beijing Olympic idea to every corner of the Shenzhou territory, allowing more Chinese people to understand the Olympic Games and participate in the Olympic Games, sponsoring the Belarus Olympic delegation, and putting huge sums of money into the CCTV Olympic final set advertising and exclusive title "field express" column.

Ding Shuibo, who is fortunate enough to be the Olympic torch relay, said that the Olympic torch relay this year has aroused patriotic enthusiasm in all parts of the world with Chinese people. But in his hometown, he can cheer the whole XTEP people, and let everyone feel that he has already integrated himself into the Olympic Games in Beijing.

It is said that on the day of the opening ceremony of the Beijing Olympic Games, XTEP will organize the staff to watch the live broadcast, so that we can feel the Olympic spirit and inspire patriotic enthusiasm together.

Whether it is the Olympic Games named XTEP, or the sponsorship of the Belarus Olympic delegation, or Ding Zong's Olympic torch bearer, it shows the profound origin of XTEP and sports events. XTEP's national complex, Olympic complex and sports demeanor also reflect the sacred mission of Ding Shuibo and his XTEP to lead the industry brothers brand to the peak of their career and jointly promote the rapid development of China's sporting goods industry.

2008 the Beijing Olympic Games is not only the flourishing age of the Chinese nation, but also a great event for the people of the whole world. It is a beautiful dream that has lasted for hundreds of years and has condensed the hearts and minds of generations.

With the Olympic torch, Ding Shuibo is lighting up the future of XTEP.

Whether it is national difficulties, the love of the XTEP people or the Olympic Games, the enthusiasm of XTEP people, all of which show that such a collective unity and irresistible.

2008 XTEP has love and enthusiasm.