The Love Town Complex Of "A Generation Of Shoe King"

Speaking of Liang Fucheng and Li Jingqin, the villagers in Magang town of Kaiping are unaware of the fact that villagers are respectful of them as "Uncle Cheng and aunt Cheng".

The couple, who love the countryside and have great interest in public welfare, have returned home frequently since the reform and opening up. They have donated about 2000000 yuan to support the construction of various public welfare undertakings in their hometown.

Their good deeds for the benefit of the countryside have always been praised by the villagers, and the pride of the local villagers is that Liang Fucheng is the "generation shoe king" who has gone out of the country.

1., Liang Fucheng was born in Guangzhou in 1932, and his father Liang Dongchen is a famous shoemaker in Guangzhou.

Liang Fucheng's childhood was in the war of resistance against Japan.

In order to avoid war, his father sent him back to his hometown, Pang Gang Shan village, Magang town.

Liang Fucheng studied private school for 4 years in his hometown.

After the war of resistance against Japan, he was sent to Guangzhou by his father to continue his studies.

During the war of resistance against Japan, Liang Dongchen's shoes shop in Guangzhou was destroyed and his life was hard to sustain. Soon, Liang Fu was forced to drop out of school, followed by his brother to a grain collecting office in Hua county, Guangzhou.

1 years later, Liang Fucheng returned to Guangzhou. At the age of 15, he had a new position on how to make a good living in the future.

He urged himself in the bottom of his heart: he must learn a craft to make a living.

After comparing the clocks, carpentry and footwear industry, Liang Fucheng finally decided to develop the footwear industry.

When Liang Fucheng told his decision to his father, Liang Dongchen was very glad to introduce him to his friend who had opened his shoes as an apprentice.

3 months later, Liang Fucheng fired the boss's squid.

His father introduced him to another friend who made men's shoes and shoes.

A few months later, Liang Fucheng, who felt he needed a bigger stage, fired the boss again.

This time, he no longer depended on his father's introduction. Instead, he went to various large shoe stores to offer himself.

Soon, he was hired by a shoe store, but soon he was fired because the shoe store needs skilled staff.

Liang Fucheng was not discouraged. He knew he was "not ready to get home". But how to get out of this predicament, he could not help falling into deep sorrow at the age of 15.

One morning, Liang Fucheng, a friend who had not met for a long time, came back to visit him from Hongkong. When the friend was in danger, Liang Fucheng had helped and helped him. He also felt grateful to Liang Fucheng.

When he learned about Liang Fucheng's predicament, he persuaded him to seek development in Hongkong.

Liang Fucheng was moved and encouraged and supported by his family and friends. He spent 10 yuan on his father's borrowed money. He went to Hongkong by ship and continued to search for his dream of shoemaking.

First, he worked in a family workshop shoe shop, learning skills, and then job hopping.

In this way, after several job hopping, Liang Fucheng's shoemaking skills are becoming more and more sophisticated, and the size of his shoe shop is increasing and his wages are getting higher and higher.

2.. From the small shop to the big shoe factory, the dream of a generation of shoes king is always favored by the people.

In the third years that came to Hongkong, Liang Fucheng finally welcomed the turning point of his career.

By chance, Liang Fucheng met an architect named Liang Yinsheng, who talked about it. The two of them were surprised to learn that the other side was a fellow townsman.

Liang Yinsheng appreciates Liang Fucheng, who has a superb shoemaking skill and is practical and enterprising. Because his brother does not have a good skill, he decides to teach his brother and Liang Fucheng to make shoes.

Not long after, Liang Yinsheng helped to invest, and Liang Fucheng opened a small family shoe shop in the form of technology stock.

At the beginning, Liang Fucheng's shoe shop was often unable to make ends meet. Later, Liang Yinsheng's brother had no intention of running and returned to his hometown. Liang Fucheng had to support the shoe store alone, and it was hard to tell the hardships and hardships during the operation.

In the most difficult time, Liang Fucheng's shop could not afford rent and water and electricity charges.

During that difficult period, Liang Fucheng clenched his teeth, and gradually, with the good technology of shoemaking, he took orders from many big shoe stores.

With orders, Liang Fu worked day and night.

His work is getting better and his employees are getting more and more.

From losing money to making money, from processing orders to creating shoes for shoes, Liang Fucheng created the sunshine road of his career with the spirit of never giving up. The former shoe shop turned into a shoe factory of considerable size.

1977 is the turning point of Liang Fucheng's career.

Because of the fierce competition in the footwear industry in Hongkong, Liang Fucheng had to put his eyes farther. He began to seek a way out and deliberately exported the shoes to the United States.

Originally, he was trying to hold the attitude, but the sales were surprisingly good. Many customers, because of their good quality, offered a good design style to him.

As a result, Liang Fucheng's shoe factories continue to increase capital and expand production, and the scale is bigger and bigger. The rental plant is also moving larger and larger, and the number of workers has increased from more than 400 to ten.

In the early days of reform and opening up, many Hong Kong businessmen went to invest in factories in the mainland. Liang Fucheng also valued the mainland market and actively joined them.

In 1981, he first hired a factory in Sha Tau Kok, Shenzhen, and then invested in Jiangmen.

In 1984, the investment environment in Dongguan attracted him, so he put the investment emphasis on Dongguan, first leasing the workshop, then he bought 300 acres of land to build his own workshop.

After more than 20 years of development, Liang Fucheng now has more than 6000 factory workers, and its products are exported to dozens of countries and regions such as North America and Europe.

Many of the shoe brands that have been established have won the title of famous Chinese brands, such as women's "shoes" brand shoes, which are fashionable women's favorite.

Its shoe company has also become one of the leading enterprises in the industry, not only producing all kinds of leather shoes, but also producing shoe boxes and small machinery for shoemaking.

From the youth's ambition to Xiang Jiang's dream, Liang Fucheng's "shoe industry kingdom" has finally taken root in the motherland.

He said that the motherland's policy of reform and opening to the outside world is good enough to make itself dream of that year.

He also said that he decided not to worry and waver when he decided to return to invest and run factories, but his decision was proved to be correct.

3.. The cobbler, a shoemaker, is bound to build up a shoe industry by the husband and wife. The wife of the shoe industry is built by Mrs. Li Jingqin.

Speaking of his wife, Liang Fucheng's face was full of love and respect.

The couple who are known as "Cheng Shu and Cheng aunt" by the villagers are not only a pair of loving couples, but also the best partners in their careers.

The two acquaintances also depend on Liang Fucheng's shoe store.

More than 40 years ago, Liang Fucheng, who was 30 years old, opened a small shoe store near Li Jingqin's school. School teachers often went to shoe stores to make leather shoes.

So, one after another, the two knew each other. As time went on, two young hearts came together.

After 1 years of marriage, Li Jingqin resigned from her teaching duties and helped her husband in his career.

Li Jingqin not only helped Liang Fucheng take care of the entry and exit goods and other accounting and financial work, but also took charge of cooking and cooking for the shoe factory.

On the way to entrepreneurship, two couples support each other and encourage each other.

Liang Fucheng said, "my wife's perseverance and encouragement have always been the driving force for me to start my own business. Without her, I could not have achieved this career."

Liang Fucheng will never forget this: one year, his business is not good. The new year is coming. When he pays his wages to the workers in the factory, he has no extra money. He sees others buying orange and buying flowers to go home for the Spring Festival.

When he got home, Liang Fucheng was surprised to find that Li Jingqin had taken 3 Gladiolus like a magic trick.

It turned out that in order to create a new atmosphere for her family, it was more important to encourage her husband to wait alone in the flower market until the flower market came to pick up 3 sword orchids, proving that the reward would be rewarded with facts, and wished her husband's business to thrive in the coming year.

Sure enough, Liang Fucheng's business became more and more prosperous. For a time, he developed his business to Southeast Asia. He joined his friends to invest and run factories in Indonesia. He completely handed over Hongkong's business to Li Jingqin.

In the days when her husband tried to start his career, Li Jingqin took full responsibility for her husband in Hongkong.

4., Liang Fucheng, who is only 4 years old in the countryside, can hardly forget his time in the countryside.

In the decades of leaving the country, the friendship between the children, the care of AHAM, and the dignity of the school gentleman made him unforgettable and had a deep love for his hometown.

This sentiment is also deeply infected with Li Jingqin.

In 1964, Li Jingqin, who was married soon, returned home with Liang Fucheng and his mother-in-law to visit the mountain. Because it was raining and her feet were muddy roads, she left her foot in the mud and right foot, and her heart was not very good. So she secretly promised to make money in the future.

She went back to tell her husband that Liang Fucheng was pleased to find that his wife and his ideas were so consistent.

Later, their business grew bigger and bigger, but they did not forget their original promise, donated a cultural room in the village, and built a cement road to make money for the cause of public welfare in their hometown.

According to incomplete statistics, since 80s of last century, Liang Fucheng and Li Jingqin donated more than 1 million yuan for the construction of Longshan Village.

A series of public facilities such as the cement road, the spectacular village archway, the Dragon Hill hall, the Dong Chen memorial hall, the standard basketball court and so on have been built.

Longshan Village changed its appearance, and the old people happily said, "living in Longshan Village is more beautiful than living in the city."

Liang Fucheng and his wife not only contributed to the construction of their own money, but also mobilized the villagers to contribute to the building of a civilized village.

Li Jingqin said: "in spite of the ability to do well these public welfare undertakings, we hope that all of us will be able to participate in it, to form a good atmosphere for everyone to build a happy and harmonious home and a social atmosphere of civilization, mutual assistance and love."

Driven by them, Longshan Village has formed a good atmosphere of helping everyone and building up their own strength.

At the entrance of Longshan Village auditorium, a large red donation tablet is inscribed. It records the names of villagers in Longshan Village, who donated money to support the construction of Longshan Village at home and abroad.

Every time Liang Fucheng sees his name, he and his wife happily say, "not much money is donated. We are glad that this good atmosphere has been formed by the villagers in the village."

5. years ago, Liang Fucheng and his wife retired from the position of chairman and CEO of the company, but they were busier than ever before.

Two people frequently return home to do public welfare undertakings.

Sometimes Liang Fucheng could not afford the time, and Li Jingqin went home alone.

The children were worried that their mother would not be able to eat, and discouraged her from returning, but she said, "I am better off going back to the countryside."

In order to help the villagers in their hometown to solve their employment problems, Liang Fucheng and his wife took the initiative to return home to recruit young people from their hometown to work in their factories in the mainland.

In order to recruit the villagers, Li Jingqin returned home more frequently.

Finally, more than 300 villagers were recruited to work in factories in Dongguan.

In 2005, in order to support the local economic development and employment in Magang Town, Li Fucheng and his wife invested 400 thousand yuan to buy a four storey building in Ma Gang Hui for rent. The rent was used to do charity work.

Hongkong shoes and footwear industry association is one of the most representative trade associations in leather shoes industry and shoe material industry in Hongkong. It has been established for more than 30 years, and its members include people in the retail, wholesale, trade, design, manufacturing, shoe making machinery and equipment fields.

In recent years, the footwear industry in Hongkong has been closely linked with the mainland. Many Hongkong shoe factories have been pferred to the mainland for production. As a Permanent Honorary President of the Hongkong leather footwear industry association, Cheng Shu, in order to promote the development of her hometown economy, strongly promotes the investment environment of Kaiping to business experts.

In May 2007, in order to attract more peers to invest in his hometown in Kaiping, he made a special effort to organize Hongkong chamber of Commerce for shoes and footwear materials to visit the investment environment in Kaiping.

During the Spring Festival of 2008, Liang Fucheng and Li Jingqin returned to their hometown, and decided to donate tens of thousands of yuan to Kaiping's Longshan Village every year to support the various public works in Longshan Village.