Wang Zhentao'S Passionate Fire

Introduction: in May 18th, the torch of Hangzhou and Beijing 2008 Olympic Games was passed on the beautiful West Lake.

In the hands of many lucky torchbearers, one story is very special.

20 years ago, when he was in the lowest valley of Wenzhou's shoe reputation, he resolutely started his own business and bravely carried the banner of "made in Wenzhou". In 1999, in Hangzhou's Wulin gate square, which was humiliated by Wenzhou people, he personally ignited the inferior shoes of counterfeit Wenzhou brand, which made a shame for Wenzhou people and made a name for Wenzhou. In 2007, it was still in Hangzhou, and he ignited the brand fire of Wenzhou as an entrepreneur.

Always related to "fire", beautiful Hangzhou seems to be a place suitable for witnessing history.

When he lifted the auspicious cloud torch of the 2008 Olympic Games, the image of Wen Shang and Zhejiang merchants, who had been reborn by fire, was vividly printed on paper.

Today, his company has become China's largest private shoe making enterprise and supplier of leather products for Beijing 2008 Olympic Games. It is Wang Zhentao, chairman and chief executive of AOKANG group, who stands up from the ruins.

The first fire: the fire of aspiration (August 8th, August 8th) August 8, 1987, this auspicious day is destined to be forever branded in the hearts of all the people of Taiwan.

On this day, Hangzhou's Wulin gate square is chill.

From Nanjing, Shanghai, Hubei and other places, Wenzhou shoes were stacked up into a hill.

When the blaze blazed the more than 5000 pairs of Wenzhou shoes into ashes, Wenzhou people shed tears of shame and repentance.

The gravity of the matter is much more than that.

The Wulin gate incident directly led to the avalanche of the reputation of Wenzhou's footwear industry.

Many shoe companies in Wenzhou have failed to make their voices heard, and those who barely survive have changed their names to Shanghai cards, Guangdong cards and OEM sales.

This credit crisis has gradually spread to other industries in Wenzhou, and even pushed Wenzhou shoes into an awkward situation inside and outside the world.

Wang Zhentao also failed to escape the storm.

A report from Wuhan TV station, "Wuhan people's foot 300 thousand Wenzhou paper shoes", has opened the prelude to the Great Purge of the whole province.

One evening, the law enforcement officers of the local industry and Commerce Bureau came up abrupt and broke down the goods that were worth about 200000 yuan at the counter.

When he arrived, the counter was empty.

Wang Zhentao can't figure out how to sell leather shoes. How can they become fake?

What makes him even harder to understand is that the relevant departments have rented a boat on the Yangtze River to deal with the Wenzhou shoes checked at a low price of 5 yuan a pair.

You can only buy one pair per person.

The sales site was almost out of control, and the people of Wuhan were queued up from the pier to the urban highways.

Grieved Wang Zhentao's grievances are hard to beat: if my shoes are fake, you can destroy them, but you sell them openly, which means that my shoes are all right.

If you can't get rid of a word of "reason", you must get a claim.

After six months of administrative litigation, Wang Zhentao finally won the victory and safeguarded his dignity.

Although the compensation is only 2000 yuan, it is also precious.

This disaster has left Wang Zhentao nearly two years of accumulated losses and started from scratch. However, he found that the big market has no place for Wenzhou shoes.

Only by practicing hard work and rebuilding prestige on the basis of quality, can we create a brand new, so that leaders can make a breakthrough and reappear the brilliance of China's shoe capital.

In 1988, Wang Zhentao returned to his hometown and watched the collapse of the Chinese shoes. When he was sad and angry, he decided to use the remaining 30 thousand yuan to start the Yongjia Olin shoe factory, and then embarked on a difficult journey for Wenzhou's shoes.

Second fire: the fire of shame (December 15, 1999) Wulin gate incident, let Wang Zhentao know that quality is the life of an enterprise.

At the beginning of the venture, there was a shortage of funds. Wang Zhentao spent about 5000000 yuan to raise 4 yuan from Taiwan to buy 4 advanced production lines, so that the starting point of AOKANG was different from others.

In 1999, Wang Zhentao invested another about 30000000 yuan in the first place to introduce 6 world-class production lines.

The advanced production line does not guarantee that the product is 100% defective.

The completion of a pair of shoes has to go through dozens of processes, and every process defect will affect the quality of leather shoes.

For this reason, AOKANG has recruited more than 100 professional and technical personnel from the developed areas such as Shanghai, Sichuan, Guangdong and Taiwan with favorable conditions, so that the company has reached a grade in all aspects of management, design, production and marketing.

His pursuit of product quality has even reached a point of severity.

On one occasion, because of the carelessness of the packer, a pair of leather shoes to be repaired were put into storage.

The inspector found the matter and reported it to the factory immediately.

Wang Zhentao immediately ordered a double check.

However, these shoes have already been sent to Hubei, and may well be mixed into the shelves of the shopping malls.

Wang Zhentao ordered the officers to catch up with the shoes from Hubei.

Now, these shoes are displayed in the AOKANG corporate image exhibition center, and become excellent teaching materials for the workers to carry out quality consciousness education.

The story of AOKANG group has fired 8 middle and top managers has been circulating in the industry.

On one occasion, more than 500 pairs of new women's shoes produced by these managers at the branch plant were rejected by the company's quality management staff when they entered the warehouse.

These managers have come to the point of defending: "these products basically meet the requirements of various processes, if they belong to the qualified products in other factories."

Wang Zhentao immediately arranged technical personnel to re test, still judged to be unqualified.

This is a group of strength figures, the 5 is the deputy factory director of the branch factory, and the 3 is the workshop director.

Some are the backbone of Wang Zhentao's big shoe factory recruited from Guangzhou with a high salary.

But in Wang Zhentao's eyes, lowering the quality requirements of the product is the same as smashing the company's rice bowl.

Anyone who smashed the rice bowl of the enterprise must first smash his rice bowl, so all 8 managers were dismissed and all 500 pairs of shoes were destroyed.

Ten years of "hardship and courage" paid off. In February 1998, Wang Zhentao finally realized his dream. "AOKANG" leather shoes were rated as "China's real leather shoes king" by the China Leather Association.

In December 15, 1999, Wenzhou shoemaking enterprises gathered in Hangzhou to hold the "Wenzhou shoes Fair of China Shoes Capital", which is actually a "Wenzhou made" collective appearance.

Wang Zhentao was then unforgettable about the fire that had ignited 12 years ago in Hangzhou, and had been planning to take advantage of a snow scandal.

In that year, the Wulin Gate Square had changed into a green space. So Wang Zhentao took all the more than 2000 pairs of fake AOKANG's "Li Gui" shoes collected from all over the country and burned them to the outskirts of Hangzhou.

"I have been looking forward to this for more than 10 years, and I have waited for more than 10 years, but today I finally wait!"

Wang Zhentao's inner excitement was beyond words.

This fire not only burned Wang Zhentao's grievances for a long time, but also dissipated the rolling clouds that once shrouded in "made in Wenzhou", and the Wenzhou brand began to move from Wenzhou to the whole country.

Third fire: the brand of the fire (August 8, 2007) August 8, 2007, the sixth credit day of Wenzhou, Wenzhou private enterprise large-scale theme series activities in Hangzhou Wulin Square.

On this day, two representatives from Wenshang, Nan Cunhui, chairman of Wenzhou Association of enterprise integrity promotion, chairman of CHINT Group Chairman, honorary president of Wenzhou brand association, President Wang Zhentao of AOKANG group, respectively read the declaration of integrity and brand proposal, and ignited the fire of integrity and brand fire with provincial and municipal leaders.

Licensing has actually become the practice of Wenzhou enterprises.

After more than 10 years of hard work, Wenzhou has risen to a large number of enterprises that focus on quality, brand and credit, forming a large number of products with high reputation and high market share. As of the first half of 2007, Wenzhou has owned 58 famous trademarks in China, 32 famous brand products in China, and 33 national brand production bases. Wenzhou has become an important base for advanced manufacturing industry and one of the most famous cities in China.

In his speech that day, Wang Zhentao stressed that in the context of global competition, Wenzhou enterprises compete with international brands and international capital, it is imminent to create an internationally famous brand.

Therefore, this brand of fire means only the goal of higher licensing for Wenzhou Enterprises: building world famous brands and surfing the international market.

"Internationalization is my dream.

I think internationalization is not just a slogan.

The first is the product going out; the second is the product marketing network going out; the third is the brand going out; finally, the whole national craft goes out. "

Wang Zhentao defines internationalization so.

In fact, Wang Zhentao's world layout began in 2003 when he reached a partnership with Italy shoe brand GEOX.

In 2003, AOKANG married the first brand GEOX of Italy footwear industry, creating the third modes of Sino foreign cooperation.

In June 18, 2007, AOKANG Global Marketing Summit was held in Wenzhou.

AOKANG, the 3 largest international companies in the United States, India and Hongkong officially launched on the same day.

AOKANG's global marketing strategy has begun to make a high-end American market, second of the world's India market with a population size, and the Hongkong market, which represents the leading edge of fashion.

Especially in the India market, Wang Zhentao found that India is a big market that can sell 2 billion pairs of shoes a year.

In order to better implement localization, AOKANG employed 100% local talents in India, and the first store in India, AOKANG, opened in New Delhi in late March. "AOKANG is confident that it will become the top brand in India in the next few years," Wang Zhentao said.

Entering the 2008, AOKANG added a lot to international cooperation.

Not OEM, not the general agent in China, nor overseas mergers and acquisitions. In January 8th, AOKANG group and Italy ranked the first VALLEVERDE strategic cooperation in popularity and reputation.

AOKANG group won the VALLEVERDE global brand management right. Its global brand marketing is all run by AOKANG. VALLEVERDE provides product R & D resources, providing technical and legal support.

In addition, VALLEVERDE will assist AOKANG group to set up product research and Development Center at its Italy headquarters, and provide venues, equipment and production resources.

Fourth fires: the fire of dream (May 18, 2008), August 8, 2008 is the opening day of the 2008 Beijing Olympic Games, and also the 20 year old birthday of AOKANG group.

AOKANG President Wang Zhentao's words, AOKANG and the Olympic Games, this is a strength of opportunity.

Therefore, in May 18th, when the torch relay in Hangzhou carried out the Olympic torch relay in Beijing, Wang Zhentao felt for the first time that the Olympic Games were so close to him that he actually raised the fire of a dream.

In his heart of hearts, there is an eternal Olympic complex. In 1988, the Olin shoe factory founded in 30 thousand yuan. After "Olin" changed to "AOKANG", the dream of pursuing the Olympic Games is still persistent: adhering to the Olympic spirit of "faster, higher and stronger", AOKANG has created a never ending sports relationship.

In 2000, in pursuit of the Olympic spirit, Wang Zhentao shipped ten thousand pairs of AOKANG leather shoes to Sydney. In 2004, the Olympic flame, the AOKANG all star Olympic cheer group, came to the Olympic cradle of Athens, to cheer for the Chinese sports delegation and to shout for the Olympic Games.

Dreams and opportunities always come across each other.

In March 22, 2007, the AOKANG group, the leader of the domestic footwear industry, announced in the Great Hall of the people of Beijing that after the approval of the Beijing Olympic Organizing Committee, AOKANG officially became a supplier of leather products for the 2008 Beijing Olympic Games, thereby gaining a valuable "admission ticket" to join hands with the Beijing Olympic Games in 2008.

For this result, Wang Zhentao, chairman of the board, thought it was expected: "we are not the biggest in terms of scale, but we are most persistent in the Olympic Games.

The Olympic pursuit of "faster, higher, stronger" spirit, its most important purpose is not to win the championship, but to participate in the whole society and promote the development of society.

Similarly, AOKANG is willing to shoulder more social responsibilities and serve the progress of mankind at the same time of doing bigger and bigger businesses.

&nbs