Event Marketing In The Earthquake

"In the face of disasters, China is brave enough to be herself!"

This is the slogan of the 31st degree after the Wenchuan earthquake in Sichuan. When he was in peace, his slogan was "brave to be himself" very much in agreement with each other. Opening Sohu, these big words will jump into the line of vision. I am not only disgusted with such advertisements, but also feel that they have done very well and enhanced the brand reputation.

In the face of this national disaster, many enterprises have donated money, and at the same time, when they donate, they play such a sympathetic advertisement. As an advertiser, I think it is just right.

Many enterprises use these big events to do event marketing.

But at present, the utilitarian speculation will be very disgusting, but when I saw the advertisement in Sohu, I still feel very comfortable.

Then I searched the relevant information and learned that in the earthquake relief activities, 360 degrees were also very active. After the disaster, they held a "more than one love to offer a love" - the 361 degree earthquake relief work in all walks of life in action aside other factors, from the marketing point of view, I think this activity was successful.

Being able to make such a response at the first time not only shows the rapid decision-making power of enterprises, but also shows the high sense of responsibility of enterprises.

Actually, a lot of donations were made in the earthquake relief work, and I couldn't say that he impressed me deeply.

Compared with some time ago, a cosmetic and some lotion can be successfully achieved through celebrity promotion.

Therefore, event marketing is a double-edged sword. The most important thing is to conform to the heart of the people and truly embody the pursuit of human nature, so as to increase the reputation of enterprises and brands.

And do not kill the goose that lays the golden eggs.

So the core of advertising is to really impress consumers.

In the face of national calamity, responsibility is the first and enterprise second.