The Way Of Running Chinese Enterprises

If we want to be outstanding, we must emphasize the importance of innovation and customer service, simplify it to be complex, cooperate and borrow power, and find ways suitable for ourselves and the market.

Distinguished guests: in terms of Puritanism, we still have a certain gap from the manufacturing level of the developed countries in the world.

In a sense, the change of market is actually the change of competition mode.

Therefore, we must speed up ourselves, narrow the gap with the international level, and change the competition mode.

As early as 5 years ago, I told a manager of the company a story that many people have heard of -- two people spent the night in the woods. In the morning, suddenly a black bear ran out of the woods. One man was busy wearing running shoes. The other person laughed at him and said, "can you run faster than the black bear?"

The other side said, "I just want to run faster than you."

Although the story is simple and easy to understand, it can be quoted in the market competition as a truth: competition in the past is the competition between products and products, rather than speed.

In the past, when there were no brands or few brands in the market, speed was the core competitiveness.

The speed of development can promote sales, improve efficiency, expand scale, occupy the market and lead others.

But the market is ever-changing. Speed can only guarantee a time lead. If we want to keep ahead, we must change the competition mode.

So there is a new version of the story above. After the survival of his running shoes, one day he met another black bear in the woods with another man.

The man took out his running shoes, put on his legs and ran, and the other man climbed to the tree unhurried, and said to those wearing the running shoes, "if you want to survive, you must go the same way as your opponent."

The key to this story lies in the last sentence. "To survive, we must go the same way as our competitors."

Therefore, we can draw a conclusion from this story: the current competition is brand and brand competition, rather than personality.

The only changeless thing in the world is change. The unchangeable mode of competition can only be eliminated.

Today, with the increasing homogenization of the market, it is the brand that enables consumers to buy your products and stop consumers from buying other products.

Because products are easily copied by others, but brands are not easily copied by others.

Former Japanese Prime Minister Nakasone said: "in international exchanges, SONY is my left face and Panasonic is my right face."

In the world, Chinese people are the most talked about face, but today China lacks influential brands in the world market.

For China's leather industry, how to avoid homogenization and look for differentiated competition, I think it must be a brand.

Of course, the creation of a world famous brand is not a day's work. It requires long-term strategic planning and strategy.

We should grasp the current competitive mode, seize the market, and create the future competition mode and win in the future.

A few days ago, I told the management cadres third versions of the story inside the company. One day, the hungry black bear couldn't find food in the woods and came to the seaside. It happened that he had encountered an alligator.

The black bear said to the crocodile: "if you dare to come up, I can eat you." the crocodile said, "you mustn't be too wild. If you dare to come down, I can kill you."

In this story, we can see that the advantages of black bear and crocodile are very obvious. But the decisive factor is not whose advantage is bigger, but the key lies in the battlefield.

From this story, we can get such inspiration: future competition is strategic and strategic competition, compared to the pattern.

Today, the world market has entered an era of capital dialogue based on strategy, and the bigger the pattern space, the more successful it will be.

Therefore, China's leather goods must integrate resources, make full use of their own advantages, open up the development pattern, and open up a battlefield suitable for our future survival and development.

At present, I believe that China's leather products need to realize the leap from product management to brand management, from brand management to capital operation, from individual development to collective win, and across the "Three Leaps" to open up our future battlefields.

In the past year, when 99% of Chinese shoe enterprises chose to give up the EU's footwear anti-dumping, AOKANG, the largest private shoe making enterprise in China, initiated anti-dumping proceedings against the European Union first. We hope that through our own actions, we can arouse more domestic enterprises to take an active part in international competition, division of labor and cooperation, because today is not the age of big fish eating small fish, but the time when lions eat tiger.

(the author is president of AOKANG group)