"North Shoes Go South" To Seek Breakout

Data show that Shenyang sends more than 100 million pairs of shoes to the south each year, with sales of about 1000000000 yuan.

By the end of 2007, 200 shoe making enterprises in Jinjiang had been closed down, and 1000 shoe factories in Guangdong were shutting down. Shenyang shoe factories, which were not strong enough to fight, had to face the disappearance of "walking North shoes south".

Once: North shoes went south, Shenyang shoes industry started early, in the 80s of last century, some self-employed people began to engage in shoemaking industry.

Qian you, vice president of the footwear association of Liaoning General Chamber of Commerce, said that the emergence of Shenyang shoe industrial cluster has stimulated the development of Shenyang footwear industry.

Six or seven years ago, "North shoes went south", breaking the past Wenzhou, Guangzhou and other southern shoemaking enterprises occupy a large market situation.

Shenyang has Chinese shoe city, has "North shoe capital", have leather shoe material market, have logistics center, etc, a complete industry chain promoted the development of shoe industry.

In addition, most shoe manufacturers in the south are eyeing the export commodities, and the sales volume of domestic products is reduced, so that Shenyang shoes have vitality.

Status quo: the market has gradually lost the majority of Shenyang shoes exports to Russia, the United States and the European Union, the depreciation of the dollar and the impact of anti-dumping policies, shoe companies suddenly fell into trouble.

"Raw materials are rising and the cost of shoemaking is increasing."

Shenyang Dongling District Wensheng shoemaking factory official told reporters, now export profits become thin, many enterprises are afraid to take orders.

Many southern shoemaking enterprises are looking at the domestic market, and the competition is even more brutal.

Qian said, compared with the south, the shoemaking enterprises in the north are small in scale and weak in development ability, mainly producing boots in autumn and winter. In summer, they are off-season. 80%% companies even have no designers.

At the same time, sales channels are also problems, production and marketing are seriously decoupled, and enterprises are in a passive position.

Solve difficulties: set up brand awareness. Many southern businessmen still have a special liking for Shenyang shoes.

According to statistics, Shenyang shoes account for more than 50%% of the total number of shoe cities in China, with a turnover exceeding 60%%.

Analysis of the industry, "North shoes South pport" although facing a major test, but as long as we come up with countermeasures, "North shoes South pportation" trend will not change.

Like the Wenzhou model, many shoe factories and wholesalers will take the popular styles in the market and look for factories in Shenyang.

The shoes with a price of twenty or thirty yuan can be sold for about 100 yuan in the wholesale market, and the profits are quite attractive.

Qian you think, in fact, most shoe making enterprises in Shenyang are very suitable for making high-grade shoes, because high-grade shoes are usually made by hand, with high requirements and less quantity.

But in order to attract high-end brands, first of all, let these brands know about the ability of Shenyang shoe enterprises.

However, there is still a lack of brand awareness in local shoe factories. The key problem is to change the concept, and shoe enterprises should go out to study.