Anta And XTEP President Talk About Torch Relay

Ding Zhizhong: to Beijing for the Olympic Games, "the feeling of raising the Olympic torch is really different. It's a torch that conveys the passion and dream of all mankind."

Yesterday, the Olympic flame came to Quanzhou, a famous historical and cultural city. It was the chairman of the board of directors of the Anta sporting goods company and CEO Ding Zhizhong, who was the 107th torch bearer of Quan Zhou Railway Station, who has just been selected as the most influential business leader in China.

I feel very proud to be the torch bearer of the Olympic Games and complete the torch relay in my hometown.

This is not only my personal honor, but also the honor of all the staff of Anta. "

As an outstanding representative of the national sporting goods brand, Ding Zhizhong, the helm of Anta, has a deep understanding of sports spirit.

The core meaning of the Olympic torch relay is the widespread dissemination of the Olympic spirit, which is in line with the brand spirit of Anta's "never stop" brand.

As a leader in China's sporting goods industry, Anta will spare no effort to promote the development of China's sports for all, so that more Chinese people can experience the Olympic spirit of "faster, higher and stronger" and continue the spirit of "never stop".

When Ding Zhizhong ran into the Strait sports center with the torch in his hands, the endless Olympic spirit carried out a docking with the "never ending" Anta spirit at this moment.

At the same time, this wonderful moment has also become a microcosm of Anta's leading brand in the spirit of "grassroots spirit".

In fact, as early as 2000, Anta began to implement the Olympic marketing strategy, sponsoring the Chinese sports delegation's gift shoes.

Starting in August 8, 2007, Anta launched a year long Olympic advertising plan and launched a series of promotional activities such as "IBELIEVE cheer for the Olympics" and vigorously support the 2008 Olympic Games.

In daily life, Ding Zhizhong likes to experience the passion brought by sports. When he has leisure, he will play golf, basketball and so on.

Ding Zhizhong is full of expectation for the 2008 Olympic Games in Beijing.

"Never feel that the Olympics are so close to us, I will go to Beijing in person and cheer for the Olympics!"

Ding Shuibo: at this moment, I never forget fifty meters, thirty meters, ten meters. When I saw the first round torch bearer, the closer the wangjiasheng approached, Ding Shuibo could not help but get nervous: "the closer the torch is, the more excited I become."

Yesterday, President Ding Shuibo of XTEP (China) Co., Ltd. served as the second torch bearer of the Beijing Olympic torch relay to Quan Zhou Railway Station.

At 8:30 in the morning, Wang Jiasheng, the first torch bearer and deputy director of Quanzhou Sports Bureau, ran slowly out of Fujian Taiwan border Museum.

As he approached, Ding Shuibo, who was waiting at the turning point, could not help but feel nervous.

He took a deep breath and eased his nervousness slightly.

Finally, the time of the torch relay arrived.

After the torch was lit, Ding Shuibo raised his right hand to "auspicious clouds". His left hand waved to the audience and ran through the most important 200 meters in his life.

How can we save it after we get "Xiangyun"?

Ding Shuibo said, "I will display it in the most prominent place of the company.

This is the most memorable moment in my life. "

A reporter asked, "can I lift the torch now?"

Because of the relevant provisions, Ding Shuibo just let reporters touch "auspicious cloud".

In order to make up for the loss of journalists, Ding Shuibo said: "after the pfer is over, everyone will come to our company and everyone can take photos with the torch."

In order to prepare for the torch relay, Ding Shui Bo did not spend much time in thinking about it. For this reason, he held a "torch relay preview" at XTEP company.

"I organized hundreds of company staff and ran around the Qing Meng development zone."

Ding Shuibo said that the performance of the preview was very good, which made him a good preparation for the Olympic torch relay yesterday.

"It's an honor to be the torch bearer of the Beijing Olympic Games."

As a representative of Jinjiang's outstanding entrepreneurs, Ding Shuibo believes that he will become the torch bearer of the Beijing Olympic Games and has more far-reaching significance. "We will use the spirit of the Olympic flame to inspire ourselves and better repay the society.

It is also hoped that the torch relay will become an opportunity to promote the development of XTEP and Jinjiang enterprises.

Before walking on the torchbearer special vehicle, Ding Shuibo also told reporters that he would go to Beijing to watch the Olympic Games: "I already have tickets for the Beijing Olympic Games, so I have to go to the Olympic Games to watch the games."