Zheng Xiukang: The Four Heavenly Kings Of Wenzhou

Reporters are fortunate to face with Zheng Xiukang, Wang Zhentao, Zhou Dahu and Nan Cunhui, and thus have a preliminary impression on the private entrepreneurs in Wenzhou. They just want to tell their readers that they are the four king of Wenzhou because of their special status in the private enterprises in Wenzhou.

It was hot that day, and the temperature was up to 37 degrees.

The stuffy man was breathless.

Take Zheng Xiukang's action lens in Kangnai's shoe making workshop.

The machine was roaring, and the huge electric fan was not able to blow the heavy heat. Zheng Xiukang sweating and sweating with us again and again.

Sometimes we talk with workers, and sometimes we teach them to glue glue, cut shoes and hammer, and sometimes walk around the camera and feel ashamed. This is what we designed according to the needs of the program.

Always smiling, not impatient at all.

When we were shooting a moving camera with a carrier trolley, he said very professionally: "every time TV stations use this trolley."

Though countless times the ground has been on TV, it still can't make a show. When walking towards the camera, the steps are stiff and the eyes are not right.

Kangnai's industrial park has overturned all my previous concepts of shoe factories.

Huge undulating lawn, green grass, winding corridors with ivy, workers will go through the lawn and cloister to eat in a spacious and bright dining hall after work.

The pond is surrounded by willows, and the lotus is in full bloom.

The new dormitories are arranged in a neat and orderly manner, which makes it impossible to believe that they are for ordinary workers.

The workshop and office buildings are connected. The workshop is large, spacious and bright, with huge fans running around the air.

Modern shoe making equipment reduces noise to a minimum.

When hundreds of machines started, we could still talk close to each other.

There is also a flagship store in the factory, which is strictly cloned according to the flagship store in Paris. There are cicadas outside the windows. The windows are tightly sealed and the air conditioning is noisy. The interview is held in Zheng Xiukang's broad office.

The stool was too short, and the camera was placed on a high pile of newspapers for nearly two hours. Zheng Xiukang sat in a pile of newspapers and sat motionless to my interview.

Putonghua is not very good, nor is he good at words, but he does his best to make things clear.

The development of Kangnai is a typical representative of Wenzhou's private enterprises.

At first, more than a dozen people had seven or eight guns to work, and their own cottage was a factory, a hammer, and a pair of scissors, all of which belonged to the family.

Wenzhou people are the most sensitive group in the market economy.

As early as 1980, Zheng Xiukang gave up the iron rice bowl of the state-run factory and built a shoe factory himself.

In 1987, a big fire that burned inferior Wenzhou shoes in Hangzhou Wulin Square brought disaster to Zheng Xiukang's Hongsheng leather shoes.

Like all the shoes of Wenzhou, Zheng Xiukang's shoes were swept away by the big shopping malls.

In order to survive, he had to join a factory in Shanghai to attack others' brands.

The shoes were sold, but the Hongsheng shoes disappeared.

Zheng Xiukang was unwilling to give up.

He wants to start a new business.

He renamed the "Hongsheng shoe factory" as "the Great Wall shoe company" and focused on building quality the Great Wall.

The designer has designed a trademark, a tall portrait.

"It means lifting the product up, lifting the quality, and finally lifting the head of the Wenzhou people."

Zheng Xiukang explains this.

This is the rising Kangnai logo we saw today.

Torina Yasuna, meaning "healthy development, what is the cause of it?"

Begin to go out and look around, first of all, Dongguan, which is concentrated by Taiwanese funded enterprises, is the largest shoe city in the world, Italy.

He is the first person to go abroad to study shoe making industry in Wenzhou.

The biggest gains are learning management and building brand ideas.

Zheng Xiukang took us to see the old factory. The factory was in an alley.

The factory is now rented by a food factory to produce Wenzhou specialty powder.

"Kangnai brand is built from here."

Zheng Xiukang said.

The factory is low, dilapidated and unbelievable.

They have been producing here for more than ten years, and in 1993, they created the ten largest shoe king in China.

"When I was in Beijing to comment on China's ten largest shoe king, when I read Wenzhou Kangnai, there was hardly any applause. They wanted to know how Wenzhou shoes were to be judged."

Zheng Xiukang said.

But after rigorous evaluation, the judges were dumbfounded.

Kangnai was selected as the ten largest shoe king in China by sixth.

"Tear down the trademarks. They think they are foreign shoes."

A deputy mayor went to the airport to pick him up and gave him a big red flower. He received the recognition from the auditorium.

Zheng Xiukang gave Wenzhou people a long face and let Wenzhou shoes raise their heads.

People in Wenzhou are in the remote corner of southern Zhejiang. What they think most about is how to go out.

Zheng Xiukang has the three step strategy of "going out, walking in and going up".

The first step came to Paris, France. In 2001, it opened a store in the world's most famous fashion capital.

Zheng Xiukang said, to drive to Paris, that is the place where all the world's brands come together. We can only know where we are in terms of strength.

In foreign countries, Chinese shoes have always been synonymous with low prices. Under such circumstances, Chinese shoes should be opened in the most bustling places in Paris, and foreigners are skeptical.

"They don't believe that Chinese shoes also have brands, and they dare to shop in Paris."

Then the store opened to Rome and New York.

In the past 6 years, more than 120 stores have been opened in nearly 20 countries. In 2006, more than 200 square meters of flagship stores were opened in the most prosperous commercial streets of Paris.

Every franchised store is profitable.

Speaking of the Hangzhou fire and the Spanish fire that Wenzhou shoes had experienced, Zheng Xiukang said he would like to thank the two fires, the former had a sense of quality, and the latter had brand awareness.

I must admire the great skill of Wenzhou people.

Daughter Zheng Laili graduated from Tianjin Institute of Finance and economics, and then went to EMBA of the Yangtze River Business School.

Zheng Laili was deeply impressed by his father's true biography and his knowledge and insight. He was the best candidate for Kangnai to open up the international market.

Zheng Laiyi, son of University of Leicester, returned from studying in the leather industry of University of Leicester. He has helped Adidas become a member of SATRA, a global footwear certification body.

From then on, Kangnai can participate in the formulation of international standards for footwear industry.

The bigger hand was after the Spanish shoe was burned in Wenzhou. Please come to Antonio, President of the Spanish Footwear Association.

The two sides jointly issued the Wenzhou declaration to strive for common prosperity in the process of global economic integration.

In the near future, invest 2 billion to build Kangnai Industrial Park in Russia, and prepare to import 60 light industrial enterprises in China.

It is one of the first batch of 8 overseas industrial parks built by the Ministry of Commerce.

As the president of the Wenzhou Leather Association, Zheng Xiukang has the demeanor of the elderly. In Wenzhou and even in the shoe industry of Zhejiang, he can be regarded as the eldest, regardless of age or position.

On the second day after our interview, Zheng Xiukang went to Beijing to take part in the CCTV dialogue program. The topic was about two years of RMB remittance. He was one of the representatives of three enterprises invited.

Zheng Xiukang was gentle and gentle, low-key, thoughtful and considerate. He had a fever and a needle on that day. The original interview was postponed until afternoon. After Zheng Xiukang knew, the deputy general sent fruit greetings.

Ding Zong, his assistant, said that if the company had guests to come, Zheng would personally check the toilet.

On Sunday, he went to the ancient village of Nanxi River. He personally prepared umbrellas and sunscreens to send his assistant.

He has received so many reporters.

Those who did great things were also arrested.