Anta'S Professional Listing Manipulator Ni Zhongsen

After running the two listing cases of Heng An and Anta, which have benchmarking significance, Ni Zhongsen set a higher career goal -- specializing in the operation and guidance of listed companies.

If a CFO can succeed in running a business listing to a peak of this occupation, then Ni Zhong Shen has already seen the scenery of the summit for the two time.

He has worked for CFO and Anta CFO, and has kept the IPO of these two companies beautifully.

This not only reminds us of the famous football coach who led the team into the World Cup finals, Milu.

In December 8, 1998, the hang on group listed on the Hongkong stock exchange with a 10 times price earnings ratio, which raised HK $more than 700 million for the year's Hong Kong stock market's highest price earnings ratio and the highest subscription multiplier.

The Asian currency and international capital review were selected as the "best listed projects" and "Hongkong's best fund-raising projects" for the year.

In July 10, 2007, Anta listed in Hongkong, not only setting a record of the shortest time for Quanzhou enterprises to list overseas.

At the same time, it also refreshed the largest number of Listed Companies in Quanzhou and the highest price earnings ratio.

So far, these two cases still have the significance of benchmarking in Quanzhou.

Ten years, two IPO benchmarks 10 years ago, the Hang Hang group listed on the stock exchange and a series of large-scale international capital operations such as a series of acquisitions, financing and participation in major investment projects in Heng An Group, making Ni Zhongsen become capital star Yun Zuoming in the circle of private enterprises in Quanzhou.

Ding Zhizhong, President of Anta, first thought of Ni Zhongsen when considering listing.

During the national day of 2005, Ding Zhizhong specially invited Ni to go to his office.

After the meeting, Ding Zhizhong asked Ni Zhongsen, "what do you think of Anta's listing?"

"I definitely support my hands and feet, and my professional mission is to position myself in full-time IPO projects. I've been waiting for you for a long time."

Ni Zhongsen, who is positioning himself as a professional trader, is glad that Ding Zhizhong has this idea.

Ni Zhongsen told reporters that in fact, as early as 2004, he persuaded Ding Zong to consider Anta's listing. At that time, Ding Zhizhong thought that "the company's performance is very good, the enterprise is not short of money, and there is no need to go public."

In this regard, Ni Zhongsen threw out his own view: "once the pition from product management to brand management, the enterprise has achieved remarkable results in the profit market. The next step should be to enter the capital market, and successfully launch the enterprise to be listed, forming a profit market to support the capital market, and the capital market to feed the profit market".

But at that time, Ni Zhongsen's view did not convince Ding Zhizhong, but a year later, Ding Zhizhong made a decision on the listing and sent an invitation to Ni Zhongsen.

A few months later, in March 2006, Ni Zhongsen joined Anta (China) Limited, vice president, in charge of Finance and listing operations.

Ding Zhizhong valued the nature of Ni Zhongsen's performance and achievements in Heng An, because Ni Zhongsen had many remarkable achievements in his 12 years of professional experience, especially in capital operation.

In December 8, 1998, Heng An listed on the Hongkong stock exchange with a 10 times price earnings ratio. It was the highest price earnings ratio and the highest subscription multiplier for Hong Kong stocks, raising HK $more than 700 million, while Ni Heng, the first hero behind the listing of Heng An Group, was only 28 years old.

The listing has effectively enhanced the image of Heng An company and made Heng an an important step in the development of internationalization. Its products are exported to Southeast Asia, Africa and other places.

At the same time, it will lay a good foundation for the next step into the European and American markets.

After that, Ni Zhongsen made full use of the funds raised by the listed companies to carry out feasibility analysis and evaluation of various investment projects, and invested in the establishment of 10 wholly foreign-owned production companies. These 10 companies have injected new vitality into the continuous development of the group and become the source of the company's outstanding performance on the stock market.

In March 2004, Ni Zhongsen was responsible for the purchase of Hongkong Weixin pharmaceutical company by Heng An Group, and bought 70% of the company's shares with its own funds, which set up a platform for the group's deep development in Hongkong.

What is worth mentioning is that Ni Zhongsen plans to dominate the acquisition of Heng An paper by Heng An group.

In 2003, Heng An's paper business was originally considered to be listed on the domestic A shares. However, in view of the strict and cumbersome approval system of A shares and the correlation between the paper industry itself and Hong Kong listed companies in 2003, Ni Zhongsen and his colleagues put forward a bold proposal to buy the hang Heng paper industry which was originally planned to be listed in the domestic A shares.

Finally, in 2004, Ni Zhongsen led the acquisition of 100% stake in Heng An paper industry through equity swap and cash purchase.

Because the project was not listed on the Hongkong stock exchange, it formed a related paction with Hong Kong listed companies Heng Heng group. Through this way, Heng Heng's occupation has indirectly gained the status of listing on the Hongkong stock exchange, and effectively solved the problem of intra group related pactions. At the same time, the business scope of the company has been expanded, and the scale and competitiveness of the listed company have been enhanced.

It is said that this is an unprecedented capital planning operation, effectively solving the inherent relationship between enterprises, enabling enterprises to achieve the overall listing ahead of schedule, greatly promoting the market competitiveness of Heng An Group, and also activating the strong performance of Heng An in Hongkong capital market.

After that, Ni Zhongsen also participated in the concession loan project of HK $550 million to Heng An Group, which realized the internationalization of capital operation of Hongkong.

It can be said that during his 12 years' career in Heng An, Ni Zhongsen has gone through the comprehensive business practice and training as CFO, and more importantly, Ni Zhongsen has participated and witnessed how the Heng An Group has completed the process of pforming from "family business" to "modern enterprise" through listing.

In 1985, Heng An was founded. In those days, the company lost money, and its net assets amounted to about 800 thousand yuan. After the listing, the net assets of the enterprises reached 2 billion 800 million yuan in 2006 and 3500 times in 21 years.

In 1998, when Heng was listed, its profit was 280 million yuan. By 2006, the profit of the company was nearly 700 million yuan, and its listing has increased 2.5 times in eight years.

In 1985, when the 1 million 360 thousand yuan capital stock was created in 1985, the return on investment of enterprises reached 515% in 2006.

In 2006, it ranked the fortieth most popular private listed companies.

This process of change also touched Ni Zhongsen, which made him more aware of the significance of listing for private enterprises, and Ni Zhongsen made his full-time career in IPO as his new career goal.

So when Anta's Ding Zhizhong sent an invitation to Ni Zhongsen, Ni Zhongsen resolutely chose to leave Heng An. "Although I am emotionally reluctant to part with it, I should pursue a higher career goal in reason."

In 2005, Anta has achieved a good brand effect, with the rapid development of enterprises and the great momentum of sales. There are more than 3000 stores in the country, and there is a huge growth trend every year.

For such a good embryo, Ni Zhongsen is full of confidence.

The first step to consider is the choice of listing locations.

Is domestic A share listed or Hongkong?

In the face of increasingly prosperous domestic capital market, Anta has its own consideration.

The goal of Anta's brand promotion is "the top ten in the world and China's first".

At present, the brand benefit of Anta has been highlighted. Next time is the time to enter the international market.

Hongkong is a mature international capital market. Through listing, it is conducive to the rapid upgrading of Anta's image in the international capital market. It is a good window for enterprises to open up overseas markets.

At the same time, compared with the newly emerging capital market in China, Anta's industry status, market positioning, momentum of development, legal framework for enterprise investment and overseas development plan for future products are more suitable for listing in Hongkong.

Moreover, as Hongkong's position as an Asian financial center, the stock issuing system is more standardized and more convenient. It will be more conducive to achieving a fast and successful listing.

In addition, Ni Zhongsen believes that choosing Hongkong can attract international talents to join enterprises better, so that enterprises can really enhance the effectiveness of comprehensive management by means of the magic power of international capital market and pparent financial disclosure and operation mechanism.

To enable enterprises to turn from "family businesses" to "public companies" in a real sense, this is really a solid DNA for the centenary industry.

According to the original design, Anta plans to go public only in the second quarter of 2008.

But by analyzing the environment of Hongkong's capital market and anticipation of the 2008 Olympic sports fever, we finally decided to advance the listing plan to the two quarter of 2007.

According to the large capital environment at that time, Hongkong's capital market in 2006 was unprecedentedly prosperous. IPO raised a high level of funds. According to industry estimates, this trend will continue to burn until 2007. At the same time, with the approaching of the 2008 Olympic Games Sports Festival, the concept of Olympic sports will reach an unprecedented outbreak in 2008. As a leader in sporting goods industry, Anta will undoubtedly enhance its performance and performance in the stock market if it can be listed earlier.

At the same time, it will create a unique business mode that is different from other sports brands through successful listing.

However, the whole listing plan must be redesigned, because in 2007, Anta could not achieve the profit requirement of three consecutive years, so it would have to switch to the second scheme of the Hongkong stock exchange, that is, if the market value of the market reaches HK $4 billion, it will not necessarily have to earn three years.

In 2005, Anta made a profit of 48 million yuan. At that time, Anta was developing rapidly. It is expected that the profitability of 2006 will be significantly improved (the actual 2006 profit is 147 million yuan).

"From the existing enterprise situation analysis, with the strength of Anta, if there is a strong and powerful implementation, a year ahead of time there is no problem."

Ni Zhongsen took the heavy burden.

Facts have proved that the clear judgement and analysis of the general trend finally achieved the outstanding performance of Anta's listing.

In February 2007, Anta passed the audit of international accounting firms.

In July 10, 2007, China sports brand giant Anta (China) Limited was officially listed on the Hongkong stock exchange.

The Anta issued 600 million shares to the public, of which 10% were for sale in Hongkong and 90% for international placement.

The stock price was HK $5.28 per share, which raised HK $3 billion 168 million in HK $3 billion 168 million (plus the allotment portion of HK $3 billion 500 million). The market value was HK $12 billion 600 million, the P/E was 33 times, and the estimated profit in 2007 would be 384 million yuan.

From September 2006 to July 2007, Anta was successfully listed in only 10 months, setting the shortest record of Quanzhou enterprises' overseas listing. At the same time, it also refreshed the largest number of listed companies and the highest P/E value.

Now, why is Anta able to achieve such a good listing performance? Ni Zhongsen thinks there are several key points: first, the large capital environment is very good, and Anta also grasped the opportunity well and adjusted the timing of listing in a timely manner.

Two is the successful operation of the NBA Team Rocket owner Leslie Lee Alexander subscribed for us $30 million (HK $234 million 500 thousand) new shares.

Because of the unique popularity and brand resources of NBA teams, it has also played a very good role and demonstration effect in the issue of corporate prospectus.

In addition, the purchase of home enterprises such as nine Mu Wang, Li Lang and CABBEEN fully demonstrates that Anta brand is really well deserved and gives investors good confidence.

In the 10 years before and after the job listing, Ni Zhongsen was 37 when he finished the two beautiful IPO of Heng An and Anta. In the career of CFO, Ni should go smoothly.

But when he was successful, Ni Zhongsen did not choose to enjoy such an achievement. Instead, he decided to accumulate nearly 20 years of experience in the capital field to create a new career -- a professional trader.

Shortly after the listing of Anta, Ni Zhongsen resolutely gave up the preferential treatment and left Anta. Ni Zhongsen is now the chairman of Quanzhou Hengrun Financial Consulting Co. Ltd., specializing in the operation and counseling of listed companies.

Ni Zhongsen firmly has chosen such a cause, and he has his own complex.

After graduating from university in 1990, Ni Zhongsen worked in government departments and the largest local enterprise in Taiwan. He worked as a financial manager.

In 1994, entering Heng An, with Heng An Group's fame in capital market, Ni Zhongsen reached the first peak of his career.

In March 2006, Ni joined Anta with a clear mission. In less than a year and a half, he sent Anta to IPO again and pushed herself to another career high point.

"So far, the two most influential listed companies in Quanzhou are the ones I did."

These past experiences make