Application Of LED Lighting In Clothing Shoes And Hats Stores To Make Up For Commodity Defects

At the PEAK store in the East Sea Stone Street in Quanzhou, the products on this shelf are on sale on the shelves.

They are bright and full, and these light efficiency manufacturers are the LED lamps that they recently switched to.

The lighting of Anta store in Huawei shopping mall, Xidan, Beijing has also been changed.

It is the LED manufacturers from Quanzhou who provide lighting solutions for these stores.

Research shows that the layout of different colors of LED lights will enhance the store's 2% to 5% sales performance.

From outdoor lighting, home lighting to commercial lighting, Quanzhou's LED industry is bringing new changes to businesses' sales and consumer shopping experience.

Popular brand

Data show that commercial lighting accounts for 43% of the total lighting market in the world, with the highest proportion of electricity consumption in retail, office buildings, warehousing, education buildings, health care and other applications, accounting for 70% of the total commercial lighting market.

In recent years, China's commercial lighting has been growing at an annual rate of 20%.

"One piece.

If placed under the ceramic metal halide lamp for more than two weeks, its color will change due to infrared and ultraviolet light.

In view of this market situation, Fujian day can reach the light source science and technology limited company to put forward "to focus on shoes and clothing commercial display lighting" market positioning.

Jiang Zengqin, deputy general manager of the company, said that the actual operation was only 1 years ago. The number of small businesses with nearly 100 employees has become one of the more than 200 authorized brand cooperation partners of PHILPS worldwide, and has received orders from enterprises such as Anta, XTEP, noble bird, del Hui and Shanghai Bailian Group.

Many LED enterprises in Quanzhou have also extended their business to the business field.

Jinjiang AI Dan photoelectric has locked five lights shops, hotels, stores, enterprises and other objects from the beginning. Quanzhou Jingguang hi tech photoelectric has developed a product that can continue to illuminate 2 to 3 hours after encountering natural disasters and other factors, and has received large alterations from some British schools.

Light treatment to break through congenital defects

How big is the market for LED lights in shoes and clothing stores?

The annual sales volume of about 1000000000 yuan can be excavated, and most of the counters will be renovated once every 3 years, and the lamps and lanterns will also be replaced.

Market cake is so tempting, but reporters found that compared with other hot areas in the field of lighting, shoes and clothing stores are still few enterprises.

"Under the ordinary LED white light, the color of the clothes will look very bleak.

This is not consistent with the requirement of commercial lighting to enhance the color and texture of objects. Many manufacturers are unable to change the inherent weakness of LED.

Jiang Zengqin spoke the reasons.

"According to the experience of drafting a number of LED lighting national standards, in fact, after special light treatment, the LED lamp's performance in comfort and color is even better than that of traditional lighting products."

Jiang Zengqin introduced the construction of enterprise optical laboratory according to the National Laboratory Standards, improving the heat dissipation of the shell of lamps and lanterns.

Through a number of technical research and development, the enterprise R & D team has been able to control the color index of LED more perfectly, which is more than 15% higher than that of the ordinary LED lamp.

Access to commercial lighting market segments

"Compared with the commonly used ceramic metal halide lamps in shoes and clothing stores, LED has better directivity and can better highlight the theme besides energy saving rate of more than 30%. However, the LED light source without infrared radiation can irradiate shoes and clothing for a long time to ensure that they are fresh and fresh."

It is understood that, due to the bright prospects of LED in the display of lighting, some international brands such as PHILPS have also laid out the layout. Recently, the new fashion brand Europe has adopted PHILPS's overall solution for LED store lighting.

"Compared with these big brands, the biggest advantage of domestic enterprises is that they are cheaper in terms of technology, and they will set up matching lighting schemes for them according to the different characteristics of different shops."

In the view of LED business people, "subdividing the route is the general trend of the market.

Shoes and clothing are the traditional dominant industries in Quanzhou. They have many brand enterprises, and have some inherent advantages in doing business display lighting in Quanzhou.

"

Display lighting has a wide coverage, such as tea shops, jewelry display, etc., and they also show great interest in LED lighting.

This is also an opportunity for Quanzhou enterprises. "

Insiders said that at present, other Quanzhou LED manufacturers including Ted photoelectric and so on are also planning to enter display lighting.