German Outdoor Goods Market Competition Will Gradually Increase

It has been expanding in every corner, but the market is showing signs of saturation.

Intense competition has begun, and only the smartest companies can survive.

A unique circular building near the A8 highway in northern Augsburg is still under construction. Bernd Kullmann, President of Deuter, a German backpacker, said it hopes to move in by the end of this year.

Subsequently, the new headquarters of the leading German backpacker manufacturer with logistics centers will officially run.

At present, construction workers' demand for outdoor products is everywhere.

Just recently, Swiss outdoor goods mammoth company (Mammut) also set up a European warehouse in Al Gao.

Meanwhile, mammoth also moved its German headquarters to a building directly adjacent to the A7 highway.

Mammoth companies spent more than 20 million euros, equivalent to about 15% of turnover last year.

Hiking in Bavaria

Meindl, the manufacturer, will push ahead with its biggest single investment in its 329 year history.

The company's aging logistics center will be replaced.

Salewa outdoor supplies company has built a warehouse headquarters with a total cost of 40 million euros last year in the Bolzano Brenner expressway.

These enterprises have many good reasons for investment.

Mammoth President Rolf Schmid said: "our new fully automated European warehouse will bring us growth."

Over the past few years, many brands of mammoth companies have grown so strongly that their old buildings can not be stored.

Since 2006, the company has doubled the number of sales and employees.

But these growth is not the whole status quo of outdoor products industry.

Now the competition for outdoor products is increasing.

Klaus Jost, chairman of Intersport, sporting goods Traders Association, said outdoor products were growing at a high level. For some stores, outdoor products even became the most important pillar of turnover.

But now many customers are already equipped with waterproof jackets, trousers and climbing shoes.

The pressure of competition started.

In order to remain competitive, outdoor products companies must improve their internal processes.

Mammoth president said building a new warehouse is a basic step.

"In this way, we will increase efficiency and reduce logistics costs," he said.

Whoever can compete faster and more reliably than his competitors will have the best chance to get goods onto the shelves.

Many brands have assured stores that they can get goods within 24 hours.

The Sch FFEL FFEL, which has more than 200 years of history, is the first television advertising in summer, and will increase its marketing budget by more than $5 million.

Recently, the company recorded a turnover of 93 million 500 thousand euros.

Mammoth company, on its 150th anniversary birthday this year, led its customers, employees and partners to 150 peaks in the world.

Although the activity required huge financial support, mammoth President Schmid still said it was worth it.

This activity has attracted worldwide attention to mammoth companies and has also had a good impact on the company's performance.

Schmid expects that the company's turnover will increase by two digits this year.

In Germany, the development of outdoor products is excellent.

More and more outdoor suppliers have opened up.

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Sch? FFEL and its partner Lowa have opened 5 new stores in the past two months, and now the company has 17 stores.

In addition, sixteenth franchised stores of mammoth company were also opened.