Star Wedding Triggered A Sharp Increase In Sales Of Wedding Dress In The Off-Season

　　 Chest skirt No longer the mainstream, the market also follows the customized route.

From five or six years ago to rent wedding dress, to the time of buying wedding dresses, Hangzhou girls are more willing to spend money on bridal clothes. Most of the shops sold by Wang Meishu before 2009 were made up of a wedding dress with a veil and a pair of gloves. Nowadays, the styles of wedding dress are sling, shoulder, bubble sleeve and fish tail. All kinds of. There are countless guests coming to order with pictures and stars.

"The pattern of the general chest skirt is priced at 300 yuan -400 yuan, according to the different fabric transaction price. A few years ago, the concept was only modified in size, not including style design. Wang Meishu said. Today, plus the custom concept wedding dress, wedding dress material market quotation 700 yuan start, the transaction price must be over a thousand yuan. Miss Zhu, who chose the wedding dress in the market, saw a wedding dress of 3000 yuan on the same day, after a counter-offer of 2800 yuan. "Marriage is a lifelong matter, no matter how much money the husband will pay." Miss Zhu said with a smile.

according to Wang Mei Shu Introduction, Miss Zhu's idea is the voice of many would-be brides. Fabric, design, accessories and other factors have become the prospective bride's consideration, so thousands of wedding dresses have gradually entered the homes of ordinary people.

　　 Wedding photography agency Off-season promotion The gimmick is "no rent for wedding dress".

Every year from November to February of next year, because of the colder weather, many new people are unwilling to give wine in winter. Wedding dress sales and wedding photography have been in the low season for the whole year.

In order to attract more consumers, various promotions are also gradually opening. "The general wedding photography agencies will make an essay on the price, such as taking a set of wedding dresses, making 50 percent off of the post production cost, or giving a photo and makeup, and sending a set of pictures of the dress." The sales manager of a photographic institution in Hangzhou said.

This year, some brand photography agencies are making articles on wedding dresses. Li Zhilong's photography on Feng's road shows the slogan of "you get married, the wedding dress is free rent". "Photographing the designated wedding dresses, giving free wedding dresses on the wedding day and bridal makeup on the day." Customer service introduction.

According to the insiders, the wedding dress of photography institutions will be more atmospheric and gorgeous because of the need for photo taking, and the wedding dress is usually worn only once. Therefore, it is indeed more attractive for photographers to give wedding dresses to new people for a day. "The wedding dress at the scene is consistent with the new dress on the same day, and the whole scene will be more quality." Insiders said.

　　 On the wedding day, the average consumption of Hangzhou wedding is 150 thousand yuan.

According to Li Zhengliang, President of Zhejiang Wedding Association, the cost of Hangzhou wedding has increased year by year. Take the cost of the wedding day as an example, the average consumption last day was 120 thousand yuan, and this year it was around 150 thousand yuan. Wedding day consumption includes wedding banquet (20 tables to 25 tables), wedding site layout, MC, photography, wedding car rental, tobacco and other expenses, does not contain jewelry, wedding cars, wedding rooms, wedding photography, wedding dress money.

"The group of married people has changed significantly from 70 to 80s, and now after 90s. Moreover, many new Hangzhou people will entertain guests in different places, and the wedding dress will be prepared for several more choices, which will increase the cost. Li Zhengliang said.

Influenced by the tide of star marriage, many consumers receive messages more trendy and gradually open. Some photographers in the interview said that if the weather is getting cold now, some guests will take the initiative to shoot wedding photos in Sanya, Southeast Asia and other places.

In November, Guo Jingjing married and Chen Yao married recently. Alex To, Sam Lee, and TVB entertainers Kar Lok Chin and Angela Tong all chose to get married in November. Celebrities' wedding guests watched the bustle, while the bride to be set their eyes on the wedding dress of a star. The wedding dress on the mirror became the object of the girls' imitation.

Wang Meishu runs a shop in the wedding photo market in Hangzhou, where stars get married and bring her good business. "Most of the guests who come to the market to buy wedding dresses are for the sake of bargain hunting. We dare not put too many expensive wedding dresses in the shop. Almost no one buys them. But this year's wedding price of 2000 yuan -3000 yuan is good, and it is estimated that the market share of this price has increased by 15% to 20%. Manager Wang said.