Men'S Clothing Industry Is On The Contrary, And The Effect Of Industrial Cluster Is Remarkable.
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Men's wear
The initial development stage of the industry was the shift of the focus of the men's and garment industry in Europe and the United States. Therefore, Chinese clothing enterprises got the initial order, and thus obtained the accumulation of primitive capital.
At present, the top five main brands of the Chinese men's clothing market are strong dominion, seven wolves, Li Lang, nine shepherd king and Qipai.
The mainstream brand market is highly dispersed, and the market share of the ten brands is less than 30%.
China's men's clothing industry is divided into 3 stages: the government led processing stage, the private leading processing stage, and the private leading brand period.
At present, China's men's clothing industry has formed a "Zhejiang style" men's clothing industrial cluster, which is represented by Shanghai, Ningbo and Wenzhou in Jiangsu, Zhejiang and Shanghai provinces. It is a "Fujian style" men's clothing industrial cluster represented by Jinjiang and Shishi in Southeast Fujian, and the South Korean Pearl River Delta men's clothing industrial cluster, which has grown independently with overseas advantages such as Hong Kong and Macao.
Men's clothing can be divided into formal dress, casual wear, sportswear and outdoor wear.
Men's clothing is a standardized commodity, which is greatly influenced by the season. The lowest production period is in 4 and May of a year.
The main factors contributing to the growth of China's men's wear market include the rapid development of the economy, the accelerating process of urbanization, the continuously rising disposable income, and the change of the consumption pattern of the increasingly wealthy Chinese urban consumers.
The brand development of Chinese men's wear has already had a certain scale and influence. In comparison with other clothing brand products, business men's clothing has entered the development period.
Men's clothing e-commerce is now the time to fight for capital and comprehensive strength. Although there is still a lot of space to go into, the need for adequate capital, good operation team and perfect supply chain is needed.
Used in men's wear
Wool
Most, especially in autumn and winter, the use of wool is also more.
The decline in the cost of wool will have a greater positive impact on men's clothing enterprises.
The largest producer of wool is Australia, the largest producer of which is China, and the largest consumer area is the European Union.
The price of wool fell by about 20% in September January 2012. This was mainly due to the European debt crisis. Europe's consumption demand for wool began to shrink dramatically. Demand in other regions was also affected by the recession, which could not make up for the decrease in European demand, thus causing prices to slide all the way.
There was a 3-4 quarter lag in the middle of the purchase of woolen garments.
Therefore, since the beginning of the year, the cost of a wave of wool prices has decreased. Since the third quarter of 2012, the gross margin of men's clothing industry has increased.
In the context of no substantial recovery in the European debt crisis, the downturn in wool prices will continue. This will undoubtedly lower the cost of main materials in men's clothing, and the gross profit margin of men's clothing industry will continue to decline.
Although it is expected that social consumption will not improve significantly in the first half of 2013, the expansion of men's clothing enterprises will also ensure a certain income growth. Without considering the added value of products, the substantial reduction of costs will raise net profit, which is not an opportunity for other garment sub sectors.
Compare with
Garment plate
The men's clothing industry is more likely to achieve results that exceed market expectations.
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