Russian Sporting Goods Demand Growth, Sporting Goods Business Growth Year By Year

Like the Chinese, Russians also prefer high quality. Sports goods Such as Adidas, Nike and other international brand names. But such brands are also most likely to be copied. The researchers said that although the phenomenon of counterfeit brand products in Russia has been reduced, it still accounts for a large proportion of the market. The Russian sporting goods market has a large proportion of imported goods. Businessmen not only import sportswear and shoes and hats, but also import other sports goods and equipment that Russia can not produce at present.

Because of the increase of Russian residents' income in recent years, Russian residents choose the way of sporting goods from the market to the sporting goods store. Residents living in big cities have completed the transformation, and other sporting goods distribution networks are also expanding rapidly, with several large sporting goods chain stores occupying. Sporting goods market The leading position of the field is 22% of the market share, 16% of the independent stores, and 15% of the major shopping malls which sell sportswear and sports shoes.

Russian market research company Sporting goods market An investigation was made. The results show that a large proportion of Russian sporting goods market is in a "shadow" state. The sporting goods market was active and its sales increased by 25%, but the official figures were only $280 million, which is quite different from the actual situation. According to expert assessment, this figure should be between 10 and 2 billion 500 million dollars. Although there is still no accurate data, it can be seen that the sporting goods market in Russia is developing rapidly and its turnover is increasing year by year.

Experts say that at present Sports goods Not only in Russia, but also in other countries. Wearing all kinds of sportswear is a very fashionable thing nowadays. According to investigation, in recent years, Russian women are also interested in sporting goods. In the survey of 2021 residents in Moscow and St Petersburg, young girls aged 16 to 19 were particularly fond of buying. Sportswear and sports shoes Men prefer to buy fitness equipment such as family treadmills and so on. Young people like to buy winter sports products and ride bicycles and motorcycles.