Children'S Shoes Are Key If They Want To Develop.

One is

Competition intensifies the enterprises to further segment the market. Two, the domestic consumption of children gradually develops towards individuation and branding.

The linkage effect produced by these two factors makes children's shoes become an effective subdivision of the whole footwear market.

The survey shows that the market size of children's shoes aged between 0 and 14 is around 30 billion yuan.

It is universally acknowledged.

In this regard, insiders analysis said that for the current children's shoes industry, products, cycles, prices and so occupy a large share, but it is because we are fighting products to fight prices, resulting in the market mostly stay at the low level of competition, the profit margin is not large, the pressure on the development of enterprises has increased dramatically.

Although there are also good brands in the one or two or three or four markets, as well as the regional children's shoes brands in various districts, so far, the concentration of children's products is still not high, which provides an opportunity for the reshuffle of the domestic children's products market in 2012.

The birth is possible.

At present, the channel composition of children's shoes enterprises is gradually becoming closer to specialization, fashion and branding.

Terminal, department store, store, shop, children's living room and other forms of integrated operation mode.

This is the inevitable result of fragmentation of the market. On the other hand, it shows the attention of children's shoes enterprises to customer experience.

Through which channels to enhance the brand, these are the problems faced by children's shoes enterprises.

In recent years, many children's shoes enterprises in Wenzhou and Quanzhou have adjusted their direction in the management strategy. More children's shoes enterprises are planning to take the road of high-grade brand building, and the children's shoes industry has stepped into the "fast lane" of brand development.

For example, enterprises should rectify their brand image.

To increase advertising investment and spokesperson promotion.

Another phenomenon is that children's shoes enterprises coincidentally carry out upgrading training for the terminal, including store image reconstruction, management and sales skills training.

In addition, in the production of products, many children's shoes enterprises in Quanzhou have launched children's clothing series to enrich the brand connotation and meet the needs of store construction, so as to prepare for the more intense market competition.

From the market feedback, we can see that domestic brands are challenging foreign brands.