Current Situation Of European Textile And Apparel Retail Industry

Affected by the European debt crisis, European consumers are more concerned about product prices, and online retail and discount retail outlets are rising rapidly.

On the other hand, driven by Chinese consumers, the world

Sales grew steadily and market structure changed.

At the end of the "2012 China International Textile and garment trade development and exchange activities", Mr. Asimon, general manager of North Asia, introduced the changing trend of the European textile and garment retail market.

On the one hand, influenced by the European debt crisis, European consumers are more concerned about the price of products, and online retail and discount retail outlets are rising rapidly.

On the other hand, driven by Chinese consumers, sales of global luxury goods have steadily increased and market patterns have changed.

Discount retailing and online retailing rise.

Discount retail market is rising.

Take Primark in the UK as an example, from the first store opened in Ireland to the flagship store in Edinburgh, the company successfully combines lean operation with quick marketing mode.

According to statistics, the company's turnover increased by 15% in the first half of 2012, reaching 1 billion 600 million pounds.

The new store opened in Berlin, Germany in July, with a turnover exceeding expectations.

Moreover, its 242 stores expect annual sales to grow by 15%. The year-on-year sales are expected to increase by 3% over the whole year. More than the first half of the year, 2%.Primark plans to open its first store in France next year, and 6 to 7 by 2014.

Another discount retailer, Poundland, has a turnover of 780 million pounds in the current fiscal year, up by 21.6%. compared with the same period last year. The company has set up 62 stores, and the total number of stores has reached 389.

As of September 2012, Poundland has 420 stores in the UK. Higginson president believes that in the next 5 to 10 years, this number will more than double, reaching 1000 stores.

The pure Internet retail mode is on the rise.

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It is predicted that in 2011 -2013, the average annual growth rate of retail sales in Germany, Britain and France will reach 12.8%, 11.7% and 16% respectively, showing a relatively fast growth trend.

Among them, zalando, established in Germany in 2008, reached 510 million euros in 2011 and 471 million euros in the first half of 2012.

ASOs, established in the UK, has a turnover of 495 million pounds in 2011 (an increase of 46% over the previous year) and a pre tax profit of 30 million 300 thousand pounds.

The traditional mail order group entered a difficult period.

The European Group is also considering selling shares of its French mail order retailer, 3Suisses51%, because its performance has declined somewhat.

Global luxury sales have maintained steady growth, but some brands are not as good as expected this year.

According to the latest report in 2012, luxury goods sales in the world will achieve two digit growth for third consecutive years. It is estimated that the annual growth of luxury goods sales will reach 10% in 2012, and total revenue will reach 212 billion euros.

Its main buyers come from the Americas and Asian countries, of which China has the most outstanding performance.

The Asia Pacific region, which is mainly driven by China, is expected to grow by 18%, while the Americas region will increase by 13%. this year. However, as of the first half of this year, Europe's growth rate is only 5%.. It is expected that the global luxury market will grow at an annual rate of 4%-6% from 2013 to 2015, excluding price factors and fixed exchange rates.

In 2015, market sales may reach between 2400 and 250 billion euros.

Research confirms that Chinese consumers are gradually changing the market.

According to statistics, 1/4 of the world's luxuries are bought by Chinese people.

Among them, half of Asia's luxury goods are bought by Chinese, while Europe accounts for 1/3.

Despite the steady growth in global luxury sales, some brands are not as good as expected this year.

PPR group management is relatively good, according to statistics, PPR third quarter performance increased by 16.3% to 2 billion 560 million euros, of which Gucci increased by 16%, YvesSaintLaurent increased by 33.1%, Sport&Lifestyle (Puma) also had a 5% growth.

At the same time, PPR announced that it would sell all or part of its Redcats business, and decided to focus on the development of two major sectors, luxury brands and sporting goods and leisure products.

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