Clothing Brands Collectively Aim At The West Coast Market.

The consumption power and tourism crowds of the US Bay area are fixed.

One after another in San Francisco.

The world's fifth largest clothing retailer, UNIQLO, has officially entered the west coast in October. The only West Bank stronghold, which covers an area of 29 thousand square feet, was selected at San Francisco Union Square.

With the slow recovery of the global economy, the concept of "Fast Fashion" (FF) is emerging in the clothing industry. This fast fashion concept includes four key elements: trendy, popular, unique and inexpensive, that is, the design concept focuses on the popularity of fashion.

At present, the top five clothing brands in the world are ZARA, H&M, GAP, The Limited and UNIQLO respectively.

It's one of Spanish Company's Inditex Group.

Brand chain store is headquartered in La Coruna, Spain.

Zara opened its first branch store in 1975. Its sales speed is far ahead of other industries. It has about 5900 branches in the world, and is the largest apparel retailer in the world.

Zara stores are located on the most upscale streets in the world: New York Fifth Avenue, Tokyo Ginza, Roman Kondo Siti and Paris Champs Elysees, etc. there are 2 branches in San Francisco.

One of the characteristics of Zara clothing store is that people often find limited fashionable fashion items that reflect the fast fashion of Zara to fashion.

Its design concept holds the principle of fast commodity exchange and low stock, and draws the buyer in a way of less and more affordable prices.

H&M (Hennes & Mauritz AB) is from Sweden. Its products are famous for its low price and good quality. It was founded in Westrm J, Sweden in 1947.

As the world's second largest clothing brand, H&M has everything from women's wear, men's wear, teenage clothes, children's clothing to cosmetics, accessories, underwear and so on.

The average price of clothing in the store is only 18 dollars, attracting many 15 to 30 years old to catch up with the popular female consumers.

Every season, H&M can speed up the introduction of customized products according to the current trend and create the concept of "supermarket" in the clothing industry.

The overall clothing color is dark, but accessories are stylish.

H&M has 3 branches in the urban area of San Francisco.

The Gap, which originated in the US, is the world's third parity clothing chain store, with 5 brands including Gap, OldNavy, BananaRepublic, Piperlime, Athleta and so on.

Gap mainly provides casual wear; OldNavy offers cheaper clothing; BananaRepublic provides more formal clothing; Piperlime provides online shopping; Athleta provides sportswear.

Gap set up the first store in Gap in San Francisco, USA in 1969. Its dress design is unique in its emphasis on youthful and rustic leisure style. There are 4 branches in San Francisco.

A&F (Abercrombie & Fitch) is designed for customers aged 18 to 22 years old.

And accessories.

A&F was founded in Manhattan, New York in 1892. It has three subsidiary brands, namely Abercrombie (children's wear), Hollister Co. and Gilly Hicks, which mainly sell advanced sports and travel costumes and supplies.

The company experienced a financial crisis in 1960s and was not able to solve it until 1988 when it was acquired by The Limited and redesigned its brand positioning. Its brand requirement was "leisure luxury".

A&F is headquartered in Ohio, has more than 300 branches in the United States, San Francisco Bay area has 8 branches.

UNIQLO, the fifth largest clothing brand in the world, is a Japanese company that designs, manufactures and retails casual garments.

UNIQLO's clothing design is simple, practical, and not afraid of too high profile. It is considered suitable for work clothes.

The first three American stores are in Manhattan, New York. The New Jersey store, which opened in September, is the largest overseas branch.

The new opening of UNIQLO in the bay area not only brings San Francisco a new choice of parity and high quality fashion, but also promotes the local economy and brings new employment opportunities to the bay area.