Finland High-End Bedding Brand JAHVERY Stationed In Shanghai

Our country Home textile industry It is a first-rate, home textile brand, such as violet, fuanna and Luo Lai. The potential of home textile industry in China is huge. Therefore, it has attracted foreign textile industry to challenge domestic brands.

Recently, the high-end bedding brand JAHVERY, which originated in Finland, was held in Shanghai. This means another foreign high-end home textile brand is stationed in the Chinese market. And it's just one of the many high-end bedclothes in China, the rest are dinosaurs. Spin Its Italy brand FRETTE and TRUSSARID-HOME; Italy brand Yolanna and ZUCCHI of Luo Lai, France brand SaintMarc Shang Ma Ke and so on; France's Phu Raymond Rom group's brand OD, YvesDelorme; and Italy's top brand, full of power, bought by Anna Fuan. These are well-known foreign high-end home textiles brands that have entered the Chinese market in recent years.

Why are these home textile brands targeting the Chinese market? According to industry analysis, there are two reasons. First, because of the impact of the global financial crisis, the foreign consumer market is weakening and consuming power is not as good as before. Secondly, in the global financial crisis, China has not been greatly affected, but has been developing rapidly. With the development of the economy, people are paying more attention to enjoying the high quality of life, and the consumption of luxury goods is also increasingly obsessed. How can China not attract many international high-end and even top brands?

Of course, with the rapid development of China's home textile industry in recent years, many high-end home textile brands have sprung up in China. Such as dream house's home, Hongkong Shah shark home textiles, fuanna home textile, home textile, home textile, Oriental embroidery, violet home textiles, stately home textiles, Taihu snow and so on. Now that there are so many high-end home textile brands in China, can it be easy to sleep in the face of the influx of foreign brands? Can it be hoped that the Yu Yang brand will be handed over to the market because of its acclimatization? And how do these foreign high-end home textile brands develop their own market in China?

Although some international brands do not know much about the Chinese market, the design of the products is not in line with the aesthetic taste of Chinese consumers, and there are also cases of withdrawing from the Chinese market. However, with the lessons learned, more and more foreign home textile brands adjust their strategies when they enter the Chinese market, and make localized improvement on the premise of not changing the brand connotation and high-end quality, and grasp the consumer psychology of Chinese consumers from all aspects by strengthening the gift function of the brand. Therefore, more and more consumers pay for these high-end foreign brands.

Among the consumers of some high-end beds, there are many people who think that "the moon of the foreign country must be more than China". According to a survey conducted by the new culture daily, 67% of consumers choose to buy foreign brands for "face". They believe that if there is no difference in quality with domestic brands, even if the price is high, they will choose fashionable foreign brands, because this will appear more personal and face, and can bring satisfaction after high consumption.

In view of this, China's big cake needs these foreign countries. brand It is impossible for Kong Rong to let pear. Then the domestic high-end home textile brand should establish a sense of peace and danger, and learn from each other's strengths and give full play to local advantages. In this respect, fuanna home textiles, Oriental embroidery and so on are good representatives. Oriental embroidery, it will be applied to the research and development of products in the Ou embroidery art with the local characteristics of Wenzhou and Gu embroidery art in Songjiang, Shanghai. It is unique in the field of home textile design. It can bring the oriental traditional embroidery technology to a fashion level by generalizing, refining, condensing and subliming traditional elements. Oriental embroidery publicized the Oriental complex in blood. The fashionable feelings and elegant cultural atmosphere complement each other in its products, such as robes, sleeves, gauze, and fragrant silk. Peony, daisies, needles, cedars... Gold, Zhu Hong, water green... All kinds of elements are applied together, which are natural and meaningful. They have both cultural recollection and backtracking, and life's longing for harmony.

For example, the four words of "art home textiles" in fuanna's home textiles go deep into consumers' minds. Its unique flower design with perfect embroidery technology perfectly integrates elegance with fashion, taste and artistic style, and breaks the dull red pattern of wedding home textiles, creating a unique wedding home textile.

In the face of strong foreign high-end home textiles brand, unique design products are not enough, we should also strengthen channel advantages and service advantages. You know, compared to the late start of China's home textile industry, these foreign brands have a long history of development, and they are more mature in channel construction and service policies.

At present, Chinese textile enterprises are on the road of brand building. market There is still a long and hard road to go in invincible competition.