Shoes And Clothing Industry Continues To Run Cold, Enterprises Look Forward To The Economic Boom.

First, Lining, PEAK and other sports apparel brands, followed by Semir, Mei bang and other casual wear, this year's domestic garment industry layoffs, closing down one after another.

Yesterday, Mr. Ding, a clothing agent in the city, told reporters that the peak season for sales in October, which everyone used to be optimistic, was also empty.

Taking into account the market inertia, Mr. Ding is still not optimistic about next year's market, so he turned off 4 stores and laid off 20 employees.

Sportswear brand

Profit margins continue to slide

Nike and

The latest performance shows that Nike's first quarter fell 12%, Adidas's 14% growth in the first three quarters, net profit and store growth in the first half of the year, compared with the end of last year, Lining was home to -84.5% and -952, PEAK was -43.3% and -1067 home, 360 degrees were -22.9% and -185, Anta was -17% and 29, XTEP was 0.3% and 165.

Semir announced the three quarterly report this year, 7~9 months, the company's total revenue of 2 billion 100 million yuan, down 5.53% compared to the same period last year, net profit of 225 million yuan, down 36.24% over the same period.

The United States is also not optimistic about the situation, the three quarterly performance negative growth, 7~9 months, the company's total revenue of 2 billion 594 million yuan, down 13.47% compared to the same period, net profit of 320 million yuan, down 13.4%.

PEAK sports released the latest report shows that as of September 30th, its authorized retail outlets in China were 6739, compared with the end of 2011, a net decrease of 1067.

Lining, Anta, PEAK, 31st degree and China trend 5 sports apparel brand listed companies are also not ideal.

Yesterday, reporters in the city of Xinhua Street Anta, Nike and other stores to see, the patronage of very few people, only the salesperson is crying hard.

Some sportswear brands, which used to have little discount, are now hanging out the banner of "buy twenty percent off pieces, buy two pieces and thirty percent off", but customers do not buy it.

When asked about this year

When the sales of sports apparel brands are on sale, Ms. Jin, director of sports and leisure clothing floors in a shopping mall in the city, says, "the market is very poor."

She told reporters that she had heard about the nationwide shutdown and layoffs, but this situation did not appear in Jinhua, because these sportswear brands were distributed by agents in Jinhua, not direct manufacturers.

In spite of the difficulties, the agent will continue to support it.

"Compared to the third quarter, the market in the first half of this year is even worse."

Ms. Jin said that through sales promotion and preferential activities, business has improved somewhat. The monthly turnover of a single brand can reach hundreds of thousands of yuan.

Accelerate digestion inventory

I hope the economic boom will go up.

In the global economic downturn, sports apparel brands such as Nike are falling into the predicament of declining performance and high inventory.

"Fashions,"

Brand clothing is also hard to escape. It is a depression in the whole industry.

Mr. Ding told reporters that the whole garment industry is in recession.

He believes that Jinhua's clothing industry, 2/3 is a capital preservation, loss, 1/3 can make money is good.

"This year's business is bad. During this period of time, the temperature drops and the winter business is better."

Ms. Xu, who manages clothing in the clothing District of Jinhua industrial and commercial city, told reporters that business is becoming more and more difficult to do. Many operators in the market have launched the "pfer" sign, and some of them have not been able to support it or simply turn it off or change.

"From spring clothes to summer wear and autumn clothes, a lot of stock has been overloaded, and I don't know how to deal with them."

The most valuable thing in footwear industry is inventory.

According to the analysis of the industry, high inventory is a common problem for shoe and clothing enterprises this year. A large number of products are overloaded, which not only takes up capital, but also costs manpower and material resources. It also lengthened the turnover period of products and reduced overall profits.

"Clothing is different from other industries, it is difficult to achieve zero inventory, but this year's surge in inventories also exposes some weak management and contingency capabilities of small and medium-sized enterprises and households."

Many shoe and clothing enterprises and business households regard digestive inventory as a target. Some manufacturers have stopped production because of the high inventory pressure.

This year's macroeconomic downturn and the consumer market are the main reasons for shoe and clothing enterprises to face inventory pressure.

"In the past few years, the footwear industry has been expanding rapidly, and inventory pressure has been obscure by the good economic situation.

Now the economic downturn, the crisis is exposed.

Ding told reporters that the market, shopping malls, supermarkets plus shops along the street, shops, the phenomenon of homogenization has been very serious.

Some people see the low threshold of clothing management, and blindly follow up. Only when they enter the business do they know that business is difficult to do.

"After the Spring Festival next year, some bad brands will disappear from the market."

Mr. Ding said the industry will face a shuffle.

In October, the consumption season was not ideal. Many clothing operators hoped for the new year's day and the Spring Festival winter sales season.

"Business is always better in the new year."

Yesterday, a shopkeeper dressed the new product and said.

Insiders said that the sales situation of the footwear industry should be improved. The key lies in the improvement of the macro-economy and the increase of consumption.

Enterprises should strengthen internal management, speed up the inventory and increase the gross profit margin of single products.

The current macroeconomic data have been improving.

According to the data released by the National Bureau of statistics, consumer confidence index was 100.8% in September this year, up 1.4 percentage points from August, and consumption has already recovered.