Famous Brand Is The Key To The Development Of Chongqing Garment Enterprises.

In fact, there is little difference between Chongqing's clothing products and coastal areas, but the number of famous brands is much less.

"Chen Shangfu, Secretary General of Chongqing garment industry association, said that at present, there are more than 2000 garment enterprises in Chongqing.

But the famous trademark has only one "golden Cora", and the famous trademark only consists of more than 10 parts: Duji, Shu Wang and Tian Ge.

In November 11th, the famous actor Alex Fong of Hongkong "airborne" Chongqing to speak for "Duan Xi suit".

This is the first time that Chongqing garment enterprises have invited the first line stars to speak for more than 20 years.

In recent years, in many large clothing wholesale markets in the country, there has been a scene of mad rob in Chongqing clothing. The quality of reputation is self-evident.

But at present, there are only more than 3000 famous clothing companies in Chongqing.

Such embarrassment makes Chongqing garment enterprises have to make up the lesson of brand promotion.

In November 20th, eight kilometers in the Banan district and nearly 3000 square meters in the workshop of Chongqing Sen Peng Clothing Co., nearly 100 workers were working hard to make up a batch of orders that have just been received.

As the new year approached, many garment enterprises in Chongqing received the same supplement as Sen Peng.

Changing the price of cards back to Chongqing doubled.

Qiu Linlin, who entered the workplace in the first place, was also very good at dressing up. When he was free, he went to the boutique of the Guanyin Bridge commercial circle, and every time he could get some beautiful clothes.

"Guangdong brand, although the price is high, but the quality is good.

"These clothes are more unique than those in the mall," she said.

But Qiu Linlin did not know that many of the clothes she bought were actually made in Chongqing.

"

The production of clothes, go around to change a sign, the price doubled, and then returned to Chongqing for sale.

Jiangbei business district, a female boutique owner of a boutique, told reporters, "this is no longer a secret in the industry. For example, a dress, Chongqing factory price as long as 150 yuan, wholesale to Guangdong after changing the bid, the price will rise to more than 300 yuan.

Sometimes, they will also meet the main signs and signs of the clothes changed into a foreign brand, but the label is still the Chongqing manufacturer.

For this, they are also very helpless, although the price is high, but for Guangdong and other foreign brands, it is better to sell.

Promote brand by electronic commerce and cluster and perfect industrial chain.

The e-commerce of Chongqing garment enterprises is just beginning.

"Cheng Qifei, vice president of Chongqing Federation of Commerce and textiles, believes that e-commerce can become an effective way to enhance the brand of Chongqing faction clothing.

He believes that the development of e-commerce in warehouses, franchised stores and distribution, finance, production and office automation systems should be a reference for Chongqing apparel companies.

Meanwhile, data from the China electronic commerce development report show that the volume of e-commerce pactions in China reached 5 trillion and 880 billion yuan in 2011, an increase of 29.2%. compared with the same period last year.

Cheng said that they hope that the government will introduce some supporting policies in the development of e-commerce, and cultivate leading enterprises to drive the development of the whole industry.

In April last year, Cheng Qi Fei founded two e-commerce companies, a franchise.

The other one sells its own brand.

"Sell one hundred or two hundred pieces a day.

Cheng said that the two companies invested more than 2 million, and they could make profits in three months.

The development of garment enterprises in the way of industrial parks can improve the industrial chain and play a great role in the normalization, complementarity and promotion of enterprises.

"Chen Shangfu said that the" Chongqing China light textile clothing city ", built by the enterprise's self raised funds in the development area of the Maliu Yanjiang Development Zone, can accommodate more than 3000 enterprises after the completion of the project, which will facilitate the development of Chongqing's clothing industry to cluster, scale and branding.