Brazil Shoe Industry Moves To China, Looking For Business Opportunities In Fierce Battle

China has great potential, though

The market share is low, but the living space is not small.

After entering the market, we can avoid the setbacks of early cultivation.

Brazil shoe companies beat the Chinese market

Recently, the Brazil Footwear Association (Brazil Footwear Association) has led the eight well-known shoe brands in Brazil in the form of collective participation in the third Top SFA (international brand shoes and accessories exhibition).

Reporters at the scene, the exhibition site was built into the "Brazil living hall" concept hall, while displaying shoes and Brazil cuisine, red wine and performances, this is obviously different from traditional exhibitions.

"We join the Top SFA and look for trade partners," said the head of the Brazil Footwear Association. On the one hand, we hope to use this platform to bring Brazil's culture to China.

We plan to bring 5 new brands to enter the domestic market every year. In March, we will hold the Brazil fashion exhibition in Beijing. Besides shoes, there will be jewelry and clothing brands. "

It is reported that the footwear industry in Brazil ranks third in the world, with more than 8000 factories in its domestic market, and the export of footwear products ranks eighth in the world, and its products are exported to more than 140 countries and regions in the world. In 2010, it has achieved an increase of 1 billion 500 million US dollars.

Brazil famous shoe shoe brand responsible person said, at present, the brand hopes to pass.

The mode of entry into China can not only reduce costs, but also gradually familiarize itself with the market and gather information from consumers, laying the foundation for the future entry into China autonomously.

However, the speed and location of the specific shops depend on the recruitment of agents.

Improving the layout of Asia by entering the mainland

In fact, Brazil footwear products have already entered the Asian market, including Japan, Singapore, Thailand and other countries, as well as China's Hongkong, Taiwan and other regions.

The purpose of improving the overall layout of the Asian market is obvious.

China has a large population, footwear products as people's lives.

The domestic market has the advantage of large base.

Brazil has taken the Chinese market as a key area for its future development, and will seek more cooperation in the future to enter the Chinese market.

Korbes is confident of the future development in China.

A shoe shoe brand official in China said that the competition in the shoe market at home is very intense. The intensity and frequency of discount from the shopping mall can be seen.

Brazil, as a latecomer in this market, is very difficult to enter the market quickly and get good results.

In this regard, the brand responsible person said, "the potential of the Chinese market is very large, although our market share is very low, but it does not mean that our living space is very small."

On the contrary, it is a setback for the market to mature before entering the market.

Design and comfort

Game as a problem

All along, comfort is the end of shoes for consumers.

But many female consumers find that many beautiful shoes become the burden of their feet.

According to one industry insider, the demand of domestic consumers for footwear has changed. From the emphasis only on appearance to comfort, those brands that only focus on design and ignore quality are far away from consumers.

If you want to have a place in the increasingly competitive market, comfort and style must have both.

It shows how to make shoes perfect and comfortable.

A topic that should be deeply considered.

Insiders suggested that Brazil footwear brands should enter the Chinese market collectively, and should make more efforts on the combination of comfort and beauty.