Victor Home Textiles Export Large Predators Take Measures To Open Up The Domestic Market

Relative to the whole

The annual export volume of 100 billion yuan in the industry is only a drop in the bucket in Zhejiang Ningbo VICCO group's annual export volume of 7 billion yuan.

However, in the thousands of textile enterprises in China, the annual sales volume of Vic is enough to keep most of them away.

Speaking of the export sales performance, Wang Jian, vice-general manager of Vico home textile business department, was relaxed and complacent.

More than ten years of domestic sales, so that the "export predators" continue to lower their figure.

Compared with other export enterprises, the impact of the financial crisis on the Vico group is not large. At least, this export-oriented enterprise is forced to embark on the road of domestic sales.

"At the end of last year, we were more affected by the crisis. Now it is not so serious from the factory's foreign trade orders. Our orders are all full."

Wang Jian told reporters, "by the end of this year, we have had 11 years in the domestic market, but we haven't paid much attention to it before.

At present, VICCO home textile has extended its tentacles to other provinces outside Tibet, and has set up direct stores in 23 cities throughout the country.

"Strictly speaking, after the impact of the financial crisis, we began to officially sell domestic products. At present, it is not very well known in China, but also belongs to the" younger generation ".

However, this "younger generation" has made amazing moves again and again.

In 2006, Victor launched the "you experience my pay" campaign. In 2007, Vico launched a series of roadshow activities to promote "warm sleep Kang".

Unlike other promotional activities, Vic invited consumers to cover their new products in cold underwear outdoors or in swimsuits, which has also made it a target for enhancing the popularity of Vico's brand.

Many people think that this marketing method is quite speculation.

Although it is already changing, Wang Jian is cautious when it comes to making Victor's reputation as a great roadshow. "Experience marketing is a very effective way of marketing. We have confidence in our products to win the trust of consumers."

In October 2008, Vico once again stood on the top of the storm with a lawsuit.

In the process of prosecuting the intellectual property rights of Jiangsu pigeon ball printing and dyeing against its coral velvet blankets, Vico stood opposite the dozens of textile enterprises in Jiangsu and Zhejiang provinces.

Insiders predict that if Victor won the case, more than 200 Changshu and surrounding textiles will be won.

Fabric weaving enterprises have caused a great blow, and nearly 300 thousand industries are facing unemployment. The market share of nearly 10 billion yuan will be handed over to the leading enterprises of Jiangsu Yizheng chemical fiber, Sheng Hong group, Hengli Chemical fiber and Wuyang textile machinery. The entire Yangtze River Delta textile industry will also suffer greatly.

To this day, the court case was struck by Victor's withdrawal.

At a time when dozens of textile companies took a sigh of relief, Wang Jian felt very helpless about the frustrations of the protection of intellectual property rights. He said: "we know that this lawsuit involves too much and is not easy to fight.

It is not the purpose to win the case. The move of VICCO is to promote the protection of intellectual property rights and give the imitators a alarm.

In the future, we will pay more attention to the protection of intellectual property rights and protect our legitimate rights and interests while vigorously developing new products. "

Take measures to develop the domestic market

Perhaps the long chain of industries makes this century old textile enterprise known as the "Asian line king" not flexible enough to turn around and move. It is bold and sometimes cautious when it comes to its domestic sales on the way to the dual market identity of the "export generation" and "domestic sales".

At present, joining the home textile industry, which is prevalent in agency system, Vico is the only company that insists on direct operation.

"This is the difference between Vico and other home textile enterprises."

Wang Jian said, "Vico is a large comprehensive group enterprise. It has long been involved in the five major industries of real estate, energy, investment, trade and home textiles.

The so-called "pull a hair and move the whole body, Vico never dared to relax the control of the terminal, the management of the franchisee is a very complex project, there is no absolute grasp of things we will not do for the time being."

In the homogenization of the domestic market, Vico is very sure how to win in the fierce competition. Wang Jian told reporters that Vic has a large industrial park compared with the surrounding home textile cluster enterprises. Apart from raw materials, it is made by itself from design to production. Many domestic manufacturers and even well-known brands do not possess this technology capability.

In addition, Vico has innovative advantages in the research and development of raw materials, including the development of new fibers.

Now, 70% of cotton blankets and blankets in Japan are produced by Vico, which is enough to explain Vico's production capacity and product quality.

While focusing on product innovation, this year, VICCO home textile has also made breakthroughs in brand promotion.

In the "AGF Asian Formula international open", Victor home textile team driver Cui Yue won the championship.

In the presence of hundreds of thousands of spectators and hundreds of millions of spectators who understand the games through television, radio, Internet and newspapers, Vico home textile is not only a home textile production enterprise, but also integrated with the enterprising spirit of sports.

In this sense, Vico home textiles once again "isolated" itself.

"Business is not all about making money. We will be more cautious in dealing with the domestic market."

Wang Jian said, after learning about the news of the great earthquake in Wenchuan, the group decided to cancel the celebration activities and push away the foreign trade orders. The overtime production of disaster resistant materials is nothing more important than enriching products, developing the market and earning profits.

"We will certainly pay attention to the business at home. Vico has strong production and technical strength. I believe that soon after that, victor will be called the leading domestic textile enterprise."

although

The road is not easy, but Wang Jian is confident of Vico's future.