"Grandpa Style" Is A New Hot Spot For Innovative Marketing.

"Unable to look straight ahead.

The shop model is 73 year old grandpa! Grandpa style, the style at the end of this year! "This is a warm response from a group of photos that micro-blog has gone crazy on recently. It was originally a shopkeeper of a women's clothing store in Taobao Tmall mall, who invited a grandfather who was 73 years old to be a model. He was dug up by a netizen at micro-blog's" double 11 "shopping carnival.

Sudden red

"Grandpa, let me ride on his shoulders to buy sugar, I go to where I have to quarrel with people to go, a 72 year facing the Loess back to the sky, the trees want to calm and the wind is not more, the son wants to support but not to wait, hope that every day he has more happiness."

This is a phrase left by the owner of the shop on the front page of the shop.

This speech touched many netizens, and at the same time, even more excited by netizens, the 73 year old grandfather, dressed in fashionable clothes and fashionable pose, was a professional model.

This kind of "innovation" has brought about a surge in sales of online stores.

The reporter found the Taobao shop in the women's clothing store through micro-blog, and contacted the name.

Shop owner.

"Now there are more and more people starting business on Taobao, and the clothing market is also relatively saturated.

In the past, shops had only a few hundred views per day, up to a few thousand or so.

Since the "double 11" shop has been dug out by netizens, we have been able to break thousands of views every day. Today (14) is already over 100 thousand.

We had no fire when we had double 11. We were all on fire when the festival ended.

The 90 girl said that the sudden increase of so many customers was really a great surprise. Although there were no specific statistics on how many items were sold, the sales volume was at least 5 times more than usual.

Creativity

Lv Ting is a native of Hunan. 3 years ago, when she was a freshman in the summer vacation, she started a career in Taobao as a customer service clerk in a large shop on Taobao.

Last May, Lu Ting graduated from university and opened his own shop on Tmall mall. He put his studio in Guangzhou and embarked on the road of entrepreneurship.

Speaking of her grandfather, Lu Ting laughed happily. She said she was very close to her grandfather from her childhood, and her grandfather's mentality was very young, so she could play with her grandchildren.

Gradually grew up to the period of girls' love for beauty, Grandpa began to be very interested in dressing up his granddaughter, sometimes he would help his granddaughter for reference.

"Once I bought a dress with a back dress, I didn't like it when I went home and tried it, but my grandfather said it pretty well. I joked back to my grandfather," look at it, then you wear it. "I didn't expect grandpa to try this dress on the back.

From then on, my grandfather occasionally played a new dress on me to play with us.

Lv Ting said, this was originally an accident, but it did not come up with a good idea.

Two weeks ago, Lu Ting's brother took his grandfather to Guangzhou to play in Changlong amusement park. Lv Ting complained freely: the manufacturer sent a new version of "double 11" for sale, and did not know what new tricks to attract customers.

When I got home, Grandpa picked up a new dress and put it on my body, because grandpa was very thin and liked to pose for children to play. This made Lv Ting think of a good way to invite grandpa to be a model to attract customers.

"Even my grandfather can look good," Lu told reporters. "The other girls are going to look better."

Speciality

Reporters also contacted "

The grandfather in Liu Qianping -- the old man.

The old man said that he used to be an ordinary farmer, but after his sons and daughters got married, they took him out of the countryside.

He loves his granddaughter very much. His granddaughter loves beauty and likes to buy clothes. He is willing to give his granddaughter advice and help her.

When Sun Tzu sent him to Shenzhen, he saw so many fashionable men and women dressed in beautiful clothes on the street that he found himself more interested in dressing.

The grandfather expressed special support for the invitation made by his granddaughter.

And on the day of taking photos, Grandpa will also mention his own opinions. For example, what kind of scarf should be used in this suit? It will be more fashionable for those clothes to wear epithelial gloves.

As you can see from the photos in the shop, the grandfather even changed 3 hairstyles except for scarves, leather gloves, black and super sunglasses, even finger sleeves, lace stockings, feather bow ties and so on.

Lv Ting said, "we just gave grandpa a simple set of clothes. I didn't expect grandpa to be more professional than us. He said he had a long neck and no decoration would be unattractive. Many of the matching elements were guided by us."

The "double 11" grandfather took nearly 80 sets of new clothes and spent a whole day.

To be continued...

When the reporter asked if it would be hard to change so many clothes, grandpa told reporters: "of course not hard. I just changed my clothes and took pictures. My granddaughter was much more hardworking than me.

It's more like playing while taking pictures. Children laugh and stomachache. Everyone is happy, not working.

When the family saw me happy, they all supported me. My wife was shy. Unlike me, she could ask her to come along.

If my granddaughter is still doing this, I will continue to be a model for her. "

When it comes to the high volume and high sales volume of "Grandpa style", Lu Ting is obviously very happy, but his words also reveal a little bit confused: "looking for a grandfather to be a model, though I thought it would add a little bit of attention and browsing, but I never expected that it would cause such a big sensation.

To achieve this effect, my grandfather and I were very happy, but too suddenly, a little scared.

I haven't thought about how to continue this momentum, not just for a while. "

For the next time, we will continue to take "Grandpa style" as the main selling point. Lv Ting said he would still like to seek advice from his grandfather. "If customers like it and grandpa is happy, we will continue to do it."

But if Grandpa feels hard or not fun, he will not bother his grandfather again. After all, my original intention is that he can get more happiness every day.