Clothing Retailing Industry: From "Double 11" Hot Search Keywords To Consumer Demand

This year Double 11 Crazy sales data, but at the same time also exposed many problems. According to the sales data provided by Taobao index, we can easily find that the majority of the brand's search growth figures are staggering compared with the previous week's data. The weakness of pre holiday consumption has created a craziness of double 11, which has weakened the purchasing power of consumers to some extent. According to the analysis of business insiders, it is customary for merchants to have a "weak three ruins".

Women's clothing hot search keywords: Inman "Down jacket"

In the women's clothing ranking from November 6th to November 12th, the Amoy brand is attracting much attention, and Yin man occupies the first place in the growth rate of 1860.16% over the previous week. The rink and the Korean clothing house rank the second and third places, among which sixth are the nears. Clothes & Accessories The increase is as high as 5471.68% over the previous week. European brands such as ONLY and other traditional brands also have good results.

In terms of hot search terms, with the advent of winter, the thermal insulation of down clothing and so on. clothing Growth is more obvious, of which the "double 11 shopping Carnival" ranks second.

Men's clothing hot search keywords: JACK&JONES "11. 11 shopping Carnival"

 

In the men's clothing ranking from November 6th to November 12th, the traditional brand occupied the list with absolute superiority. Among them, the obvious brands include JACK&JONES, fourth GXG, fifth JEANSWEST and seventh Pacific bird.

In terms of hot search terms, the "double 11 shopping Carnival" took the lead at 1586.34% growth rate, and the search volume of thermal clothing such as eiderdown clothing also increased significantly. It is worth noting that the second hot search term is "thin". It seems that men are more concerned about their dressing.