Vulcanized Shoes Suddenly Become A New Breakthrough For Sports Shoes Enterprises.

vulcanization

It is made of rubber, fabric or

For the rubber, the rubber is made of base material, processed by bonding, molding or injection, and then vulcanized at a certain temperature and pressure, giving the upper and sole high strength and high elasticity, and making the two firmly bonded together, so it is called vulcanized shoes.

China's sports shoes market has a scale of 60 billion yuan, but for small and medium-sized shoe enterprises, large scale also means big competition and strong elimination.

Especially from the second half of last year, the sports shoes industry is facing the problems of serious homogenization and backlog.

To this end, many shoe companies are thinking about how to jump out of the "Red Sea" of sports shoes, looking for a "blue ocean", and vulcanized shoes have become a new breakthrough direction.

Enterprises optimistic about the field of vulcanized shoes

Not long ago, Su Wen Zhao, who was engaged in stone processing trade in Nanan, printed a new business card. The identity card became the chairman of Fu Ling Ling sporting goods Co., Ltd.

This is a company specializing in R & D, production and sales of vulcanized shoes.

From stone material to shoe industry, Su Wen's pformation span is a little big. After pformation, it is not involved in the traditional sports shoes, but rather the vulcanized shoes.

In this regard, Su Wen Zhao said: "it is precisely because of the relatively comprehensive sports market, vulcanized shoes slightly" cold door ", there is greater room for market growth.

Moreover, at present, the domestic vulcanized footwear market is not only a leader, but also a small number of brand enterprises. Such a market environment is very conducive to the growth of new brands.

Xie Jiasheng, an industry insider who has provided marketing services for small and medium shoe companies for many years, said: "from 60s to 70s of last century, vulcanized shoes had been highly sought after, but in late 80s, they began to fall into a downturn.

In recent years, with the trend of retro culture sweeping the world, vulcanized shoes are rejuvenated by the cultural and fashion connotation they carry and are popular among young people.

In fact, under the overall weakness of the sports shoes market, the market for vulcanized shoes is not just Su Wen Zhao. Anta, XTEP, 361 degrees, PEAK and other comprehensive sporting goods companies have increased the category of vulcanized shoes in the past two years.

However, due to the difference between the production technology of vulcanized shoes and sports shoes, most of these brand enterprises are completed through the form of subcontracting.

Annual network sales of about 20000000 pairs

How big is the market space for vulcanized shoes? Why do companies like this area? "There is a fish tank with a group of small fish. Everyone is struggling to swim to the left in order to win the first prize.

But when one of the fish turns to the right, is it the first thing to swim to the right? "Since 2008, it has entered the field of high-end vulcanized shoes, which has explained its choice.

Bao Da responsible person said that the vulcanized shoes Market in China has not really developed, but in Europe and the United States, vulcanized shoes is a symbol of fashion, with leisure and comfort characteristics.

"Enter the field, the company has done a full investigation and analysis.

What is the future of this market? What will happen in five years? What will happen in ten years?

After considering the opportunities and prospects of the market, the market was chosen.

"Because the base is small, from the development of these years, the brand of vulcanized shoes is almost doubled, and from the overall situation of the domestic market, the annual growth rate of vulcanized shoes is more than 30%."

At present, Si Weiqi, the general manager of the Shang Shang network, who is developing the brand of the vulcanized shoes such as Bao DA and Zhao Yao, has given reporters a relatively intuitive number.

According to the introduction, at present, on the Internet, the sales of vulcanized shoes are about 20000000 pairs in 2011, and the famous brands of vulcanized shoes in China are back, people, Si Wei Qi and Bao DA and Ashikagashita To of Quanzhou.

In addition, many shoes and clothing brands are also involved in the field of vulcanized shoes. Among them, the sales of vulcanized shoes are 5 million pairs a year.

Channel mode preference is small and fine.

Although the future market of vulcanized shoes is good, but in the market expansion, most vulcanized footwear enterprises do not completely copy the channel pattern of sports shoes and clothing, and more are sold through some super counters.

In the spring and summer new products ordering meeting in 2013, most of the more than 60 agents came to cooperate in the form of business super and single store.

"A single vulcanized shoe category is difficult to support a franchised store, plus rental costs and other aspects of the impact, the main channel is still super business, not the size of the channel, the key is the single shop profit to go up, so it is adding some matching.

Such as T-shirt, accessories and other matching, to increase the product's richness.

Su Wenzhao said.

It is understood that at the beginning of the establishment of the brand, in order to quickly enter the first tier cities, the company also adopted an alternative channel mode, that is, the selling point.

The so-called affiliate sales is to import all kinds of cowboy trend shops and foreign trade shops in the first tier cities.

This mode of channel implantation does not increase the cash burden and does not generate inventory for the consignment point. Every day, it replenishment of the company's local warehousing and logistics center according to the sales volume. It will save the cost of developing the terminal, and open a 20 square meter direct shop with a cost of about 300 thousand yuan, while the total cost of a consignment point is about 8000 yuan.

In addition, because the main consumer groups of vulcanized shoes are more than 10 to more than 20 years old teenagers, and online shopping crowd fit very high, therefore, the electricity supplier mode is also vulcanized shoes brand generally optimistic.

Ashikagashita To and Boda are already occupying a certain share of the online market.

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