How Can Physical Clothing Stores Protect Themselves Against The Impact Of Online Shopping?

　 Prohibit the sale of low price agents

According to the insiders, there are mainly three ways to purchase outlets: first, the manufacturers directly open shop on the Internet; the two is that the salesmen of the factory sell their stores online. They usually get a very favorable discount at the "internal price" or "staff price", and then sell them online at a price below the market price; there is also a situation where some of the manufacturer's external products are sold.

In order to avoid the low price sales of regional agents on the Internet and the impact on the operation of the store, many brands have made the relevant regulations: prohibit agents from selling new clothes on the Internet, and only sell them over the season. Broken code dress 。 Those manufacturers also set up online shopping centers, and their sales products plus postage charges are almost the same as those of the physical stores.

　　 Open shop online and offline

While retaining physical stores, we have opened online stores and operated online and offline. At present, the results are quite good. When the entity store has no customers, it will contact the customers on the Internet. If there are guests in the store, they will come out to greet them, not only without delay, but also complementary to each other.

The online shop also indicates the address of the physical store, which will make the customers feel more steadfast. Many people who are accustomed to shopping in the street feel that seeing is believing. In case of buying goods, they can still claim damages, unlike the Internet.

At the same time, local customers can purchase goods directly from the Internet, and they can also directly pick up goods from the physical stores and save the express fees. Traditional physical stores and emerging online stores are mutually beneficial, and sales mode can be adjusted to adapt to the market.

　　 Build solid store walls

The core secret of doing business is "wall".

Run a family Solid clothing store The first thing to consider is to set up a "wall" so that others can not enter. The "wall" of a physical store is the area it serves. For example, a 100 meter long street can not squeeze down 1000 similar stores. The surrounding competitors are only too limited to the dozen competitors who want to imitate, and consumers in the area where the physical stores serve, all have information blind spots.

On the Internet, 100 meters long streets can squeeze 100 or more similar stores, imitators are 100 thousand or even more, and the cost of copying is close to zero. In addition, search engines also make consumers even lack of information blind spots.

In the era of Internet, if we want to manage the physical shops, we must build the walls more thickly or be misplaced, such as the less clothing of the middle-aged and the elderly in the sales network, or the exclusive operation, such as a certain business. Brand clothing Only entities store agents, and ensure unified national price, unified discounts, or monopoly sales, control the supply of goods online.