The Important Role Of Experience In Fashion Exhibition

First, create experience facilities environment.

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The content of the form involved is different. The goal of feeling experience is to create the feeling of perceptual experience, including vision, hearing, touch, taste and smell, and pay more attention to the effect of detail on physiological consciousness and state.

The sense of volume, weight, distance and symbolism produced by color, the sense of pleasure or irritability brought about by music, speech, noise, etc.; the sense that the material of a clothing product produces a sense of touch on the product and then affects the quality of the product; the effect of memory and associative ability caused by the difference in smell should never be neglected.

The successful booth design has been extended here, and the subtle humanized facilities will give the audience an unusual feeling experience.

Two, rich in product entity infection.

The product should be conveyed relative to the sensory sense of environmental stimuli.

Social status, self expression, shared life experience, enjoyment and commemorative significance.

It contains feelings and memory, which is a complex psychological activity.

It is necessary to create more experience forms to infect audiences and integrate them into situations.

From the most intuitive aesthetic feeling of clothing products to the charm of people and the high level of emotion that move people, we need to wake up the images in the memory of the audience and create a realistic situation within reach.

Stimulate or guide the action by the new way of life to increase the audience's action experience and enrich their life form.

Three, service quality

By improving service quality, enterprises can bring many pleasant experiences to customers: first, implementing the promised service to enhance the ability of trustworthiness and accuracy; secondly, it embodies the responsibility and guarantee of providing fast service for customers; once again, the customer feels the improvement of caring and personalized care; finally, the true embodiment of service materials, equipment and personnel demonstrates the strength of the enterprise.

The experience of many quality service will give customers a good memory without blemish.

Four, interactive process

The unforgettable experience is to participate in it. The interaction process fully reflects the communication and makes the experience more profound.

In the communication between enterprises and customers, let customers have the opportunity to participate in the production process of products, enter the recommended consumption environment of enterprises, get a different brand experience in the process of bilateral interaction and leave a deep impression on the brand.

It is more effective than ordinary monotonous sales promotion.

Experience is generated by customers. Individual differences determine that the experience varies from person to person. The standard of experience can not be generalized, and the form of experience also depends on the needs of most people.

Enterprises should plan their experience activities according to their own plans.

Selective and focused use of experience factors to communicate.