Children'S Clothing Is A Day For Humen'S Clothing And Accessories.

Humen has always been famous for its fashionable women's wear and casual wear. But in recent years, children's wear has developed rapidly, and the share of the market has occupied Humen.

More than 30% of the market has become Humen clothing.

A new force that can not be underestimated in the industry.

According to the statistics of Humen clothing and apparel industry association, there are only more than 1500 children's wear shops in Jinhui's children's wear city, Yuehua children's wear city, Daying East International Clothing Trade City and MEI LAI children's wear shopping mall. This does not include children's clothing businesses scattered outside these professional children's wear markets. There are also a number of fast growing and well-known children's wear brands such as happy bun, beetle house, tiger tiger, and so on.

At the seventeenth China (Humen) International Fashion Fair, which has just closed, Humen town has reached initial cooperation with children's clothing industry in Zhejiang, Huzhou Province, which has the reputation of "children's clothes in China".

At the same time, Humen will also set up a children's wear area with eight floors from the first floor to the seven floor in the Fumin clothing business center, with a business area of nearly fifty thousand square meters.

Children's clothing has become the next growth point of Humen's garment industry.

Xu Jianhua's message

Children's clothing enterprises are bigger and stronger in Humen

In November 20th, Xu Jianhua, Secretary of the Dongguan municipal Party committee, made a special visit to Humen to visit the ongoing trade fair.

While visiting the six floor of the the Yellow River fashion city, the main venue for the trade fair, Xu Jianhua expressed the affirmation of the expanding brand influence of Humen's clothing industry.

When he learned that Humen was trying to speed up the pformation and upgrading of the garment industry and made children's clothing industry bigger and stronger, Xu Jianhua came to know the production and brand development of the exhibitors before coming to the children's clothing brand stands of Humen local children's wear brands, such as the tiger tiger, the beetle house, and so on. The brand children's clothing brand in Humen province made full use of this broad platform of rendezvous and trade, and worked hard to improve the design and research level, improve the management level, and continue to grow bigger and stronger.

In recent years, all over the country

The clothing industry has been affected by the financial crisis, but children's clothing in Humen has developed rapidly, forming a cluster scale.

Xiao Hu Han Ni, Xiao Cao WA, goodwill Princess and so on are Humen's fast growing children's brands in recent years.

Many enterprises realize that in order to survive and develop, children's clothing industry must accelerate the pformation and upgrading with the help of the platform set up by the government, manage the brand market and develop together.

At the current Humen trade fair, Humen signed a contract with Zhejiang, Huzhou, a famous town of children's wear, and began a new exploration in the mode of industrial cluster cooperation.

The industry said that this is an important measure to strengthen cooperation between Humen and Zhili industrial clusters. Only by sharing resources, expanding production scale and building a large market, can children's clothing enterprises in both places increase production efficiency and competitiveness and jointly achieve the upgrading stage.

Fu Guangwei, deputy director of China Textile Information Center, said in an interview with the media that the town of children's clothing, Zhejiang Zhili Town, plans to build a trade center for children's clothing in Humen, which will promote the development of children's clothing industry in Humen.

Rich children's clothing center is ready to come out

The children's wear center, located at the first floor to the seven floor of the Fumin clothing business center, has eight floors, with a total area of about 50 thousand square meters, and 20 to 100 square meters of more than 1500 shops. It is one of the largest children's wear market in the Pearl River Delta, and is positioned as the most influential children's clothing distribution and trading platform in China.

According to the relevant person in charge of the company, at present, marketing promotion and investment promotion work has been carried out step by step.

The launch of the "Humen Fumin children's clothing center" is no accident to rich people. In fact, 16 years ago, the rich people began to operate the children's wear market.

In 1996, the first Humen International Fashion Fair was officially held.

In August, 3 years after the completion of the Fumin fashion city, the rich people launched a large professional market, the Fumin Fashion Plaza, by leasing other people's property, and then adjusted according to market demand. The mall turned the direction of management to children's clothing, and eventually became one of the most popular children's clothing markets in Humen and even the whole country. It changed its name to Fumin children's wear city.

After the expiry of the term, the rich people no longer rent, until now, their property has become the present Humen Jinhui children's wear wholesale city.

Current China

The industry is booming. The consumption of children's clothing is over 50 billion yuan per year, and it is increasing by 10% annually.

Compared to the traditional women's wear and casual wear in Humen, Humen children's clothing is a rising star, but it is developing rapidly. In recent years, a large number of children's clothing brands such as "little grass baby" and "little tiger Han Ni" have sprung up.

According to the insiders, although the market share of Humen children's clothing industry in Humen's clothing industry is nearly 30%, so far, Humen and even the whole province do not have a children's clothing market of scale and grade. Children's wear management is very fragmented.

Through the preliminary scientific investigation and the marriage of Humen and Zhili industries, the construction plan of Humen Fumin children's clothing center has gradually surfaced. Its site is located on the first floor to the seven floor of Fumin clothing business center located at the Humen entrance and exit of Guangzhou Shenzhen Expressway.

The industrial chain is relatively perfect.

As a rising star, Humen Daying international garment trade city children's wear market is developing rapidly.

The children's wear market of Tai Ying started only last year. The slow development speed is very fast. Now it is one of the influential children's clothing market in Humen.

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The five and six floors of Tai Ying are designed to concentrate on children's wear brands, with a business area of 15000 square meters, including more than 10 well-known children's wear brands.

In the six floor of children's wear image exhibition and franchise center, Xiao Hu Ni Ni and Shan Tong and other well-known children's clothing enterprises have set up a large image shop.

Sun Chao, deputy general manager of Daying garment wholesale Co., Ltd. introduced to the media that the development experience of the big Ying children's clothing market is to insist on the integration of wholesale and franchisees, to create an incubator base and a franchise center for the south school children's clothing, and to set up an e-commerce area for the diversification of the six floor of Da Ying.

"Through a solid pre research, the township government believes that children's clothing has great potential for future development."

Zhu Huaze, executive vice president of Humen apparel and apparel industry association, said that the development of children's clothing in Humen has both a solid foundation and huge space. In recent years, Humen children's clothing has sprung up and become a new force in Humen's garment industry cluster. It is expanding the space of Humen's clothing market and further boosting the prestige of the Humen garment industry.

In Zhu Huaze's view, the development of children's clothing in Humen has irreplaceable advantages and huge potential.

Humen clothing and apparel industry cluster has a strong foundation compared with the same kind in the whole country, and has specialized market such as supporting fabric market. The development of the industry chain to the terminal is relatively perfect, and production and sales can be completed in Humen.

In addition, the clothing market system in Humen is relatively large and mature. Many clusters of enterprises and market clusters are supporting the Humen clothing industry building. The foundation is very strong. Children's clothing is not a wonder as a newly emerging force.

The town government recently issued the "Implementation Opinions on accelerating the development of the major gathering areas of Humen's clothing and apparel industry".

The "implementation opinions" focused on supporting the development of Humen's clothing and clothing industry, including children's clothing.

This will usher in a new development period for the development of children's clothing industry in Humen.