Fujian Liansheng Textile Has Always Been At The Forefront Of The Market.

Not long ago, Liansheng (Fujian)

The technology development company has been awarded the "2011-2012 China Textile" by the China Federation of textile industry.

"The top 500 competitiveness of enterprises" is also a new honorary title after the "national cold proof clothing and leisure fabric development base" and "China fashion fabric hanging sign demonstration unit".

Liansheng textile won these honours not occasionally.

Those who are familiar with Liansheng textile industry are all aware that Liansheng textile development started with cloth trade and began to develop step by step to the large scale enterprise that integrates industrial investment, textile manufacturing, dyeing and finishing, and high-tech product development.

"Liansheng's success has gone through 20 years of frost and frost, and it is the will of Liansheng's persistent pursuit."

Hong Mingzhao, general manager of Liansheng (Fujian) textile technology development company, told reporters that the reason why Liansheng textile has made steady progress in the past 20 years depends on strengthening the research and development of its products and fully implementing the brand building strategy.

"This is also a concrete manifestation of Liansheng's spirit of persistent pursuit."

Product development

Combined with its own characteristics

Over the years, Liansheng textile has maintained good cooperative relations with several textile research institutes at home and abroad. It is committed to developing and producing new fashion fabrics such as leisure down garments, sportswear and outdoor sportswear. Now it has become a number of well-known brands.

Excellent suppliers of enterprises.

At present, Liansheng textile products are mainly divided into ultra-fine and high-density fabric series, sports leisure fabric series, feather down cotton fabric series and exquisite men's fabric series, which are widely used in Down garments, ski suits, mountaineering clothes, leisure jackets, sportswear, cotton padded clothes, windbreaker, special protective clothing and so on.

Liansheng textile has always been at the forefront of the market.

"Despite the emergence of many similar products in the market, Liansheng textile still has a great competitive advantage."

Hong Mingzhao told reporters that as early as more than 10 years ago, the company raised the banner of green environmental protection in product development.

From source control to improvement of production technology and product development, a lot of work has been done in green environmental protection and remarkable results have been achieved.

In terms of product development, Liansheng textile is based on market changes and fashion trends, and combined with its own characteristics.

After a long period of accumulation and innovation, Liansheng textile has formed a continuous and innovative development system. It not only can accurately grasp the popularity, but also effectively guide the product development mechanism, and cooperate with the corresponding market promotion work, so as to enable the development of enterprises to enter a virtuous circle.

While focusing on green environmental protection and developing new products, Liansheng textile is actively improving product quality monitoring system.

Liansheng textile believes that the most important factor determining the competitive advantage of enterprises is quality. Sound and stable quality inspection system will win stable product quality, and stable product quality will help enterprises win stable orders.

Driven by this concept, Liansheng textile has focused on all aspects of fabric inspection, production inspection and so on.

Thanks to strict control over product quality, Liansheng textile has become an excellent supplier of many famous brand clothing enterprises.

brand building

Build four brands

Nowadays, the strength and value of brand is becoming more and more important for an enterprise.

Especially for the current lack of brand fabric enterprises, a good brand can make the development of enterprises go up to a higher level.

"Good products should also have good promotion. Liansheng, after careful consideration and practical needs for its own development, Liansheng will launch four brand fabrics this year."

Hong Mingzhao said that on the basis of stabilizing the existing fabric business, the company began to advance on the road of branding.

On the road of brand, Liansheng textile has its own clear plan.

First of all, by strengthening the front-line salesperson training, in-depth communication with garment enterprises and understanding.

Secondly, we should open up the vision of fabric designers and improve the design level.

Finally, do well with the fashion enterprises and fashion research institutions docking, so that more fashion elements can be reflected in fabric design.

It is worth mentioning that Liansheng textile is also trying to create a brand to better enable customers to feel the professional services provided by Liansheng textile, so that customers can feel the sense of Liansheng's fashion more easily when choosing products.

It is understood that at present Liansheng textile's four major fabric brands correspond to different styles of clothing production.

"Taking girls' wear, matured dress, men's wear and outdoor sportswear as breakthrough points, better docking with garment manufacturers to enable customers to understand fabric characteristics more intuitively, not only saves clothing manufacturers' time and cost of selecting fabrics, but also makes the design time more abundant and efficient.

It is easier to grasp the fashion elements of fabrics, and display the style of fabrics, so that the garments can be more distinctive and fashionable.

Hong Mingzhao said.

Future goals

Become the benchmark of the industry

In addition to increasing product research and development and building brand, Liansheng textile also pays great attention to fashion concept.

For many years, Liansheng textile has been paying great attention to the combination of traditional and fashionable elements.

They believe that only by distilling the essence from tradition and combining the innovative elements of avant-garde can we become an enterprise that is suitable for changing times and has strong vitality.

It is also under this guidance that Liansheng's fabric products are closely following fashion, and adhering to the fine tradition of high quality, it is a good unity of tradition and fashion.

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At present, Liansheng textile is being driven by these effective measures. It is stepping to one step after another, and it also strengthens the company's confidence in the future development.

Liansheng will pay more attention to deepening exchanges with various styles of garment enterprises in the future, and make balanced development in terms of precision customization, technology and service innovation, product quality improvement and other aspects, and continue to make an attempt to upgrade and pform products in the textile industry.

Hong Mingzhao further explained that in the next 2 years, Liansheng textile will invest a lot of resources in the construction of sales force, and continue to strengthen the building of brand management team, so that it can be more specialized and more accurately grasp the pulse of each market segment, so as to better develop clothing that is suitable for the trend.

"I think in the near future, the products produced by Liansheng will be familiar with the clothing industry and become the benchmark of the industry.

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