Kunming Sports Brand "Upstream"

The near future, Domestic sports brand Repeatedly broke out in the high storage pressure crisis news, have been discounted or even closed shop closed down, sales performance also fell sharply. Yesterday, reporters visited a number of domestic sports brand stores in Kunming, and found that although all brands had promotional activities of varying degrees, the scope was mostly limited to over season or broken codes, and the sales volume of products decreased instead of increasing.

"Seasonal benefits," Autumn dress Full court 30 percent off, part 35% off. "In the Lining sports goods flagship store on Nanping Street, there is no discount for the new winter dress on the 1 and 2 floors, and the discount rate for autumn dress is not great. The 2 quarter sales of the 3 and 4 floor special stores have attracted many consumers. Since July this year, Li Ning Co has announced that it plans to digest all its inventory in the next 6-12 months. Since then, the "de Stocking" campaign, which is mainly dominated by discount activities, has begun. In fact, the reporter found at Lining flagship store that as low as 80 percent off of goods are almost impossible to find in special stores, and the sale of goods is mainly 50 percent off, and some of them are out of stock.

"Our store does not have high inventory pressure, and the digestion of inventory is under control. Discount is only one kind. Promotion Means. "The salesperson in the store denied rumors of discount sale because of high inventory. According to the introduction, sports brands often offer discount promotions to improve sales volume. They are usually divided into 3 situations: holiday promotion, season discount and inventory handling. Salesmen revealed that last year's National Day sales volume reached 100 thousand yuan, and this year it increased to 160 thousand yuan. Therefore, there is no discount or clearance.

Around the Century Square, where the domestic sports brands are more concentrated, all the other brands are operating normally except for the upgrading of the shop floor. Relative to Anta, XTEP, PEAK and other less privileged brands, del Hui discount is being held for anniversary celebrates. "Buy one, 50 percent off, two, 60 percent off, three, 70 percent off..." "Salesmen outside the store are crying out for customers and entering the stores are full of promotional advertising boards. The stacked footwear packages are one meter tall.

"Our shop usually sells at about 15 thousand yuan a day, and can achieve 40 thousand yuan in promotional activities. "The salesperson introduces that at present, the store is all over the season stock, but it only takes the discount of the anniversary celebration. He said that every sports brand will have inventory problems, so every holiday promotion business will take out the stock price discount, so that consumers can buy low-priced goods, solve the business backlog of goods, but also bring considerable sales.