Making Quality Up Is The Most Effective Way For Domestic Clothing Enterprises To Solve High Inventory.

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What kinds of difficulties have the enterprises encountered? How many stocks are there? A survey by relevant organizations shows that if the production lines of all garment enterprises in China are shut down for three years, there will be no "winter freeze" incident.

"The inventory of garment enterprises takes at least 3 years to digest."

Cao Chunxiang, executive deputy general manager of three gun group, said in an interview with the media.

A statistic shows that the total inventory of 22 A - share apparel companies in the third quarter has reached an astonishing 38 billion 200 million yuan.

Before the figure burst, the total backlog of 48 billion 300 million yuan in the first half of 42 garment enterprises has been shocking.

Reporter survey:

As a clothing company that has been developing for over a year, Zheng Yuanqing, chairman of fashion fashion in Hangzhou sea, reluctantly admitted to reporters yesterday: the inventory problem is very serious now.

"For the clothing companies that we have only grown up for over a year, the competitiveness of the brand is not expected. The promotion of activities is no better than that of a brand with good reputation."

Zheng Yuanqing said.

At the same time, he believes that Taobao mall and other electricity providers have taken a big profit by grabbing the market.

Zheng Yuanqing said that in the case of its limitations and insufficient space, the sea area is still bold and innovative. The O2O business model of the water trial wants to make the Internet a front desk for offline pactions. Finally, because of the disproportionate manpower and technology input and output, we choose to give up.

Clothing companies facing similar problems are far more than one in the sea.

"Before competition is not enough, we can not see who is strong or who is weak.

Now that the wolf is coming, it's a battle between life and death.

Fang Shaobo, deputy general manager of international textile space, said that the current situation of the garment industry was mentioned.

Fang Shaobo believes that the main external causes lie in the impact of Internet brand and network sales and the attack of fast fashion brands such as ZARA, UNIQLO, H&M and GAP. The internal reason is that the traditional mode of stocking has not adapted to market changes, lagged behind, and the market demand has declined sharply.

"Although the market is shuffling, it is a good news for consumers."

Fang Shaobo said.

Enterprises should deal with:

Enterprises explore the road of self rescue and survive the cold winter.

"There is nothing that can not be bought but not sold.

In the face of large scale inventory, it is impossible to reduce the price and deal with it and wait for 3 years to become popular again.

Zhejiang Kay Heya

Limited company

Zhang Yanzhe said she thought that although the trend of popularity had a trend of reincarnation, the fashionable styles and colors would be "killed" again after a few years. But with the progress of science and technology and the renewal of demand, the new fashions will certainly add new elements. "Even if the sports brand is to focus on comfort and health before, it will definitely increase the concept of fashion."

Therefore, how to solve a large number of clothing inventory in a short time has become a headache for many domestic garment enterprises.

In order to digest clothing inventory, sea fashion chooses the way of price promotion and profit making.

At the same time, in order to help the seven or eight agents to reduce the economic pressure caused by inventory, the sea area will give a season change discount when they order.

"I believe that as long as we grasp the market and business, the big cake in China's clothing market is still very tempting."

Zheng Yuanqing said.

In addition, e-commerce is also valued in the sea area.

Zheng Yuanqing disclosed that the cooperation mode explored now and Jingdong mall is a feasible path, "selling products on such a well-known website such as Jingdong" can be seen as a combination of rain and dew.

At the same time, as far as the international textile space is concerned, the vision is placed on the upstream market of the clothing industry, the clothing industry.

Fang Shaobo believes that the clothing industry is closely related to the fabric industry.

Only by adapting to the needs of the electricity supplier brand, can we innovate in the speed, quantity, mode of delivery and the way of selecting suppliers, so that we can survive the cold winter together.

Expert opinion:

The demand for beauty and innovation is becoming more and more mainstream.

In view of the overstock phenomenon of domestic garment enterprises, the experts also have something to say.

Ma Liang, a professor at the school of public administration, Zhejiang Gongshang University, said that the excessive inventory of clothing was related to the international economic environment in recent two years. "The economies of various countries are not very good, which directly affects the export of clothing."

The manufacturer's foreign trade orders are few, and the scale of production is placed there, and foreign trade products can hardly be converted into domestic sales at any time, resulting in a backlog.

In addition, Ma Liang believes that the current domestic clothing brands are generally in the middle and low end of the line, unable to occupy the international high-end clothing market, "even the relatively large domestic sports apparel brand Lining, now is not good, difficult."

"How to face the international market and make domestic trade at the same time" is what many domestic clothing brands must do now.

Ma Liang said.

He believes that quality is the most effective way to solve the problem of high storage in domestic clothing enterprises. "Now many consumers prefer to spend more money on foreign brands, or on domestic clothes, mainly because of quality problems."

In addition, Feng Jin, an associate professor of the Department of international economics and trade of Zhejiang University, believes that the demand for clothing has shifted from "wearing warm" to "wearing good". The era of mass production has begun to change to the era of "personalized customization", and the demand for beauty and innovation has become the main stream.

"Fashion is becoming more and more prominent, so the development of garment design industry will become the future trend of industrial development."

Feng Jin said.

At the same time, he said that in terms of industrial pformation, the clothing industry in the future will tend to be personalized, ecological, emotional, symbolic and functional, and the knowledge content, information content and cultural characteristics of clothing will be more and more. "The clothing industry will move from labor-intensive to knowledge intensive."