Van Customers Began To Scale Down Layoffs Or Pave The Way For Listing.

Yesterday (November 28th), Van guest Stakeholders from the public relations department confirmed the news of layoffs to our correspondent, but said that the proportion of layoffs was not 25% of the outside world, and said that the recent layoffs were a continuation of the structural adjustment at the beginning of the year.

Reporters found that the layoffs were mainly due to two reasons. First of all, after the "double eleven" war, the pattern of seven male hegemony in the electricity supplier area was initially established, and all the customers at the door declared publicly that they had abandoned the platform dispute and turned to vertical development. The transformation will inevitably be accompanied by corresponding personnel changes. Secondly, many electric companies have been moving forward in the mode of "financing - expansion - loss refinancing", and finally through the sale of the stock market, but after the investment bubble period of the electricity supplier, the evaluation of the capital market to the electricity supplier company has become increasingly rational, and began to turn to Target Corp's profitability. Against this background, all customers, including Jingdong, have turned their operational objectives to profitability.

　 Or pave the way for listing.

Yesterday, some sources disclosed that van customer service has recently started large-scale layoffs, with a layoff ratio of 25%. The person also said that the layoffs of customers involved in the head office, local branches, customer service and other departments.

The head of the public relations department told reporters that the recent layoffs are the continuation of the structural adjustment at the beginning of the year. The company will replan the staffing ratio of each department according to the capacity and efficiency, which is a very normal phenomenon in the operation of the company.

A van guest insider told reporters that the 25% of the layoffs widely reported outside the world were not consistent. At present, all customers are carrying out the structural adjustment of "return products". First, the product line is reorganized, and the product system is divided into 6 departments and 19 specific product lines. Some departments responsible for product planning, sales and marketing will become the focus of future layout.

In fact, the layoffs may come from its transformation: abandoning the competition of platforms, turning from scale expansion to profit making as the goal of business operation, so as to sprint again.

An investment community told reporters that because of the YY listing, the US stock market listing window may be opened, and customers must rush. But the market acceptance of vertical electricity providers is limited, and more favored by the platform type of large electricity providers, so the situation is not optimistic.

Based on this, this year in August, van guest first contracted the logistics front. Van tke said that the wind was being optimized, and its distribution city was abolished from 26 to 6.

Previously, Chen told the media that sales in the first three quarters of the year increased by nearly 30%, and that the fourth quarter will be profitable. The industry believes that all customers shrinking front and layoffs are preparing for the listing.

Li Chengdong, an observer of the electricity industry, told reporters that "because of the reduction of orders, the demand for logistics personnel and customer service personnel has begun to decrease, so there is a layoff phenomenon. In addition, the improvement of operational efficiency as well as list Compressing costs is also an important reason for layoffs. "

　　 Progressive de platform

Prior to this, fan has launched the V+ platform, trying to make all customers into an online shopping mall, so that some fashion brands can be settled. However, the fierce price war has resulted in the gradual abandonment of competition between Taobao and Jingdong for platform competition. At present, suning.com has already entered suning.com. In recent years, Chen said that customers are a brand without any platform.

"Doing platform electric business not only burns money, but also will split your precious traffic, so customers withdraw from this competition. However, if we only take the fashion brand electric business as the concept to develop, the valuation given by the capital market will probably not look good. Li Chengdong analysis pointed out.

All customers take the business mode of network direct selling. This mode of using OEM subcontract production makes all customers company without workshop, no equipment and no stores, and product design, marketing, marketing, call center and warehousing logistics are its main operators.

In 2012, lay offs and products were reduced. Stock To adjust the rhythm of new products and other means, in order to allow customers to enter a more rational development track.