China's Clothing Industry Must Pay Attention To Service, Positioning, Supply Chain, Talents And Culture.

As 2012 China

One of the innovative links of the conference, "the annual view of China's clothing industry" is profound, short and convincing.

In one hour, the five Chinese fashion entrepreneurs with a great master's demeanor, in the capacity of vice president of the China clothing association, respectively, shared with the public the insights of the years of exploration, summarization, learning and generalization from the five aspects of service, positioning, supply chain, talent and culture.

And then China.

Du Yuzhou, honorary president of the Federation of industries, has made new comments on the above views.

About service

Service driven is the demand of market evolution.

From the product centric manufacturing enterprises to the customer demand centered, enterprises with full service chain and whole process services, extend the product value chain, and create "service enterprise" and "service brand".

Wu Zhize, chairman of the newspaper Bird Group Co., Ltd.

Comment: consumption is not the end, consumption is also the starting point of our creation. It is a cycle.

Rather than our service promoting our products, we can get the inspiration from production and create the key source of consumer's brand development.

About positioning

Deepening the localization is the necessity of division of labor and cooperation.

Based on the development trend of the industry, we should re-examine the direction of enterprise development, define the positioning of the economic division of labor in the garment industry, and enhance the value chain of the national garment industry with creative manufacturing so as to reconstruct the global competitive advantage.

Zhengzhou leading show

Chen Yongbin, general manager of limited company

Comment: positioning is an important factor in the development of industrial socialization.

For example, in the process of our structural adjustment, the central and western parts of China are undertaking the pfer, which is not understood by most people.

This is a necessary requirement of social development.

About supply chain

Scientific integration is the foundation of the supply system, and the design and optimization of the brand supply chain system is based on the integration of internationalization. The information system is used to enhance the system function of the enterprise's optimal allocation of industrial resources, and finally achieve the multiplier effect of the added value of the industry.

Zhou Shaoxiong, chairman of Fujian seven wolves industrial Limited by Share Ltd

Comment: supply chain is the foundation of brand sustainable development.

The material production chain from the upstream resources to the supply chain of cultural creation must be emphasized.

Mechanism innovation is the guarantee of talent construction.

We should speed up the reform and innovation of the talent mechanism, strive to improve the talent structure and training system, vigorously promote the optimization of organizational structure and upgrade the management mode, and create an organizational culture full of innovative spirit and vitality.

Xia Guoxin, chairman of Shenzhen Ellassay Apparel Industrial Co

Comment: China's pformation from strength to strength is in the final analysis of talents. Our industry, from a big country to a powerful country, is also a talent for competition. Then an enterprise, a brand, an association and an industry must be in the final analysis of human development and creativity.

About brand

Cultural connotation is the key to brand upgrading.

Miao Hongbing, a representative of cultural innovation driven brand building, will explore how to establish brand culture spirit and cultural value, and grasp the fashion discourse power and market initiative with a high degree of cultural consciousness and cultural confidence.

Miao Hongbing, chairman of Beijing white collar Fashion Co., Ltd.

Comment:

We should know from the aspect of culture.

It is the connotation of the real economy, not isolated, not bragging, not spoken, nor displayed on the surface, but from the consumption experience.