Trade Fair Shows Humen'S "Big Change" In Garment Industry

< p > with a frugal but tension native art performance, the seventeenth China (Humen) international a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" trade fair was opened. With a solid foundation of industry, a sketch of Humen apparel industry's "standard image", a frank attitude towards the problems faced by Humen's clothing industry, with unprecedented efforts, Humen garment "a target=" _blank "href=" "Hou" > dress > major industrial gathering area development, Humen garment is reconstructing new advantages, Humen garment industry "great change" has begun.

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< p > theatrical performances at the opening ceremony of the trade fair are mainly reflected in the "five local".

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< p > one is the local planning. In order to highlight the image of the famous clothing city, show the development process of the clothing industry, and look forward to the bright future of Humen's clothing, the organizing committee invited the predecessors and backbone of Humen's cultural circles. According to the characteristics of Humen, the performance of this kind of poetry and painting was tailored, and the structure of the whole party was carefully arranged.

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< p > two is local creation.

The songs, dances, and singing performances in the party were all meticulously created by the backbone of Humen literature and art.

For example, the opening song and dance program "walking into Humen" is created by Zhou Fuer, a former drama creation cadre of Humen Wen Guang Center, a member of the China drama literature society and a provincial Dramatist Association. The composition is completed by Zhang Chao.

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< p > three is local arrangement.

Choreographing this party is also the backbone of the town's literature and art. Because these teachers have been working and living in Humen for a long time, they have deep feelings and deep understanding of Humen's clothing, so the program will show the details of Humen's clothing industry very truthfully and vividly.

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< p > four is local clothing.

Humen is a famous clothing city. There are many links in the evening show. Nearly 100 sets of exquisite costumes come from Humen's < a target= "_blank" href= "http://www.91se91.com/ >" designer /a ". The production in Humen is a highlight of Humen's clothing design and production.

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< p > five is a local performance.

There were more than 150 actors in the show, including over 30 kindergarten teachers, 10 primary school music teachers, and more than 30 small actors from the Humen Dance Association Children's Dance Troupe and various dance and model training institutions, proving the profound cultural foundation of the Humen town and the high level of popular culture.

Therefore, this evening party is regarded as a parade of Humen's literary talents and Humen's literary and artistic creation and performance level.

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The expression of "P" is more close to the truth of the fact, and it can also inspire their inner pride. The evening party is a clear story told by the owner of the clothing and clothing industry in Humen.

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< p > the whole opening ceremony is closely centered on the theme of Humen clothing. The opening dance "welcome to Humen by youthful city" shows the passion and fashion charm. The scene dance "that street in that year" shows the spirit of Humen's pioneering spirit and pioneering spirit. In the whole party, a program is a story. Every story is related to clothing. All the stories deduce the fashionable charm and bright future of Humen's famous clothing city.

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"P" also set up very advanced lighting and sound, large LED screen background and so on, especially LED video. It also tightly fastens the theme. We will see from the screen the stages of the start, development and pformation of Humen's clothing and the true appearance of Humen's clothing entrepreneurs, so that the audience can understand Humen's garment industry's development process and great achievements in artistic enjoyment.

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< p > according to the principle of simple and solemn exhibition, this year's costume rendezvous party has been reduced from the outside to the interior, and the scale has been reduced. It is also a local production arrangement, with local actors performing. In addition, the links in security, pportation, and site layout are relatively simple and the staff mobility is relatively small. Therefore, the overall cost is significantly reduced compared with the previous one. Compared with the previous session, the total expenditure of the evening party has been reduced by more than 70%.

The Organizing Committee of Humen trade fair said that the reduction of cost is not equal to the decline of quality.

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< p > local literary and artistic creators have a deeper understanding of Humen costumes. Local directors are more familiar with the cultural needs of Humen people. Local actors are more accurate and more enthusiastic about Humen elements.

Therefore, although there is no big name star, this evening party has achieved a fascinating and memorable effect.

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< p > rational self-confidence must be based on understanding and grasping facts. Only when it meets the needs of industrial change can it promote the adjustment of industrial structure and optimize the industrial structure.

This logic is followed by Humen's clothing industry and its "New Deal".

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< p > clothing industry is a pillar industry in Humen. But what is the status quo? There is no authoritative and comprehensive statistical data, nor is it conducive to the government's understanding of the situation and the formulation of industrial development policies.

To this end, Yin Jinghui, deputy director of the Standing Committee of the Municipal People's Congress, shortly afterwards served as secretary of the Humen Town Committee, set out to set up the largest survey of clothing industry in Humen, and recently released a research report.

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< p > it is understood that the survey involved tens of thousands of enterprises or institutions, covering three levels of clothing, clothing production, sales and ancillary services in Humen. Apart from routine problems such as employment and business forms, the survey also focused on whether the website was built, micro-blog, the number of machines and the scope of services.

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< p > the survey report said that the clothing and apparel industry in Humen has become the leading industry cluster in the country, with seven main characteristics: < /p >

< p > the size of industrial clusters ranks first among the town level garment industrial clusters in China.

By the end of 2011, there were 2346 garment and apparel production and processing enterprises in Humen, with a total production area of 2 million 740 thousand square meters, employing more than 200 thousand people, and the total industrial output value of each year was about 20 billion yuan.

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< p > the industrial chain is complete.

The town has 299 accessories enterprises, 438 logistics, printing and dyeing, embroidery and other supporting enterprises, 324 consulting, training, design, planning and other service agencies, forming a complete R & D, design, production, sale and service of a complete industrial chain, to achieve full link production and sales.

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< p > the market is huge.

The existing clothing and apparel market has an area of about 7 square kilometers, with a total operating area of 2 million 320 thousand square meters, with 40 professional markets and 15 thousand business households, with annual sales of nearly 50 billion yuan.

In addition, the market area under construction is about 1 million 700 thousand square meters, all located in the Humen business district.

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< p > brand agglomeration effect is obvious.

There are more than 50 thousand registered trademarks of clothing and clothing, and only the "YISHION" family has 209 registered trademarks.

There are 1 well-known trademarks in China, 3 famous brand products in China, and 12 famous trademarks in Guangdong province. A number of leading enterprises such as YISHION and Song Ying have sprung up.

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< p > public service platform is powerful.

There are Humen apparel and apparel industry association, < a target= "_blank" href= "http://www.91se91.com/" > Fashion Designer < /a > Association, clothing and apparel industry association < a target= "_blank" href= "http://www.91se91.com/" > textile > _blank > surface accessories Branch, clothing technology innovation center and other service platforms.

Work with the China Textile Information Center to build a state-level clothing and apparel public service platform, including the national fabric Museum Humen Pavilion, testing center, proofing center, training center and so on.

The 16 China (Humen) International Fashion Fair has been successfully held and enjoys high popularity and influence in the industry.

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< p > the southern style clothing has distinct features.

Humen fashion is dominated by fashionable women's wear and casual wear. It is inspired by the sky, the earth and the ocean. It focuses on the bright colors of the blue sky, clear water and green trees in the south. It emphasizes the style of South of the Five Ridges and the charm of the southern Guangdong waterside.

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< p > radiation driven ability.

The development of Humen's clothing and apparel industry has led to catering, travel, pportation, tourism, retail, real estate and other industries. There are 4 five star hotels in the whole town.

Every day, people who go to Humen to do business activities form a large consumer group.

In 2011, the total retail sales of consumer goods in the whole town amounted to 12 billion 100 million yuan.

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According to the research results, the Humen Town, which has a large clothing industry cluster and a good clothing industry base, has a high tide of "three heavy" construction in the city, and clearly put forward "construction of clothing and clothing major industrial agglomeration area".

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The "P" town government of Humen Zhen Committee stressed that the construction of a major industrial agglomeration area of clothing and clothing is the only way for the pformation and upgrading of clothing and clothing industry in Humen.

After more than 30 years of development, Humen has formed the largest town clothing and apparel industrial cluster, a complete and perfect industrial chain, a mature and well-developed market system, and a leading industry in enriching the people and strengthening the town.

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< p > at the same time, there are some problems, such as lagging behind in professional market planning and management, weak in innovation ability, and incomplete in supporting production services, which have restricted the development of the advanced and high-end clothing and apparel industry.

To this end, we must seize the important opportunity of the provincial and municipal governments to attach importance to the "three heavy" construction, speed up the construction of the major industrial gathering areas of clothing and clothing, promote the pformation and upgrading of the garment and apparel industrial structure, and build the modern industrial system of clothing and accessories.

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< p > building a major industrial gathering area for clothing and apparel is an important measure to enhance the influence of Humen's clothing and apparel industry at home and abroad.

In recent years, the national clothing and apparel industry has been developing vigorously, and there are more and more industrial clusters. The level of specialization is becoming higher and higher. The division of cooperation is becoming more and more obvious, forming the trend of thousands of sailing competitions. The predominant advantages of Humen's clothing and apparel industry are gradually weakening and facing a huge challenge.

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< p > we must soberly realize that "no progress is backward, slow progress is also a retreat". Humen should further enhance its sense of urgency and sense of crisis, take the construction of major apparel industrial clusters as a breakthrough point, enhance the advantages of agglomeration, enhance industrial quality, and strive to build a leading area for the development of national apparel and apparel industry.

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< p > building a major industrial gathering area for clothing and apparel is a strong support for creating an international shopping mall and enhancing the competitiveness of cities.

The rise and fall of a local characteristic industry and market determines the rise and fall of a city's development.

Clothing and apparel industry and market is the largest city feature in Humen. It is also the most important city brand in Humen. It is also the foundation of Humen's rich people's strong town.

Clothing is flourishing, while Humen is thrive, while clothing is flourishing, while Humen is flourishing.

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In order to achieve this goal, we must further establish the concept of big clothing and large market, persist in integrated upgrading, intensive farming and intensive operation, unswervingly strengthen the clothing and apparel industry and market, accelerate the construction of major apparel industrial cluster areas, make Humen's urban characteristics more obvious, the city brand more beautiful, and the city competitiveness more powerful.

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< p > Humen town has put forward the development ideas and industrial objectives on the basis of the large research and identification of clothing and apparel industry and the importance of further defining the major industrial cluster areas of clothing and clothing. Humen is now and will continue to rebuild the new advantages of clothing and apparel industry with unprecedented efforts.

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< p > on the 18 day of the Humen press conference, the leaders of Humen town face the problem of "Reviving" the clothing and clothing industry.

The town's relevant leaders believe that, from the perspective of internal factors, though Humen clothing has gone through more than 30 years of development, the development of garment and apparel industry in the three aspects of enterprises, clothing market and urban infrastructure is not perfect.

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< p > recent survey of clothing industry in Humen shows that garment enterprises are still lacking in equipment and technology, especially in the production part of enterprises. The equipment and technology of enterprises are not high end; the distribution of Humen clothing market is relatively scattered, and the grades of clothing products need to be improved; in recent years, infrastructure such as urban roads is relatively lagging behind.

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< p > these are the internal factors that Humen garment and apparel industry needs to revitalize.

Part of the reason for the revival of Humen's apparel industry is to respond to the development requirements of the "three heavy" projects in major projects and major technologies and major industries. Humen's achievements in major science and technology and major industries are different from those of other towns. Therefore, it is particularly important to revitalize Humen's clothing and apparel industry.

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< p > to this end, Humen town has put forward new ideas and targets for the development of Humen's clothing and apparel industry. Humen is now and will continue to rebuild the new advantages of clothing and apparel industry with unprecedented efforts.

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< p > reporters found that the implementation opinions of the people's Government of the Humen Town Committee of the CPC Humen town on the construction of the major industrial gathering areas for clothing and apparel during the period of the rendezvous of the Communist Party of China systematically expressed the ideas and objectives of the industry.

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< p > in the way of development, Humen town is clear about "grasping two leading points and playing a good combination of boxing" to build a major industrial gathering area for clothing and clothing.

To seize the two leading brands is to seize YISHION's clothing brand, strengthen and expand YISHION group, build more than ten billion yuan and hundred years famous enterprises, and give full play to its benchmarking and backbone role in Humen's clothing and apparel industry.

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< p > catch the brand of Humen Fumin group clothing market, make full use of its famous brand effect, revitalize collective assets, and play its leading role in building Humen's clothing city.

We should set up a set of combined punches, set the wisdom of the whole town, and build the whole town's strength to build a major industrial gathering area for clothing and accessories.

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< p > create "four cities" and gather high-end resources of clothing and apparel industry.

From the big concept, Humen garment city with a total area of 10 square kilometers will be built, and Humen Garment City, Humen a target= "_blank" href= "http://www.91se91.com/" will be constructed from the concept of "cloth less /a" city, Humen business city, Humen logistics city.

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< p > build a national public service platform to lead the industry to high-end development.

Invest 120 million yuan, set up the national Humen fashion innovation service center in Fumin clothing business center, and strive to improve the six major public service platforms, such as R & D design, quality inspection, personnel training, information consultation, exhibition logistics and financing services.

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< p > to enrich the connotation of Humen clothing and apparel industry and enhance the radiation capability of industrial agglomeration.

Take the road of new industrialization, promote the highly integration of information technology and clothing and apparel industry, and achieve digital design, digital production and network sales.

Build "Humen clothing" regional international brand, enhance the value of regional brand.

The Humen garment headquarters base should be built to attract the well-known headquarters and offices of famous garment brand enterprises and industrial clusters.

According to the requirements of "industrial design, industrialization of design and industrialization of design talents", the innovation ability of product design is improved.

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< p > introducing fashion and creative institutions and famous media to build a fashion creative media gathering system.

Innovate the mode of cooperation among industrial clusters and establish industrial alliances.

We should give full play to the role of the government in "visible hands" and strengthen the government's planning, guidance, management, coordination and service to the industry and the market, and integrate and gather all kinds of high-end resources.

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< p > Perfect thinking refers to ambitious industrial goals.

Humen proposed that Dongguan should build a major industrial agglomeration area and a key industrial cluster.

During the "12th Five-Year" period, we should urge the clothing and apparel enterprises in Humen to develop steadily, take root in development, become stronger and bigger, and take all links in the industrial chain with the concept of big industry.

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< p > including the production, sale, matching, intermediary, pportation, hotels and other related service industries are all included in the category of clothing and apparel industry, and strive to make Humen clothing and apparel industry cluster into a national key industrial cluster, striving to achieve the annual sales volume of Humen clothing and apparel industry over 50 billion yuan in two years, and promote the Dongguan clothing and apparel industry cluster annual sales volume exceeding 100 billion yuan target.

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< p > cultivate key professional market in China.

Taking the integration and upgrading of intensive operation as the starting point, integrating 10 square kilometers of market resources, we will strive to build and enhance the overall brand of "Humen garment city" and strive to become a national and international apparel and apparel market, and strive to form a "clothing and accessories market with Humen in the South and Changshu in the north."

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< p > cultivate clothing and clothing brand clusters.

Striving for the "12th Five-Year" period, 2-3 brands entered the national brand name label, 10-15 brands became the provincial brand names, and the regional brands exceeded 50. The focus was on building Humen into the Pearl River Delta clothing and clothing regional brand center, the famous brand name incubator base, the southern style clothing wind direction, the origin of women's clothing.

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< p > cultivate local leading benchmarking enterprises.

Strive to "12th Five-Year" period, < a href= "http://www.91se91.com/news/index_p.asp" > Humen < /a > Town clothing and clothing above the scale of enterprises accounted for 15% of the total number of industry enterprises; at the same time actively encourage and support a number of industry leading enterprises, strive to have 10 enterprises annual output value exceeds 500 million yuan, 3 enterprises annual output value exceeds 1 billion yuan, encourage YISHION group to strive for more than ten billion yuan enterprise, hundred years famous enterprises.

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