The Success Of Zipper Enterprises Is To Be Successful And Successful.

For many small and medium-sized enterprises, it is better to design their own skills than to compete. More and more small and medium Spin Enterprises are well versed in the way to win in "Qiao". Qingdao emperor yuan zipper Co., Ltd. is one of them. It proved the correct decision of the founder in 4 years, and planned to use 10 years, 20 years and 50 years. Create a world brand of waterproof zippers.

　 "Waterproofing" plays an advantage in the world.

"Today's market has become the market of creativity. Whoever grasps the right to speak of popular trends will win more chances. We are eager to pass ODIN products. clothing To design and provide creative products for consumers, our understanding of the market determines the future of ODIN brand. " Yuan Wei, general manager of the Yuan Yuan company, said in an interview with reporters, "the degree of ODIN products being recognized by everyone has also confirmed our judgement two or three years ago." Since its inception, the yuan zipper has focused on the design and development of outdoor zippers and art zippers, leading the market and leading the quality and fashion trend, thus forming advanced ideas in manufacturing technology, and making the company brand ODIN rapidly become a new star in the zipper industry.

From the 2007 zipper, Yuan Wei has been engaged in technical work. Speaking of his original position on the company's products, he said: "zipper is a product with a history of more than a hundred years, and now it has formed 4 categories, nylon, resin, metal and invisibility. If you want to do something in the traditional zipper field, it will be more difficult. So 4 years ago, at the very beginning of the establishment, the company positioned its product as an outdoor zipper, which is also the growth point of the company in the next 10 years. After 4 years of development, there are basically two series of zipper products, waterproof zippers and art zippers. In response, Yuan Wei said that with the change of pace of life, people pay more attention to outdoor sports, but also pay more attention to the trend of fashion, focusing on product creativity. This further proves the correctness of the company's product positioning.

At present, the continuous upgrading of the waterproof zipper technology and the continuous optimization of product solutions have made the ODIN waterproof series become the leader in the outdoor zipper field. Meanwhile, the ODIN printing series is becoming fashionable. Clothes & Accessories The first choice of design.

For the emperor yuan company, the zipper's "waterproof" mainly aims at functionality. Besides satisfying sensory aesthetic requirements, the arts also aim at practicality, such as realizing the transition of fabric patterns on the zipper, and making better match for outdoor clothing. At this year's China international textile fabrics and accessories (Qiu Dong) fair, the colorful art zippers and waterproof zippers of the Yuan Yuan company have made new and old customers fondle admiringly, as well as many garments for the first time to print zippers. Designer New ideas have been opened up. "After the establishment of waterproof zipper brand, after more than 4 years of efforts, because the quality and innovation of emperor yuan products are strong, customers will think of emperor yuan when they mention waterproof zippers." Although it has achieved good results, Yuan Wei said that the company will continue to deepen and improve its product research and development. "Now the company has begun to combine the waterproof performance and art aspects of the zipper, and has successfully built many products that combine the advantages of the company's design and technology, and will do deep and fine work in this field."

Win a "point" to win high-end customers.

At this year's China international textile fabrics and accessories (Qiu Dong) fair, emperor yuan made a display of the company's products according to the pattern changes, and all the staff members wore their own zippers at the exhibition. clothes It is very noticeable at the exhibition site. Speaking of cooperation with downstream customers, Yuan Wei said that quality is the primary factor to attract brand customers. "The products of the company will take the lead in testing according to the higher international standards, so that customers can be assured of their choice." According to introducing, at present, the cooperation clients of emperor yuan are basically concentrated in high-end brands, such as some European outdoor brands, new H&M products, Beijing Pathfinder, etc. {page_break}

In Yuan Wei's view, compared with the leading enterprises in the zipper industry, emperor yuan has his own advantages. For many small and medium-sized enterprises, we should realize that doing well is easier than doing. It is the most intuitive advantage of small and medium-sized enterprises to "ship small and turn around". Yuan Wei believes that no matter which industry, if we want to have a firm foothold and get sustained development, we must have the right to speak on a "point". Compared with large enterprises, SMEs will win the recognition of the industry only if they win in a certain way. "Doing ten things with great force and doing something with great effort is certainly different. The advantage of emperor yuan is to do only one thing. There are many leading enterprises in the industry, all of them are "locomotive engines", and we are going to grind a needle. When we collide with the train, we win at least on this point. Yuan Wei said, "in this year's textile industry overall situation is not optimistic, the emperor yuan is still in continuous development, this is the best proof."

"Zipper as one of the inventions that affect human beings in twentieth Century, if we can get continuous improvement, there will be a long term prospect." After 4 years of zipper, Yuan Wei has a deeper feeling and more understanding of the industry. In his view, "this is an industry that can not be banned, and it can also be a lifelong career." Speaking of the current situation of the domestic zipper industry, Yuan Wei believes that any industry, if done well, will do too many people. If it is not easy to do, it will make fewer people, and it will be easy to do rotten. "In any case, success depends on our insistence." He said, "outdoor zipper products have great room for development in the future. This is the opportunity left by the market." Speaking of the company's future long-term plan, Yuan Wei said, "although the emperor started late, we will persist in doing our best to inject sustainable development into the company. Besides, we hope that 10 years later, the emperor will be in the first place. Zipper industry The top fifty will enter the top ten in 20 years and 50 in the top five. Seize the opportunity of outdoor products market and become a better zipper enterprise.