Fashion And Creative City Built In Shenzhen To Witness The Smiles And Tears Of Clothing Industry

This month, Longhua New District The establishment will be full 1st anniversary from construction. Big wave clothing base "To put forward the" big wave fashion creative city "action plan, not only is the name changing, but also changing more is the concept. In the future, creative industries will play an increasingly important role in China's economy, and will also be a key link for China to transform from a large manufacturing industrial country to a knowledge-based creative power.

　　 Shenzhen After experiencing a rapid growth period, the municipal government began planning and building big waves in 2003. Clothing industry Gathering base and introducing various supportive policies. By 2011, the clothing industry in the city had achieved output value of 150 billion yuan, exported about 8000000000 dollars, more than 2500 garment enterprises, about 300000 employees, more than 800 private brands, and the products sold well in more than 100 large and medium-sized cities in China, and established the leading position of Shenzhen fashion industry in the domestic first-line brand. The development of women's clothing brand was particularly prominent, and became the "city of women's clothing in China", forming the industry pattern of "Chinese women's clothing watching Shenzhen".

However, influenced by the international financial crisis, the export of garment enterprises specializing in foreign trade processing has begun to be blocked in recent years, and profits are declining. Not only that, many international brands have begun to compete in the two or three tier cities from China's first tier cities to seize the market. A report from Shenzhen's "Blue International Institute of industrial economics" predicts that in the next 3-5 years, the confrontation between international brands and domestic brands in the two or three line market will be "unprecedentedly fierce." China's clothing industry is facing crisis and opportunity.

How is "fashion creative city" made?

Insiders pointed out that if China's clothing industry wants to break through the bottleneck, it must further concentrate on the industrial chain to form a more characteristic and competitive industrial gathering base. So is the big wave clothing base. Its original intention is to optimize the allocation of resources. To create more favorable living conditions for enterprises, to promote industrial upgrading, to form a team advantage, and to change the old situation of "scattered, chaotic and small".

It is reported that the total area of the big wave clothing base plan is 1 million 460 thousand square meters, and the total fiscal investment is about 370 million yuan, and 22 brand enterprises are introduced. At present, 7 enterprises are completed and put into operation, 7 building blocks are closed, 4 enterprises are under construction, and 4 enterprises are stepping up planning and reporting. In 2014, 22 enterprises are expected to be put into operation, with an annual output value of 30 billion yuan.

After the establishment of the Longhua New District, the characteristics of Shenzhen's "design capital" and its own industrial advantages were further integrated, and the supporting facilities such as public service platform, clothing Institute, design and Research Center, business incubator and other industries were planned and constructed in the big wave clothing base. Nowadays, the big wave area has gradually formed the new industrial economic characteristics with the clothing base as the core and the production of fashionable life products extended by the production of BELLE shoes and Red Apple furniture. It has the basic conditions for developing the fashion and creative industries, and the time and conditions for creating the "big wave fashion creative city" are already ripe.

　　 Exciting 9 year plan

It is reported that after the establishment of the Longhua New District, after detailed investigation and demonstration, the first thing is to face up to its shortcomings and shortcomings: the industrial advantages of clothing, shoes and hats, which are related to the fashion industry in the region, are not obvious. The industrial correlation degree is not high; the base construction cycle is too long, the planning supporting concept can not keep up with the needs of the rapid development of the region; the external connection is not smooth enough, the traffic supporting facilities need to be improved; the supporting projects such as hospitals, schools, sports facilities and so on are still insufficient, and the development level of the three industry of the commercial and service industries is not high.

In response to the above situation, Longhua New District decided to set up the leading group of the big wave fashion creative city. It was chaired by the new district Party committee member and Hu Xiaoqing, deputy director of the management committee. He Jiahong, Secretary of the Party Working Committee and director of the office of the big wave office, Zhan Huijun, deputy head of the Economic Services Bureau of the New District, is a member of the new district's functional bureaus.

In the "one axis nine area" industrial project implementation plan of the "big wave fashion industry creative city" action plan, the planning plan spanning 9 years (2012-2021 years) is written on paper. In the future, the overall goal of the development of the big wave fashion creative city is: building the big wave into a fashion Silicon Valley with clothing base as the core, fashion and creative industries gathering and enterprise headquarters converging. The regional economy and fashion creativity are highly related. Knowledge, capital intensive, and the industry's production, learning, research, marketing and purchase are complete, and become the gathering place and training place of the high-end talent gathering. It will strive to carry 10% of the capacity of the Shenzhen fashion and creative industry, with an annual output value of 60 billion yuan, and layout the high-end brand clothing, gold jewelry, clock design and other fashion industries, and become the leader of fashion and creativity.

　 Supporting planning is people-oriented

Now, the core area of the big wave clothing base and the surrounding municipal comprehensive facilities and environmental greening grades are further upgraded to create more comfort. On the transport side, a batch of bus lines will be opened to create a 30 minute transportation life circle in the region, and the construction of the airport expressway garment base entrance and two-way interchange will be built. In terms of power supply, a 110KV substation will be set up to protect the power consumption of the core area and the surrounding industries.

The cultural facilities such as the big wave culture center and sports center are being built to provide supporting services for the life of industrial talents. We will build nine schools of three years, including the big wave primary school, the big wave experimental school and the Tong Sheng school, to increase the degree of public primary and secondary schools, and to build the big wave people's hospital according to the two grade a grade standard, so as to create more happiness and satisfaction for the citizens.

　　 Industrialization, specialization and internationalization

Reporters learned from the Longhua New District Economic Service Bureau that in 2013, 12 core enterprises entering the park will be formally put into operation, with an annual output value of 5 billion yuan. By 2015, the 22 core enterprises will be guided to move into the big waves, which will initially form the cluster advantage of Shenzhen garment enterprises, and the annual output value will also exceed 20 billion yuan. In terms of land supply, we should intensify the land preparation in the surrounding areas of the fashion creative city, vigorously crack down on illegal buildings, and make room for the extension of the fashion and creative industry chain in the future. At the same time, the park will introduce a public inspection agency to carry out special inspection services, provide technical support for industry enterprises, cultivate business incubators, provide office, tax and policy services, set up creative design centers, display creative works, and provide exhibition space.

Talent is a key factor in the creative industry. For this reason, a group of designers will be introduced in the future to attract designers to provide talents support for the creative industries. An academic research institution will be set up to gather industry leaders, experts and scholars, form a discourse mechanism, provide theoretical guidance for the construction of fashion creative centers, set up talents training institutions, and provide personnel training support in designing talents, fashion models, and gold collar workers. It is reported that the Fashion Institute in the park will officially recruit students in 2014.

　 Will become the pronoun of "fashion creative city"

Reporters in the list of clothing companies to be introduced to see that in addition to the introduction of 100 well-known domestic clothing enterprises, there are 50 international brands of fashion brands. In the future, take the big wave business center as the starting point, and take the Ru Rong road as the axis, and extend to the spray road through the core area of garment base, the big wave north road and the clothing public service platform, and build a shopping boutique of high-end clothing products, assemble the global and domestic high-end brand stores, launch the "otter" shopping mall suitable for the national conditions, create the characteristic regional shopping culture, timely launch the fashion shopping festival, hold multicultural fashion show, attract consumers from all over the country, and even the whole world.

By 2022, big waves will become synonymous with fashion and creative cities in Shenzhen. Headquarter enterprises and industrial chain affiliated enterprises have more than 300 settlement areas, with an annual output value of nearly 60 billion yuan; more than 10 listed companies through capital docking platform have led a group of financial and securities institutions to enter; the fashion media has diversified, and there are diversified forms of print magazines, TV broadcasts and interconnected information.