No "Gray Clearance" And "Chengdu Made" Shoes Can Also Make Big Money.

< p > her company sells less than a href= "http://www.91se91.com/news/index_p.asp" > Chengdu < /a > women's shoes, but she does not take "grey customs clearance".

< /p >

< p > although the price of shoes is not low, but her shop can sell 300 pairs of shoes the highest day, and a pair of leather boots made in Chengdu can sell 5000 rubles in her shop.

< /p >

< p > her company is taking the high-end route, but the number of women's shoes imported from Chengdu is still up to 300 thousand pairs a year, up to 500 thousand pairs at most.

< /p >

< p > she is the "four elder sister" Wang Xiumei in St Petersburg Chinese circle.

Her Lagrandeiia shoe company, with its eloquence of tens of millions of dollars, has proved that without "gray customs clearance", shoes made in Chengdu can also make a lot of money.

< /p >

< p > Wang Xiumei: the boss of the Russian Lagrandeiia company, the northeastern people, has been engaged in the a href= "http://www.91se91.com/news/index_c.asp" > shoes industry < /a > for more than 10 years in Russia.

At present, her turnover in 2 companies in Moscow and St Petersburg has been as high as $about 10000000 a year.

< /p >

< p > < strong > > dispirited, almost returned to China < /strong > /p >

< p > Wang Xiumei is a strong woman in the minds of many Chinese in St Petersburg. People like to call her "four elder sister".

Wang Xiumei, who is from the northeast of China, is a bold and efficient person. She has been doing many years of women's shoes trade in Russia, and her business has also grown from a young age. At present, she sells Chinese women's shoes in all major shopping malls and clothing cities in St Petersburg. She even created her own brand of women's shoes that are very popular in the country.

Compared with today's brilliant achievements, she was struggling a few years ago and almost returned to domestic development.

"Because of the existence of" grey customs clearance ", some short-sighted merchants dumped a lot of fake and inferior shoes to Russia, which brought a very strong impact on the Russian market.

Looking back on the past, Wang Xiumei, who had been smiling, looked solemn.

She told reporters: these short-sighted businesses really made a big profit, but it destroyed the good image of Chinese shoes in the eyes of the Russians.

The Russians after losing their way to the Chinese market have introduced Chinese shoes into low-grade products, even inferior products. Their reputation has been getting worse and worse.

"At that time, I was working with shoe factories in Wenzhou and other places.

At that time, it was inevitable that there would be no short-sighted merchants. Such goods could be sold through my sales channels, which also caused great harm to my customers and had a very big impact.

Wang Xiumei revealed: at that time, I almost went home and prepared to return home.

"The goods that they have laboriously come in have gone through the customs clearance of formal channels, but they can only be dominated by the low-end market, so it is difficult to enter the mainstream consumer market such as shopping malls, department stores and supermarkets.

This is a big blow to me. I am deeply aware of the need for pformation and breakthroughs.

Wang Xiumei said.

"When I was in a terrible state, a domestic friend sent me a picture of Chengdu women's shoes. After I saw it, I felt that everything was good, compared with the middle class women's shoes in the Russian shopping malls and department stores."

Wang Xiumei said, with a try attitude, she ordered a shoe factory in Chengdu.

As a result, entering the Russian market, the response was very good, so it was associated with "Chengdu women's shoes".

< /p >

< p class= "P0" > {page_break} < /p >

< p > < /p >.

< p > < strong > monopoly shops full of Russia < /strong > /p >

< p > "our company has worked with the shoe industry bases in Sichuan, Guangzhou and Fujian provinces. The women's shoes in these three places are very large.

But we finally chose Chengdu women's shoes. Chengdu women's shoes developed very fast in recent years. Compared with Guangzhou women's shoes, the appearance of the women's shoes is more traditional, but the quality is very good, very stable, and the Russians have high quality requirements, so the Chengdu women's shoes are very attractive to them.

Wang Xiumei introduced that Russian residents need to spend 230 million to 250 million pairs of shoes a year, of which more than half are women's shoes, and nearly half of the women's shoes sold in Russia every year are from Chengdu.

In the Red Army Street in St Petersburg, Wang Xiumei's "Chengdu women shoes" store has done a great job.

Wang Xiumei revealed: in Moscow and St Petersburg, they opened up the sales market of women's shoes in Chengdu. Not only did they set up a store in these two cities, but they also set up a branch.

Walking into the "Chengdu women shoes" store in Red Army Street in St Petersburg, the reporters found that although there were not some Italy brand shoes store atmosphere, the decoration was very exquisite.

Under the management of several more than 20 year old Russian young girls, business is booming.

Whether it's a young girl of about twenty years old or a forty or fifty year old middle-aged woman who tries shoes in the store, many people pay for their shoes without returning empty handed.

"Our store can sell 300 pairs of shoes at most a day, with a turnover of 3 million rubles per month.

The store sells women's shoe stores in St Petersburg in the top ten.

Usually in winter, a pair of leather boots from Chengdu can be sold to 5000 roubles.

When he introduced the store's performance, Wang Xiumei was proud.

According to it, today, her turnover in 2 companies in Moscow and St Petersburg has been as high as $about 10000000 a year.

Through cooperation with nearly 10 factories in Chengdu, women's shoes made in Chengdu have been exported to Russia as a whole.

Up to now, more than 600 customers have worked with them, and nearly 300 stores have sold "Chengdu made" women's shoes.

"Formal import channels and gray customs clearance cost five dollars for a pair of shoes.

This has little effect on the brand of the middle class consumer group.

After Russia's accession to the WTO, Russia will tighten the import quality of women's shoes, tariffs will also be reduced, and our advantages will expand.

Talking about the impact of gray customs clearance, Wang Xiumei did not care at all. She raised his eyebrows and told our reporter: "currently, we are ranked the most in the sales of women's shoes in St Petersburg. Our business has made significant progress this year, and my goal is to grow into the brand of the top 20 Russian brands."

< /p >

< p > < strong > sell 500 thousand pairs in a year < /strong > < /p >.

< p > she said that the current Russian women's shoes market is mainly leather and leathery < a href= "http://www.91se91.com/news/index_x.asp" > women's boots < /a > best sellers, although leather boots are durable, but the price is higher, and there is no price performance ratio, so the Russian girls who like frequent shoe buying are more interested in leather boots.

"The quality level of Chengdu women's boots can be seen from a detail. When we buy a lot of shoes from many stores, we must say that the leather boots we sell are leather boots, because their appearance and texture are very similar, and it is hard to distinguish clearly without careful examination."

Because of this, Wang Xiumei's shoes sold in Chengdu are very good in Russia. Some customers who like to buy their own shoes have become fans of Chengdu women's shoes.

Wang Xiumei, who once opened the market by attending the footwear exhibition, still attaches great importance to various shoe exhibitions every year. She is reluctant to let go of all the major exhibitions held in Europe, not just in Russia.

Wang Xiumei said that the way to participate in shoe trade exhibitions in Russia is somewhat different from that in China, because the country does not allow businessmen to post advertisements or hang banners in the open space, so in the exhibition hall try to bring out their best products and attract customers through word of mouth.

"Now the Russian women's shoes business is not as good as it was ten years ago."

Wang Xiumei said frankly, now we must use new sales methods to ensure product sales.

Wang Xiumei also put the training of customers in the first place. For example, her company will re sign the sales agreement according to the market changes and customers. If the customer has signed the order, because the cash flow is not enough, the company will try to guarantee the interests of the other party, and will not find the trouble through the law, but will help them sell the shoes first and then recover the remaining funds.

Wang Xiumei's Lagrandeiia company in southwest St Petersburg Industrial Zone, West China Metropolis Daily reporter went to interview, just in time to catch up with the company's 40 thousand pairs of shoes imported from Chengdu.

The company imports 300 thousand pairs of shoes from Chengdu every year, up to 500 thousand pairs at the most.

In the 960 square meter warehouse of the company, the wooden boxes packed with women's shoes were almost stacked on the ceiling. Wang Xiumei said, "the rent of the warehouse is only 200 thousand rubles per month. The expenses of the two companies in St Petersburg and Moscow are 90 thousand dollars a month, most of which are sent to the Russian staff employed by the company."

Wang Xiumei smiled and said, "our CEO is Russian, because she has a share in the company's shares, so she works very hard.

In Russia, many things need to be localized. Whether it is communication with customers or promotion of products, it is necessary for Russians to join. "

< /p >