Bo Lai Jia To Bullish The Chinese Market Will Expand GEOX Business In Many Cities

< p > it is not easy to see her. As the founder of the world's second largest "a href=" http://www.91se91.com/news/index_x.asp "casual shoes" /a GEOX, the city often arrives in another place in the afternoon.

When interviewed by the media, he did not forget to talk about the business with the director of the market, the designer and the director of brand promotion.

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< p > when it comes to the Chinese market, "although China has slowed down in the previous stage, it will not affect confidence in the Chinese market."

"Hongkong, Shanghai and Beijing can become the most important strategic cities for developing GEOX business," she said.

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< p > < strong > three channel parallel development < /strong > < /p >

< p > in the eyes of the media, he has always been an inspirational figure - born in a red wine family, selling shoes by accident, making ups and downs, and eventually creating a a href= "http://www.91se91.com/news/index_p.asp" > Italy < /a > the most popular brand of men's shoes GEOX.

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In an interview with reporters, P didn't want to talk about these business stories, he wanted to hear the views and opinions of Chinese media on the market.

"The impact of the European debt crisis on enterprises covers almost all enterprises, compared with other industries, footwear enterprises are relatively less affected."

Data show that as of the three quarter of this year, GEOX sales of 701 million 500 thousand euros, the profit of about 36 million euros.

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< p > in the Chinese market, GEOX has increased the intensity of its layout.

"On the one hand, GEOX will start operating in three major cities in Beijing, Shanghai and Tianjin next year.

The sale of the remaining two or three cities will be handed over to the Wenzhou Qing Qing Trading Co., Ltd. (Nissin).

"A href=" http://www.91se91.com/pioneer/ "Bo Lai gal to < /a" said, "specifically, the brand plan in 2017, self sales point will reach 80, dealer sales point will reach 382."

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< p > "in 2013, we will increase the speed of opening stores, add 20 Direct stores, and the agency will open 100."

According to its disclosure, a flagship store will open in Ningbo in 2013, and the online shopping website will be launched to enter the electricity supplier and seize high-quality young customers.

In addition, it will also increase the intensity of women's shoes layout.

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< p > it is understood that GEOX's original agent in the mainland is BELLE.

"But after investigation, we find that GEOX is not as good at marketing as it has been in direct marketing."

Polegato said.

According to the data, BELLE is the agent of China's leisure shoe brand Clarks (part of China), and it is GEOX's main competitor in the world.

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< p > < strong > European enterprises covet the Chinese market < /strong > /p >

"P," said Blair gadto, "increasing the speed of direct battalion and opening branches is to seize the opportunities in the Chinese market.

The 2010 data show that the Asian market, including China, will become the largest market for footwear exports and consumption worldwide.

"This is actually a drag on the" pfer "a href=" http://www.91se91.com/news/index_cj.asp "> the European debt crisis < /a >.

In this regard, the industry peer told reporters.

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< p > "more than GEOX, luxury brands in Europe and the US have taken China and India as the last opportunity in the market."

The above said.

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< p > in fact, "China EU Chamber of commerce business confidence survey 2012" report shows that "China's strategic importance to EU enterprises is increasing."

Among them, 3/4's respondents regard China as one of the top three destinations for investment in the world, and 63% of the surveyed enterprises plan to invest in China.

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Prior to the P, Ed, the EU's ambassador to China, was also eager for the arrival of China's investment. "Europe is an ideal investment location and will also be revived. Two-way investment between China and Europe is facing new opportunities and challenges, and needs to be faced in a constructive way".

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