PEAK Xu Zhihua: What Chinese Sports Brands Need Is Precipitation And Brand Accumulation.

< p > 2012APEC SME summit was held from December 8th to December 10th at < a href= "http://www.91se91.com/news/index_p.asp" > Hainan < /a >.

In the discussion on the outlet of industry, Xu Zhihua, chief executive of Peak Sport Products Co Limited, said that the difference between Chinese sports brand and world brand is reflected in the accumulation of brand and the accumulation of brand.

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< p > Xu Zhihua said that China's "a href=" http://www.91se91.com/news/index_c.asp "sports goods < /a > product capability has little difference from the world brand capability.

Now the biggest gap is no longer the difference. It turns out that professional athletes wear their majors, and now he may be the top ones, and we are top-notch or top-notch, but not super class. Now the difference is not the difference in quality, it is more about brand sedimentation, brand accumulation, and the size of the market and the strength of the company.

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< p > below is a written record: < /p >

< p > host: the industry is facing great difficulties.

The sporting goods market has been growing rapidly, and the Olympic Games have seen a lot of growth. But in recent two years, the pressure has been great. What is the reason? < /p >

At the same time, China's sports industry will also be strengthened in the world. P

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P: host: technological innovation is very important to the real economy. Of course, brand is also very important. For example, sports industry or sports manufacturing industry in China, is there a big difference between the sports products related industries and the first-class brands in the world? Or is there a bigger gap in the brand? < /p >

< p > Xu Zhihua: let me give an example. 05 or 06 years ago, if our top brands sponsored a famous athlete abroad, the consumers only said that it was just an advertisement. But in recent years, Chinese athletes wore excellent a href= http:// www.91se91.com > sports brand < /a > in the field, and achieved excellent results.

This represents a technological support, because without the upgrading of technology and service, it is impossible to achieve the goal of making our products the top athletes in the world's top competitions.

The athletes of NBA and Premier League are very expensive. They will not sacrifice their sports life because of that money. So he cares more about the improvement of athletic performance and the protection of sports life.

From this we can see that the ability of Chinese sporting goods products has little difference from the world brand competence.

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< p > now the biggest gap is no longer the difference. It turns out that professional athletes wear their majors. Now he may be the best. But we are top-notch or top-notch, but not super class. Now the difference is not the difference in quality, it is more about brand sedimentation, brand accumulation, and the size of the market and the strength of the company.

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< p > I believe that with the further rise of China's sporting goods industry, this situation will further change.

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