How To Find The Breakthrough Of Women'S Performance From The Profit Point

< p > > a href= "http://www.91se91.com/news/index_c.asp" > women's clothing shop < /a > the difference of performance has existed when customers haven't entered the shop, and the different entry rate determines the subsequent results.

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< p >, so what profit points should be found to find a breakthrough in performance so as to enhance performance? < /p >

< p > < strong > the factors affecting the performance < /strong > /p >

< p > at the weekly sales meeting of the company, looking at the outstanding performance of other brothers and women's clothing stores, Xiao Li could not help lowering her head. She thought, "really, in such a good season, everyone's performance is so good that I can't do it." a href= "http://www.91se91.com/news /index_s.asp" promotion "/a" has not been seen before.

Why do you want to stop selling this company? Why? /p.

< p > when the sales manager asked Xiao Li about the sales situation, Xiao Li swallowed his throat and straightened his neck.

The manager looked at Xiao Li, and said nothing, but her face turned cloudy. She just wanted to attack and endure. She looked at Xiao Li and said, "you don't have the sales promotion performance. You can't sell any other women's clothing shops. Why do you have the most serious slide? Today, I'll go back and arrange a homework for you, find the key factors that affect the performance, and hand in the report to me tomorrow!" < /p >

Less than P, Xiao Li was unhappy.

At this time, the sister of the flagship store Wang sister found her, but Wang Jie was an old shop manager. She brought out several excellent shop managers before and after, and now the company is preparing to promote her as a supervisor.

Xiao Li heard the name of sister Wang and asked Wang sister for help.

Wang Jiexiao said, "Xiao Li, I remember the teacher said this before training.

I'll give you a simple analysis. "

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< p > terminal has nothing to do, from shopping mall business location, store location, traffic volume, climate, to local consumption habits, store image, lighting, service, goods, personnel, logistics, display, promotion, brand, sales skills.

Any small details may affect performance.

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< p > so what are the important factors that affect performance in these factors? What are they controllable? Do they rely solely on promotions and high performance for a long time? < /p >

What are the objective reasons for women's clothing shop location, women's clothing shop area, brand effect, merchantable goods, etc.? What are the operators' adjustments under the existing conditions, which can create more profits? I believe this is the topic that every female dress shop operator is concerned about. P

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< p > look at such a formula: < /p >

< p > turnover = customer entry rate * depth contact rate * turnover rate * customer price * continued sales.

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< p > in which the volume of passenger flow is the volume of passenger flow before a certain period of time.

The rate of entering shops is the probability of customers entering stores.

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< p > it is often seen that there are quite a lot of people at the front of the shop, but these people are not an effective passenger flow because customers have never entered the women's clothing shop.

If you want to increase your performance, it is the first step to increase the rate of entering stores.

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< p > deep contact rate, that is, the rate of entering shops is not low, but customers stay in women's clothing shops for a short time. After coming in, they turn around and leave.

Without deep contact, there will be no experience, paction and follow-up services.

Deep contact rate is closely related to performance growth.

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< p > turnover rate is the probability of turnover.

After trying or trying, the customer has already sold half of the deal. But we often find that the turnover rate of many women's wear shops is very low after trying or trying them out. What's the problem? < /p >

< p > customer price is the total amount of purchase per guest.

The same is to serve a customer, A shopping guide customers bought a piece, 1000 yuan; B shopping guide customers bought three pieces, 3000 yuan, the two guide shopping unit price difference has made the performance has three times the difference.

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Less than P, word of mouth is worth more than advertising.

After a single purchase, customers repeat purchases or introduce them to friends and relatives. This is called renewal sales, that is, the rate of return and the rate of introduction.

Seemingly invisible figures are directly linked to tangible achievements.

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< p > these factors are important parameters affecting the performance formula in the sales process.

These factors and indicators can be improved if the operators go deep into the study.

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After listening to P, Xiao Li suddenly realized that there were many things that could be done. If he relied solely on promotion, others could not do enough. His performance was too long. His ideas were too narrow, and even the factors that affected his performance were not clear.

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< p > < strong > grasp the profit point < /strong > < /p >.

< p > after understanding the important factors that affect the performance, where should the performance be grabbed? What profit points should be paid attention to? < /p >

< p > < strong > first look at how these store managers do: < /strong > /p >

< p > clerk A is a diligent and studious girl. She works very hard and works hard. She comes earlier every day, runs late and sells harder. Soon, because of her excellent performance, she was promoted to the store manager.

A felt that the company was very reusing, and she was very grateful. From then on, she came earlier, walked later, sold harder, cleaned the windows more cleanly, but the performance of women's wear shops was getting worse.

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< p > B the store manager has strong personal selling ability, and naturally attaches great importance to the performance of women's clothing stores. She thinks that performance is the first, and others are secondary.

Every customer who comes in is willing to serve her with enthusiasm and service. She stays out very late every day, hoping to manage the women's clothing shop well.

But strange to say, as long as she is in the women's clothing shop today, the performance of women's wear shops will be good.

After a month, there was no improvement in performance.

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< p > C the manager has a very good attitude. When she is smiling, she looks happy.

Moreover, the work is also very positive and friendly to people. Although she has little experience in work, the supervisor is very optimistic about her, and has equipped her with several strong and experienced salesmen.

Unexpectedly, for a long time, these salesmen think that the performance of women's clothing stores is earned by them, and gradually they don't put store manager C in their eyes. Sometimes they even contradict a few sentences.

C was very sad. She was always very happy. She also put on her nose.

The performance of women's wear shops has not been further improved.

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< p > a store is like a home, but also like a stage.

How to manage this family is not easy.

Where should I start with so many things at home? < /p >

< p > the role of the store manager is the most important in the women's wear shop.

First of all, the shop keeper should have clear ideas, and his performance will be hopeful.

If you just rely on personal strength, like A store manager and B store manager, it's just a super shopping guide, but not a good store manager.

One's own strength is difficult to achieve the team's achievements.

C store manager, though surrounded by resources, has not been fully utilized, and has always failed to establish the prestige of the store manager. It is difficult to form the core competitiveness of women's clothing shops, and the performance is naturally unsatisfactory.

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< p > a good store manager should fully mobilize the resources around him and put the most suitable person in the most suitable position instead of fighting alone and fighting alone.

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< p > passenger flow rate, in store rate, deep contact rate, turnover rate, < a href= "http://www.91se91.com/news/index_cj.asp" > customer price < /a >, these are closely linked with sales data, which is worth the concern of operators.

Among the factors that affect the performance, more indicators are realized through the three blocks of people, goods and fields in the store. In other words, the people, goods and fields of the women's clothing shop are cleared up, and the performance of the women's clothing shops at the terminal naturally goes up.

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< p > < strong > Jin Shu 1: after "rationale", "tube" < /strong > < /p >.

< p > store management, performance improvement, first learn the "rationale" before we can "manage".

If you do not find the problem, there are no more ideas.

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< p > < strong > Two: good soldier should also take good head with < /strong > < /p >.

< p > the most important factor in the performance of women's clothing stores is the manager's body, because the manager's behavior and personality will directly determine the style and way of doing things.

The so-called "a wolf led a group of sheep, can defeat a wolf led by a group of wolves" is the truth.

If you want to do well in performance, first of all, the store manager must go all out to influence and guide everyone to do it all the time.

There must be such a leader in the team.

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