Home Textile Products Have Become The Next "Fast Fashion" Consumer Goods.

< p > with the continuous low temperature in recent years, the winter sense of Yongkang is very obvious.

Since the "eleven", the "dormant" home textile market has begun to become lively.

Recently, reporters have visited some shopping malls in downtown Yongkang, and found that the promotion battle of home textile business is more and more bravery. Whether it is online home textile brand or real estate home textile business, they all go crazy marketing.

A drop in price has completely broken the consumer's "rigid demand" purchase view. Many consumers seem to regard home textiles as "fast food products" or "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a ".

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< p > < strong > home textile market usher in peak sales period < /strong > < /p >

< p > 6, the reporter saw in Meng Jie home textiles that customers came to buy bedding products in an endless stream.

According to shopkeeper Lu Jing, due to the recent continuous cooling, and new home textile products are also basically listed, consumers who came to buy home textiles for the season increased nearly twice as much as usual.

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< p > here, shelves are full of Provence series, European classic series and Elizabeth series; pink, red and purple; seven piece sets, ten piece sets, four piece sets...

Whether it is color or style, all the fashionable elements of winter are vividly displayed.

No wonder, Ms. Chen said, as soon as she arrived at the home textile shop, she saw all kinds of warm and romantic home textiles on the shelves. She couldn't move her feet and couldn't help taking out her pockets again.

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< p > and the home textile business seems to be looking at the "warm economy" brought about by this cooling, and has launched various promotional activities to attract customers.

Full delivery, package sale, full court 20 percent off...

These familiar words have appeared prominently in home textile shops.

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Less than P, online shopping promotions of home textile brands have been continuing since the "double eleven" promotion of online shopping carnival.

I randomly opened the online flagship stores of all home textile brands, and I could see different levels of discounts.

Home textiles brands such as Bo Yang home textiles, Sheng Yu home textiles, southern bedding ornaments, VICCO home textiles and other home textile brands have launched various promotional activities, and once again pressed the price of home textile products to freezing point.

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< p > < strong > huge consumer market potential enhance business confidence < /strong > /p >

< p > "four sets of wool quilt, fiber hole quilt, feather quilt, silk quilt and bedding."

The household cabinets are equipped with these home textile products for several years, but the wives who love shopping continue to buy them, especially at the end of the year. These products are of low price, and wives look at the cheap ones and buy them uncontrollably. "

Mr. Chen talks about the wife who loves to stroll in the home textile shop.

He said, "my wife likes to dress up at home, and every time I urge her to control her home textile products, especially the things that I like, she always says that these are necessities, which are bought first when the price is reasonable.

Who knows, now the home textile products more and more styles, the price is getting lower and lower, now the bedding can be changed every day for a week! "< /p >

< p > according to the sales staff of a home textile shop in Ziwei Road, nowadays, home textile products have been valued by more and more consumers. In addition to the season changing season, most businesses will offer different promotional activities, which has made the sales season of the home textile industry the most recent season.

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< p > according to a person who has been engaged in the sales of < a href= "http://www.91se91.com/news/index_c.asp" > Home Textile Industry < /a > for many years, the concept of modern urbanites has changed a lot. Before a family could use a set of sheets for more than ten years, they would not think of replacing it.

Now, when the season changes, many people will come to buy new bedding.

Especially for young people, the color and material requirements of home textiles are especially high.

It can be seen that the importance of bedding is obvious.

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< p > and the potential consumption power of the home textile market has also made many businessmen full of confidence.

Many home textile industry responsible persons said that the future development of home textile market, on the basis of practicality, may pay more attention to the flexibility and randomness of decoration.

It is a trend to change "clothing" to household products with seasonal changes.

By changing home textiles with different colors and materials to adapt to seasonal changes, more and more people are in favor of it.

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< p > < strong > promotion quietly broke the buying view of the people < /strong > /p >

< p > Lu Jing said, a home textile shop will carry out several promotions every year, not only gathering popularity, but also driving many potential consumption.

"Home textile products and drugs, like rigid demand products, can be prepared at home, so many customers will buy some of them when they are on sale.

In this way, the consumer groups have been expanded, and potential customers who can be bought or not have been developed.

With the improvement of consumption level, the replacement rate of home textile products will also increase.

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< p > in the face of all kinds of promotional means of business, even home textiles products, which have long been recognized as "rigid demand goods", have gradually become "fast food products".

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Mr. P, who has been engaged in the home textile industry for many years, told me that by the end of the year, enterprises have to clean up their stocks, whether they are garment enterprises or home textile enterprises. There will be more intense seasonal promotional activities, but this year's time and intensity must be higher than in previous years.

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< p > the industry generally believe that whether it is the home textile promotion to break the consumer's "rigid demand" purchase concept, or the social progress to accelerate the pace of consumption, the pursuit of quality of life is becoming increasingly strong. Home textiles, like clothing, have become the next "a href=" http://www.91se91.com/news/index_h.asp "fashion /a" consumer goods.

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